Whether it is any company or brand, it is impossible for it to eat up all the market. You may create this market. You are 100% of the market owner and your market share belongs to you. Then your market share may be 10 million or 100 million. When your big competitors and followers come in, they will help you expand this category and your category will rise to one billion. If you are a market leader brand, you still have 50% of the market share, you are 500 million, and you may be 100% of the original one, just 100 million. As long as you maintain the brand you created, you have the most feeling, you have a well-known advantage, constantly evolve, and do a good job in all aspects, then all the giants and all competitors will come to give you money and help your business grow.
I will push a lucky bead, and he will also push a lucky bead. Everyone will order it, and then go to see that your house is the first, the service is OK, the style is OK, and the evaluation is so good. It doesn’t matter if you don’t buy it. If you don’t buy it, there will be next time. You just need to know that Si Wuxie is the first in this category. As long as you know my philosophy, the concept of pure heart and soul is absolutely nothing to do with whether you buy it or not.
Do customers buy products or brands? This is easy to be confused, so everyone should combine learning and thinking. If you study without thinking, you will be confused; if you think without learning, you will be in danger. After reading too many books on brands, I will think that customers buy nails. They just like our things, and they just like your brand philosophy. Will we do this when we buy things? We bought a bracelet just to say it looks good, or Faye Wong brings this thing, and Huang Xiaoming brings this thing, so I will bring it too.
I don’t know much about what I think of Wuxie, Chow Tai Fook, this is not very clear. You just need to let me bring it with you. When a customer buys a nail, I just want a hole in the wall. Whether it is the pattern of the nail, it actually has nothing to do with me. I just need the hole you nailed out is good, as long as the nail is not bent off. This is my need. You tell me that the market is the first or the 100th market is the market, it doesn’t matter. If you guarantee that this thing will not be removed for a hundred years, then I will buy you. I also ask everyone to buy you. I will go to the decoration forum for decoration. I will recommend this thing to everyone, so we must grasp the basic needs of customers and then extend the brand. If your product is just a product, then we will always be in the stage of selling goods, and we will never make high average customer price, and we will never make bargaining, because you If you sell it only, then I am a customer. I will compare the product. If you say that your thing is of good quality, I will definitely find a better quality for you. This can be done. How smart we Chinese are. If you have good ones, I will immediately come out with half the price than you. If you say that your thing is the lowest price in the market, if you sell it well, there will definitely be one that is lower than your next day. I am rich, I will lose five million this year. I don’t make money. I just want to grab market share. Don’t everyone do this now? If you let him grab it, so what if you come, let’s have this positioning. This is your amulet. No one can take away all your things. If all your things are determined by the needs of customers, no one can take away all your traffic. Customer needs are divided into several levels. I will talk about it later.
Only by solving the needs of the three parties can we build a good brand. Here we release the very simple triangle. The brand can only be done well by rooting in the hearts of customers. Then the customer needs are products. What is the brand with you? It’s a dead end. The customer said, how much does this bracelet cost? Dear, I am the number one brand of Chinese style jewelry for three consecutive years. Customers go to other people's homes to buy it. At this time, the role of triangle is shown, which is customer service. How can your brand meet the needs of this customer? It is achieved by customer service. What is your customer service? Now our customer service responds automatically, is there any? have! Can it be cheap? cannot! Then I took a photo! OK, take a photo! Don't take photos? Come again next time, dear! Why is this happening to customer service? Let’s analyze the needs of customer service. What are the needs of customer service when working here? make money. The post-90s generation hope that my classmates would drive BMW when they were riding bicycles. I couldn’t drive a BMW for 60,000 or 70,000 yuan. I was also very awesome. I looked for classmate reunions all day long. First of all, I had to satisfy my basic life and improve the life of customer service. This is how we all. Secondly, what I just said, we need to be considered excellent in a circle, and this need is very strong.
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