Quickly find a breakthrough in traffic, and the product layout is very particular!

　　Most small and medium-sized sellers will have this question: there are many treasures, but they don’t know how to layout and plan, and how to attract well-known traffic to create well-known value with the most cost-saving costs. In fact, for a store’s product explosion, the first step is to make our data decisions.

　　·First of all, only by analyzing the industry and analyzing the market and competitors can we know ourselves and our opponents;

　　·Then plan and layout through our product strategies;

　　·The third one is direct guidance on how to do it.

　　1. Brand distribution (business consultant)

　　In industry analysis, we can look at the entire market capacity, market trends, leaf categories, brand distribution, and regional distribution, which can be used as a reference for sellers.

　　Case: Everyone knows Three Squirrels in the food industry. If you make nuts, Three Squirrels almost account for its entire market share, including traffic and sales. So from industry analysis, it is concluded that nuts are difficult to sell, so what should I sell? You can consider the ancillary categories of nuts, such as: red dates and walnuts.

　　2. Regional distribution (business consultant)

　　In terms of regions, each region has its own characteristics, and using words with regional characteristics can also bring us a lot of traffic.

　　Case: For example, many people don’t know the word “blown tube”. This word is more common in the northeast of Dongguan, Guangdong, and means hair dryer. So according to the characteristics of the region, adding it to the title can bring a certain amount of regional traffic, which is quite practical for small and medium-sized sellers.

　　3. Crowd Analysis (Business Consultant)

　　Crowd analysis is called crowd portrait in business consultants, and the basic characteristics of the crowd, visitor characteristics and consumption characteristics are analyzed through software.

　　Case: There is a customer who sells underwear. Everyone knows that the peak hours of the entire network are from 9:00 to 11:00, from 1:00 to 3:00 in the afternoon, and from 8:00 to 1:00 in the evening; and there will be strange phenomena in the underwear industry. Through crowd analysis, it can be concluded that the number of visitors from 0:00 to 1:00 in the evening is very high, and the average customer price must be particularly high. Then, we can conclude that this type of buying crowd is young and rich women. They are not short of money and need all kinds of underwear like this. They can then be specially directed through the express train to zero to one point, while significantly increasing the customer unit price, and the details page should have a high-end story. This will be targeted and the conversion rate will be greatly improved!

　　Off topic: In 2017, the weight of the label of the crowd increased, and the thinking should not be kept in the past. Thinking about how to make false transactions and send empty packets, the crowd obtained through these means has no meaning. Such a group of people is not accurate, so it is better to engage in some old customers to do some activities. Those who do not have sales can consider asking Taoke to recommend it.

　　4. Competitor Analysis (Business Consultant)

　　Through the software, we can analyze how much paid traffic is accounted for by competitors and how much free traffic is accounted for. The price system inside can also know the prices of the entire industry network.

　　Case: The price of mountain bikes in bicycles is set at 478 yuan, while the best selling price on the entire network is between 300 and 400 yuan, with a conversion rate of 20%. So by lowering the price of mountain bikes, sales will rise. This is to adjust the price of your baby through analysis.

　　Tips: Traffic structure keywords, find the core keywords and the most suitable words for the store, and the well-known words for traffic to optimize the title.

　　User reviews look at bad reviews, and respond carefully to a bad review is worth tens of millions of good reviews. Look at the competitors’ bad reviews to understand what buyers care about most; for example, those who care about express delivery, after-sales service, etc., you can put the relevant content into our own details page.

　　Analysis of classic case of product layout:

　　Nowadays, consumers are very concerned about health. Daily nuts have a different packaging box matching for different groups. As the name suggests, daily nuts are a pack of one day, with seven independent small packages, and the categories are divided into mass styles, pregnant women styles, children styles, etc. There will be some matching in it accordingly, and of course there will be gift boxes styles suitable for giving to others.

　　Another product layout for nuts is the matching layout for the New Year’s goods festival. As mentioned above, it is not easy to make single dried fruits or nuts, so it is still OK to make some accessories, such as sliced ​​jujubes and sliced ​​hawthorn, and some nuts to match. These are all based on data analysis to adjust your product layout and target people.

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