#Laogao E-commerce Newsletter# [E-commerce Morning News on July 24]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 24] E-commerce Festival live broadcast research report: During the 618 period, merchants generated multiple live broadcast rooms for self-broadcasting; Yangmatou upgraded the data risk control system to eliminate suspected fake buyers; Suning and Philips further cooperated to achieve a three-year sales target of 5 billion yuan; "No. 1 Store" was upgraded to "No. 1 Membership Store", and the original "No. 1 Store" was discontinued; Google lowered the commission for shopping websites to attract merchants and consumers, challenging Amazon...

　　E-commerce newsletter

　　1. Research report on live broadcast of e-commerce festival: During the 618 period, merchants generated multiple live broadcast rooms with RMB 100 million.

　　On July 23, according to the "E-Commerce Festival Live Broadcast Research Report - Taking 618 as an Example" released by the WeChat public account Xinbangyouhuo recently, during the 618 period, the demand for the two major positions of the two major positions of goods hosting and live broadcast operations was as high as 11.6 times that of the same period last year. Taking Taobao, which has developed more maturely, as an example, competition among anchors is fierce, and the performance is particularly obvious during the 618 period. The top anchors earned 20% of the traffic, while the remaining anchors grabbed 80% of the remaining ones. The sales ranking of anchors has undergone a reshuffle. From June 15 to 18, only five anchors have always occupied the top 10. Compared with daily sales gaps, merchants generated multiple live broadcast rooms for self-broadcasting during the big promotion period, and their sales capacity was comparable to those of top anchors, and the gap between the top 10 anchors narrowed. (E-commerce News)

　　2. Yangwo Dock upgrades the data risk control system to eliminate suspected fake buyers

　　36Kr learned that recently, overseas shopping platform Yangmatou has upgraded its risk control system and adopted a big data monitoring system. From buyers entering to exit, user registration to successful transactions, international end to domestic end, etc., it has cleared suspected fake buyers. (36Kr)

　　3. Suning and Philips further cooperate to achieve a sales target of 5 billion in 3 years

　　July 23rd news, Qu Feng, general manager of Philips Greater China Healthy Life Business, led a team to Ningxia on the eve of 818 to meet with Wu Dingjian, executive vice president of Suning Home Appliances Group. Based on the review of the work of the first half of 2020, the two sides formulated detailed follow-up cooperation plans and achieved a sales target of 5 billion yuan in three years. In terms of channels, in addition to continuously optimizing the cooperation model of Suning.com's main website and Tmall Suning.com's official flagship store online, the two parties will also make efforts in channels such as Suning.com Caiyun and Suning Youhuo. (E-commerce News)

　　4. "Shop No. 1" was upgraded to "Membership No. 1", and the original "Shop No. 1" was discontinued

　　On July 23, the official account of No. 1 Store released the "Goodbye" No. 1 Store, a letter to old users", saying that "No. 1 Store" has been officially upgraded to "No. 1 Membership Store". It has been trial operation in six cities: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Suzhou, providing users with a new "membership system" service. The letter stated that the original "No. 1 Store" will be stopped after the update and upgrade. (Europe)

　　5. Youzan launched the "meal pickup code" function

　　Recently, Youzan's Youzan Retail and Youzan chain business systems have launched such a "meal pickup code" function. It is understood that Youzan Retail and Youzan chain merchants can enable custom meal pickup codes by setting the path "Youzan Backend - Application Center - Scan the QR code to order - Industry Capabilities".

　　"In order to bring some personalized experience to consumers who order food in the store, we have selected some interesting idioms, phrases, and English words as 'meal pickup code'. After the merchant enables this function in the Youzan retail backend, the personalized 'meal pickup code' generated will be displayed on the order details and receipts after placing an order." The person in charge of Youzan retail products introduced. (Europe)

　　Internet Information

　　6. Huawei released the Yaoxing Pilot Plan to help Internet companies go overseas, with HMS applications exceeding 81,000

　　At the China Internet Conference on July 23, Zhang Ping'an, President of Huawei Consumer Cloud Service, announced that Huawei launched the Yaoxing Pilot Plan to help Internet partners and developers use applications overseas. He also introduced that at present, Huawei's terminals have reached 700 million monthly active users, Huawei's global registered developers have reached 1.6 million, and the number of applications connected to HMS Core worldwide has exceeded 81,000. (Sina Technology)

　　7. Report: China's mobile Internet users exceed 1.3 billion, accounting for more than 30% of global netizens

　　On July 23, the 2020 (19th) China Internet Conference opened in the cloud, and the conference released the "China Internet Development Report 2020". The report shows that as of the end of 2019, China's mobile Internet user base reached 1.319 billion, accounting for 32.17% of the total number of global netizens; the total scale of 4G base stations reached 5.44 million, accounting for more than half of the total number of global 4G base stations; the e-commerce transaction scale was 34.81 trillion yuan, accounting for the first place in the global e-commerce market for many years; the online payment transaction volume reached 249.88 trillion yuan, and the mobile payment penetration rate was at the world's leading level; the national digital economy added value reached 35.8 trillion yuan, ranking second in the world. (Penguin)

　　8. Google lowers the commission on shopping websites to attract merchants and consumers, challenging Amazon

　　On Thursday local time, Google announced that it would lower the sales commission of its shopping website Google Shopping, allowing merchants to use third-party payment and order management services to increase the attractiveness of Google Shopping to consumers and merchants. The policy will be implemented first in the United States and then promoted to other countries and regions. Google also said that merchants selling products on Amazon can migrate to their shopping websites without modifying the data format. (Phoenix Technology)

　　9. Yonghui Supermarket plans new retail of alcoholic products, Yongyuehui flagship store will be opened in all four places

　　On July 23, the E-commerce Daily learned that Yonghui Supermarket has launched a flagship store for liquor projects, Yongyuehui, which is expected to open in Chengdu, Chongqing, Fujian and Beijing on the 25th, focusing on creating an immersive experience. According to reports, the four Yongyuehui flagship stores opened this time are located in the Jinnan Tianjie Store in Chengdu, Donghe Spring Store in Chongqing, Changying Tianjie Store in Beijing, and Dongtaihe Plaza Store in Fuzhou. (E-commerce News)

　　Cross-border e-commerce

　　10. Amazon launches new Alexa development tools to control iOS applications using voice

　　According to foreign media reports, on Wednesday, local time in the United States, Amazon announced the launch of a developer preview version of the new Alexa development tool, Alexa for Apps API, which will allow users to use voice commands to control certain installed applications on iPhone and iPad. The Alexa for Apps program will allow developers to bundle some of their app's functionality with Alexa skills, which can deeply link users to specific information with simple commands. (NetEase Technology)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,