In order to encourage more merchants to register for the best-selling products in their stores, they can also participate in the Taobao purchase main pit, and share the nearly 200 million traffic on the Taobao homepage and the most important and accurate "exclusive recommendation" position on the Taobao homepage! Starting from March 1, 2017, major adjustments have been made to the charging method for the main pit tow business products for registration, as follows:
Original charging method:
Real-time deduction of technical service fees (excluding guaranteed fees and cash rewards)
After the event begins, when the consumer confirms receipt of the goods, a certain proportion of the money will be deducted to the Taobao special fee Alipay account and the deduction will be made in real time.
New charging method:
The main trap of Taobao purchase is the "guaranteed + cap" charging model:
That is, the combination model of basic technical service fee (referred to as "basic expenses", the same as below), real-time deduction of technical service fees, and capped technical service fees (referred to as "capped expenses", the same as below), the basic fee and capped fee standards are related to the number of times. The specific meanings are as follows:
1) After the product is approved, the merchant needs to stop payment in advance (as defined in the "Alipay Service Agreement", the same below) and the basic fee will be bound to the Alipay. When all products are officially joined, the basic fee will be deducted to the Taobao purchase account and will not be refunded.
2) When the accumulated amount of the receipt transaction order is confirmed after the group starts, the technical service fee calculated based on the rate of the technical service fee of the corresponding category is equal to or lower than the basic fee deducted when the group starts, the system will not perform the real-time deduction of the technical service fee (that is, the system is exempt from technical service fees).
3) When the accumulated confirmed receipt transaction order amount is calculated based on the rate of the corresponding technical service fee, the technical service fee calculated based on the rate of the corresponding technical service fee is higher than the basic fee deducted when the group starts, the system will deduct the real-time deduction technical service fee for the part that exceeds the transaction amount (the transaction amount of the free technical service fee = the basic fee/the rate of the corresponding technical service fee) at the rate of the machine review service fee of the corresponding category until the total deduction of the basic fee and the real-time deduction of the technical service fee reaches the capping fee.
4) The main pit will drag the standard of the basic cost of each product by 100 yuan/time, and the standard of the capping fee will be 500 yuan/time.
Compared with the original charging method, the new charging method adopts a cap limit of 500 yuan, so business friends no longer have to worry that if the daily best-selling funds in the store participate in the main pit towing activities, a large additional technical service fee will be charged.
For example comparison:
Merchant A for men's clothing category registered for a men's clothing to participate in the towing activity. A total of 100,000 yuan was registered for the goods value, and the technical service fee rate for men's clothing category was 5%. In the end, the consumer confirmed that the order amount was 80,000 yuan.
Original charging method
80,000 * 5% = 4,000 yuan
New charging method
Since the final transaction amount is higher than the capped sales amount: 500 yuan? 5%=10,000 yuan
That is, the final charge is only 500 yuan
So after the charging method is adjusted, what should merchants do so that the dragging effect can make more profits?
1. Try to choose products that are browsed and paid attention to by users, such as collections and purchases in the store. Because in the current personalized Taobao homepage, these products have more opportunities to be displayed, and the Taobao homepage entrance is the best place to directly contact your potential users!
2. Submit the white background material picture of the product. This article is very important. As long as you submit a material picture that meets the requirements, you will have the opportunity to display it on the Taobao homepage and Taobao’s “exclusive recommendation” position!
See the link for specific requirements: detailed explanation of the requirements for Taobao purchase product materials
3. Finally, we will conduct marketing and promotion of stores and various channels with the products participating in the Taobao rush group activity!
Take advantage of the opportunity to participate in Taobao and Taobao’s brand influence on users, further improve the conversion rate of dragged products, and effectively convert the traffic in stores and Taobao into transactions!
The new charging method will take effect on products that will start registration on March 1.
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