How can the natural ranking not decline after the event?

　　Every time the Taobao and Tmall platform launches an event, it will bring a lot of traffic and conversion rates to many stores, such as the 38 Goddess Day that ended a while ago, and the annual drama Double 11 Double 12, etc. Every event is an unmissable opportunity for the store.

　　However, many sellers have reported that the store’s traffic and conversion rate are both good before and during the event. However, a few days after the event, the store not only did not continue to its original state, but its ranking has dropped a lot compared to before. Why is this? How can the natural ranking not decline after the event?

　　We know that there will be a warm-up period for activities on both online and offline platforms, and this warm-up period is to give consumers enough time to select and compare products. At the beginning of the event, many consumers will take photos of their chosen babies. After the event, the store's ranking naturally dropped significantly, and there were many negative reviews and returns. Many sellers are confused, but this is not difficult to understand. The reason is that there is a big difference between consumer expectations and actual returns. When you give consumers too high expectations, the greater the disappointment that you cannot receive the goods, and if you are not satisfied, you will give a bad review.

　　How can we solve this problem? Here are some suggestions for everyone:

　　Don’t exaggerate, to be honest: when making the details page, don’t exaggerate it. Be realistic and don’t let customers feel a difference after getting the baby. If the difference is too much, the customer may feel deceived and naturally there will be no good reviews. Sometimes, the standards can be lowered appropriately. After the customer gets the baby, he feels that it is better than he imagined. For such surprises, not only will he not give bad reviews, but he may also become a repeat customer.

　　When packaging your baby, you need to pay attention to it: if you get the baby, the packaging is strict, exquisite and up-to-date, it will immediately increase the customer's favorability. Even if the baby's quality may be poor, the packaging style may distract customers. Even if there are some small shortcomings, you can use the packaging to restore the favorability. No matter whether your quality is good or bad, if the packaging is too low, it will make customers feel a little uncomfortable.

　　Timely delivery: No customer does not want to get the treasure as soon as possible. After placing an order for a few days, the logistics has not been moved or even the goods have not been shipped. Everyone will be anxious. Since we are participating in the event, we need to communicate with the logistics in advance for later packaging, delivery, and pickup.

　　Practical small gifts: Many sellers will give you some small gifts when shipping them. It should be noted that when we give small gifts, we should not give those useless things. Pay more attention to small details in life. If you give some practical but inexpensive small gifts, your favorability will double.

　　Of course, even in normal times, the phenomenon of return and exchange exists. If you can do the above points in the process of communicating with customers to deliver the goods, it can still reduce a lot of unnecessary trouble to a certain extent.

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