This is an interaction between the host and the audience at the regular meeting of Lao Gao Crown. The audience has their own opinions on how to sell goods online to establish a brand, and I hope it will be helpful to everyone.
Host: The course we are going to take next is how to start from selling goods online to building a brand. Speaking of sales, the current situation is diverse, including promotion, promotion, marketing, and brand. Among these four words, can friends on the scene explain these four words very clearly, one is promotion, one is promotion, one is marketing, and one is marketing, and there is also a brand. It is okay to explain one clearly. Do you want to try it?
Audience A: Let’s talk about sales first. I understand this word. In my understanding, sales are relatively proactive attacks. Generally speaking, it is more direct when doing sales. In fact, marketing and promotion are a little similar in my understanding. Promotion may be part of marketing, and marketing may be more of an operational level. In my understanding, its sales are relatively passive because it relies on the layout of one point at a time to finally complete the pursuit and blockade of consumers. He is not particularly proactive, but a bit passive.
Host: From your perspective, your understanding is correct, so how do you understand it as a brand?
Audience A: I think brand is a concept of inertial imprint formed in the minds of consumers.
Host: Are you trying to express the meaning of word of mouth?
Audience A: It’s not about reputation. For example, if someone asks the air conditioner, who can you think of? This is a concept.
Host: This handsome guy just now understood from his perspective, and another friend wanted to share his understanding with us.
Audience B: I will tell you a story. A son asked his father, if I find a wife for you, go out for a blind date, introduce yourself, this is sales, you have to sell yourself, promotion means that when I went out for a blind date, I told him that I still have a house, which means that he wants to buy one free, if you marry him, then I still have a house. Marketing is equivalent to his father packaging his son. If he is mediocre, he can package it as a successful person, and there are also a series of things such as houses. This is called marketing. What is the brand in the end? It’s where you sit, you are Buffett’s son, Bill Gates’ son, you don’t need to say anything, this is called a brand.
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