Jack Ma took a 12-minute selfie at home to tell his entrepreneurial history

　　Today, an online video was so popular. This is a video taken by Jack Ma last year. The shooting location is at Jack Ma's home. After watching it, I can't wait to share it with you.

　　That day, Jack Ma set up his mobile phone at home and talked for 12 minutes. He talked about the initial difficulties of starting Alibaba and also expressed the true meaning of business.

　　The following is the full text of the speech:

　　China first understood the principles of benevolence, righteousness, courtesy, wisdom and trustworthiness, and wanted to be thorough. Only then did the next two thousand years of glory have been achieved. China once ranked first in the world for 800 years. The Analects of Confucius is only more than 11,000 words, which is only one page of the newspaper, but it has influenced and governed China for more than 2,000 years.

　　When I first started my business, I asked my wife, "Do you hope your husband will be very rich or respected in the future." She replied that of course she is respected.

　　I used to look down on businessmen, and I also thought that businessmen would not be treasonable, and the social value created by businessmen was very limited.

　　After I started my own business, I realized that in fact, if an entrepreneur needs to do it for a long time and do it well, most of the things he considers every day should have nothing to do with money.

　　Nothing related to money is strategic, and strategic decisions that do not take interests as the starting point are the real temple strategy.

　　So I have always believed that it is difficult for a good financial director to be a good chairman. Because a good financial director has money in his mind. It is difficult for people whose minds are full of money to do good things and be good friends.

　　Alibaba was so difficult at the beginning, there was nothing, no one believed what we were going to do, and everyone said we were crazy people and liars.

　　But what exactly makes our company survive? Is it money? In fact, we have no money at all. Is it a resource? We don't have any resources either. Is it a talent? In fact, when talents come to our company and see this situation, they all run away.

　　We actually have values. We have customers first, team spirit and integrity. And these things all look very vulnerable and worthless. At the beginning, we were really poor.

　　But we have faith in the development of the Internet. We have dreams of creating the future. We have values ​​of doing things ourselves.

　　After more than ten years of entrepreneurship, the deepest feeling is that the most important choice an entrepreneur makes and the choice that determines the fate of the company is basically a choice that has nothing to do with money.

　　Many people say, Jack Ma, why are you so powerful? Actually, I said it wasn’t that we were great, but that we were lucky. But some people also say, Jack Ma, why are you so lucky and successful every time? I don't think so. In fact, the choice we made is just a little more correct.

　　The Internet bubble burst in 2002, and the company was in a difficult situation. But we proposed that we must make a profit of 1 yuan. We were dead if we didn't make a profit at that time. The most painful thing at that time was to help others build Internet web pages. You have to give bribes. If you don’t give bribes, they won’t do business with you. So we held a meeting in Hangzhou for a day. If we bribe others, we may be alive. If we don’t bribe others, we may die.

　　Until after 4 pm, I remember that day, we decided that we would never bribe others and never bribe them.

　　We would rather close the company than run this company. When we look for a job together, we must also adhere to the bottom line of integrity.

　　In 2002, we actually started to make money because we adhered to our integrity system.

　　After Alibaba became bigger, the bribery was reversed, and we stipulated that employees were not allowed to take bribes. We have purchases of hundreds of millions or billions in a year. We wrote this sentence in the contract: Thank you for doing business with us. We hope that in the future, our employees will not ask you for bribes, and you will never allow us to give us a penny of bribes. If we find any such problems, our group will never do business with you. This is what we wrote on the contract.

　　Nowadays, people from many places are very enthusiastic to receive us. However, our employees cannot let other people's cars pick them up or eat meals they invite. I have to send it back with a candy.

　　Once, our sales staff was training. I went to take a look and found that the training teacher was talking about how to sell the comb to the monk.

　　After listening for 5 minutes, I was very angry and fired the training teacher.

　　Because I think it's a liar. Because monks don't need a comb. Sell ​​the product to customers who do not need it. I think this is a scam rather than a sales technique, which is a huge challenge to our values.

　　When Taobao was established, it was very lively and very popular, but there were a lot of consultations online and there were no transactions because no one believed in strangers. No one is willing to pay the money, no one is willing to pay the goods first.

　　How to solve the transaction problem is a well-known problem.

　　I happened to go to Davos that year. I want to find the purpose and method of how to complete such a transaction. But then I found out that all entrepreneurs were talking about the social responsibility of the business. I suddenly figured it out when I was in Davos. If we want to develop e-commerce in China, we must do something truly valuable and truly promote social progress. Really create unique value.

　　I called my friends and colleagues in Davos that night. I said, right now, now, go make this product immediately and start the Alipay product. If I want to go to jail because of this product, then I will go.

　　In fact, China has always been a country that will be honest, and I will examine myself three times a day. The ancients reflected on their three things every day, two of which were related to integrity: whether they tried their best to do their best in their work and whether they were trustworthy when they interacted with friends. China is honest but China lacks an integrity system. If Alipay wants value in China, it is necessary to establish such an honest system.

　　We now have hundreds of millions of clicks a day. A few days ago, we sold 100 Mercedes-Benz in 25 seconds. Without an integrity system, all this is almost impossible. What we are most proud of today is not how much goods Alibaba sells, but that Alibaba has built an honest system. We have proved to everyone in a commercial way how much integrity is worth. This is the cornerstone of why Alibaba can achieve $500 billion in sales in a fiscal year.

　　The power of integrity is huge. If China's development in the past thirty years relies on demographic dividends and cheap labor. Then, what China can rely on is not the price difference between goods, but the mutual trust between people.

　　If there are any dividends that human beings have not been discovered, then I believe that trust and mutual trust are well-known untapped wealth.

     Only by paying attention to ourselves and caring for the "honour" (respect), and only by ourselves, can we win the "honour" of others towards you.

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