In the era of thousands of people and thousands of faces, how can we create hot products based on Taoke?

Let me first sort out a promotion process of Taobao: creative thinking, channel thinking, and crowd thinking. At the beginning, the promotion of Taobao series mainly involves direct trains, and you only need to promote the promotional maps with good creativity, and basically do well, so what you need is more about everyone's creative thinking; slowly I began to find that a single direct train channel cannot meet the development of the entire store, and at this time, everyone will hear more voices that are combining direct drilling; in the past two years, the most common words are thousands of people, and the current Taobao series promotion requires more promotion talents with certain abilities to the people. Taoke is actually a sharp sword under the face of thousands of people. The method of creating hot products I want to talk to you today is to keep up with the changes in the Taobao system. In the environment of thousands of people, how to make good use of Taoke resources to create hot products!

1. Data review

Let me introduce the store background: The newly opened Tmall store in October mainly sells short skirts, and it will be launched at the end of October. The first screenshot is the transaction status of the store at 11.25, and the transaction amount on that day was 109,795.30 yuan. The second screenshot is Taobao transaction statistics, of which 101,177.4 yuan comes from Taobao. In the third screenshot, I saw this store with the help of Taoke store to reach the third level in one month, with monthly sales of 890,000. The data is very attractive, but how can it be done? And it's such a short time to achieve such a result, please read:

Let me show you the data of the popular products I promoted that day:

You can walk more than 3,000 pieces a day, and the sales can exceed 10,000 in about two weeks.

2. Specific operation and gameplay of live broadcast

1. Basic sales and evaluation

This step is indispensable. Even if you are pushing a cart or walking on Taobao, you will inevitably have to do some sales and evaluations first. I won’t say much about it here, everyone understands it. I would like to share with you a little trick. I usually find models to take selfies on Taobao girls to do buyers’ shows. The cheap pictures are of good quality.

2. Taoke promotion

Magpie Bridge + coupons, basically you can find Taoke to promote it if the basic sales volume reaches about 20. It is not recommended to directly look for Taobao agents with zero sales, as the results will be deviated, and most Taobao agents are not very willing.

Let me explain to you what is Magpie Bridge and what is a coupon?

Queqiao is an event plan that we can register for in Taoke’s backend. One store can register for ten events a day. However, it is not recommended that you go directly to the backend to register for ten activities every day. Friends who have signed up should know that the effect is not good, it has no effect, and there are very few transactions. Here is a secret to everyone, which is to find Taobao to cooperate with exclusive high commission promotion, so that you can quickly increase the volume.

Many people will definitely say how I found Taoke? Here are a few methods:

1) Go directly to your backend to find it. There will be Taobao agents who will help you push it. Add them directly, and then talk about how to distinguish Da Taobao agents from long-term cooperation. (The original author of this article: Damai E-commerce, please keep it if you reprint it)

2) Go to major forum websites to find a lot. Remember to distinguish them. You can try cooperation. If you are good, stay for long-term cooperation;

3) If there is a special Taobao company, you can find some cooperation.

Coupons are a popular Taobao agent promotion method this year. Generally, Taobao agents will require coupons + targeted commissions + service fees. This method is currently well-known for the volume, and our store mainly uses this method to quickly sell volume.

Because I often cooperate with Taoke, I will also summarize the commission ratio and requirements for Taoke for different categories:

1) Clothing:

The commission for clothing categories is at least 20%, the coupon amount is more than 30 yuan, the higher the price, the greater the coupon;

2) Food:

The price after the snack coupon is 20, the coupon is 10 yuan, and the commission is 30%+;

The price after the gift box is within 69, the coupon is 10-20, the commission is 30%+;

The price of alcohol is between 49-89, the coupon is 30-50 yuan, and the commission is 30%+;

3) Home appliances:

Coupons are 50% off the promotional price and 30%+ commission;

4) Comprehensive:

The recommended price for silver jewelry after roll is around 19-39, and the commission is in the range of 30%-40%;

The price of men's shoes after roll is less than 60% off the sales price, with a commission of 30%;

If the strength of other coupons is 40% of the promotion price, the price after the coupon is less than 60% off, and the commission is 30%+.

General requirements: The general price after the roll is above 50%-30% of the sales price. (The original author of this article: Damai E-commerce, please keep it if you reprint it)

3. Direct train cooperation

After relying on Taobao to increase the volume, don’t be complacent. The sales brought by Taobao is good, but the weight is not that high. Therefore, you must cooperate with the promotion of the express train to do weight and natural search.

4. Official activities and diamond exhibitions begin to enter

At this time, it was already a small hit. If you want to make a big hit, you can report to the official event and sprint, and all the weights will be increased. It also continues to strengthen sales and evaluation, and uses the diamond circle of old customers and prospects. It is recommended that you can start by hunting gold coins (shop C, some Tmall stores) to special offers every day, then to Taobao and then to Juhuasuan, and proceed step by step. Diamond Exhibition suggests that new stores are more used to attract old customers and potential customers to secondary circles.

5. Points to note:

1) It is OK to sell Taobao agents quickly, but don’t rely too much on it because the weight is not high;

2) After registering for Queqiao, you cannot revoke it. Pay attention to calculating the time. If you revoke it, you can only withdraw from Taoke in the entire store and you can only join again after one month;

3) At present, Alibaba has restricted coupons to prevent Taobao agents from brushing coupons, but as long as you choose when setting it, just write down the reason;

4) You can calculate the cost of Taobao, direct train, and order-brushing, see which one is the most cost-effective to quickly start the volume, and then choose the right channel to combine it with promotion.

Summarize:

1. Don’t use a single direct channel to build a store. Keep up with Alibaba’s pace, think omni-channel, and distinguish between people and build a store. If you are still promoting in a single channel, change your thinking quickly and keep up with the changes;

2. With thousands of people and thousands of faces, Taoke is a very good channel for basic sales and evaluation of small hits in the early stage. It is worth trying. The best Taoke method at present is to go to the coupon and the magpie bridge;

3. Taoke is just the role of a basic small hit product. If you want to make a big hit, you must combine activities and direct trains to make the weight and natural traffic increase. (From the seller's information)

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