I believe everyone knows the importance of weight to the store, so there is no need to explain it too much. So how can we increase the weight through the express train? The following is the topic, mainly talking about the operation steps for elevating power in the next day.

1. Delete keywords
When deleting keywords, you must choose one with a relatively high click rate. The click rate of the word you choose is more than twice that of the industry, and of course, at least it must be higher than the industry average. Also, try to choose words that are larger, and combine them with high click rate. They cannot be very high click rate but are not displayed. Such words are equivalent to no one searching for them. Finally, one thing to note is the accuracy of keywords. Generally speaking, accurate long-tail words. The higher the accuracy of this word, the more accurate it is for your baby, the more accurate the crowd will be.
When choosing words, you should also take into account the basic quality score. Generally, keywords with a score of 8 or above are required to choose words.
2. Creative diagram with the highest click-through rate
Generally, when people launch new products, they will test the main picture. Therefore, when selecting pictures, it is not recommended to choose pictures that have not been tested. You can also see which creative has the highest click rate based on historical data. To be honest, Taobao will not give traffic, it will only give you the opportunity to display. So how can we turn the opportunity to display into traffic? That is to say, the higher the click rate of your main image, the higher your traffic will be.
There is a little trick to increase click-through rate, which is double creativity. Add two identical ideas and get a certain number of clicks, you will find that one of the creatives has a higher click rate and the other has a relatively low click rate. Finally, keep the creative with a high click rate. This will make it easier to choose.
3. Place of delivery
If you are in a small category, you can remove the 10 provinces with poor click-through rates. This can be viewed through the direct train report. For some major categories like clothing, you can choose the 10 cities with the highest click-through rate to place them.
4. Delivery time
Through the click rate value above the homepage of the express train, analyze the time period with a relatively high click rate, and choose at least 7 days for analysis and calculation. Select a time period with a relatively high click-through rate and place it for delivery. Other time periods can be placed at a low price or temporarily place it for delivery.
5. Keyword bid
If you have strong abilities and think you can get to the top three in Taobao within 10 yuan, then use your own method. If you pay a high price, you can get less than the top three, and you may even exceed your own range of tolerance. Then you can set a price you can afford, and then decide to stay or not in the later stage. Another solution is to use the population according to the population. The population characteristics of many products are not very concentrated and the population is relatively complex. In this case, the bargaining of the population can be uniformly lower, such as 30 50, within a range you can bear. Some products have obvious characteristics of population. Such keywords can be low bids and high bargains, and can be directly set to 300%. For example, women's clothing, these categories have obvious characteristics of people, with more accurate age, consumption level, and style. Women's clothing categories generally have a good position if they cost more than 1 or 2 yuan. Then when bidding for keywords, you can set it at around 50 cents. In this way, when searching for keywords, you won't get a display opportunity. However, after 300% high bargaining for precise groups, your keyword bid in the crowd will be much higher, and the display position will be much better.
In this way, this plan is considered complete. It is best to have a new plan with no data in about 15 days, and there must be more than 100 clicks. The fee will be deducted according to the click. The limit will be set on the first day and the operation will be suspended the next day. As long as the click rate is high, it will basically reach 10 points on the third day.
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