据了解到，锤子科技线下店将在西单大悦城揭幕。锤子科技销售总监陈飞良透露，锤子科技正式启动线下布局，锤子科技的线下渠道部署实际上在2016年即开始策划实施。此店铺是锤子科技授权专卖店，店铺采用了黑白简约式设计风格，整体布置符合锤子科技一贯追求的文艺气质和设计格调。按规划，至今年4月底，店铺将覆盖十数个省份的近40个城市，主要集中于一二线城市及少量三线城市，如北京、上海、广州、深圳、南京、武汉、苏州、成都、郑州、合肥、昆明、沈阳、石家庄、长春等，店铺主要布局在高端shopping mall、大学城、手机商圈等。
In 2016, domestic smartphone brands OPPO and vivo, which have been deeply engaged in offline sales for many years, jumped into the top 3 domestic mobile phone shipments. Other mobile phone manufacturers have also realized the powerful power of offline channels. Xiaomi and Meizu have successively increased their investment in offline physical stores. Xiaomi founder Lei Jun (Weibo) once said that they plan to open 200 stores in 2017. Vigorously opening offline physical stores has become a major trend in the domestic mobile phone industry. In terms of offline store cooperation operations, Smartisan Technology will provide products, standard design, training, basic materials, etc., and partners will undertake special zone counter construction, promoter management, channel maintenance, price management, etc. It is also understood that in addition to mobile phones, other products of Hammer Technology, such as the air purifiers to be launched this year, will also be sold offline.
Chen Feiliang pointed out that "Hammer Technology is moving offline, in line with the demands of offline channels, and has also received strong support from offline partners." Building offline experience stores can allow more consumers to experience high-quality products, which is conducive to extending the life cycle of the product, and at the same time can also provide capabilities for the rapid development of Hammer Technology in the future.
Chen Feiliang said that it is the most suitable time for Hammer Technology to move offline. Smartisan Technology's offline experience stores are divided into three categories: flagship stores, authorized stores, and authorized experience zones. Flagship stores are built independently by manufacturers. Authorized stores will choose suitable dealer stores for authorization, and the experience zone will enter high-quality channel stores and high-quality operator stores in first-, second- and third-tier cities. The core advantages of Hammer Technology's products are design and system experience. Online sales are more difficult to intuitively experience the design advantages of products, and they cannot deeply present system advantages such as Big Bang and One Step. Consumers have sufficient time to experience the design, quality and system of Hammer Technology in offline stores.
Smartisan Technology has a large group of fans. At the launch of the new product of Smartisan Technology in October 2016, fans in more than 180 cities across the country organized offline gatherings and watched the live broadcast simultaneously. Before 2017, the hammer fans were organized independently by hammer fans, and the organizers' personal expenses were relatively high. Now that Hammer Technology has partners and experience stores in various provinces, these partners will provide better help to local hammer fans organizations, which is conducive to organizing hammer fans activities.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
EN
CN
