Valentine's Day online store activities tips

　　Now almost every festival can become a means of online store activities. Western Valentine's Day is coming soon. Taobao merchants promote and hype every year. Valentine's Day has become one of the must-have festivals for couples. Many categories such as silver jewelry and beauty have begun to prepare in-store activities after the New Year, taking advantage of the huge business opportunities of Valentine's Day to bring a good start to the first festival after the New Year. The editor has also summarized some promotional activities, hoping to help everyone.

　　In fact, the activities are similar, but how to leverage the topic of "Valentine's Day" is that we need to combine the store situation to make the buyer feel more innovative!

　　1. Early stage of the event

　　1. Determine the copywriting of the event. Page style and tone. Valentine's Day mainly uses relatively beautiful colors such as pink, red, and blue. Determine the profit margin of special items, gifts and other event items that can be used as gimmicks.

　　2. Determine the activity time. It is better to be early than late. February 14th, but considering the buyer's purchase habits, boys usually place orders before the holiday, at least they have to deliver them to their girlfriends on Valentine's Day, so the promotion time should be early than late. By the time the promotion started on February 14, the buyer no longer had the desire to buy.

　　3. Determine the promotion plan, consider the after-sales problems that may arise, add small notes appropriately, and avoid unnecessary after-sales disputes. Although innovation is good, it is necessary to ensure the implementability of the event. After determining the specific implementation plan, it will be warmed up to promote it through many channels in the early stage. Wangwang editing, interactive service window, SMS notifications, promotional material promotion, store homepage details page, etc.

　　2. Activity plan

　　1. If the customer group is of the low price range, simple special offer, free shipping throughout the venue, it will appear to be unremarkable because many stores usually do these.

　　Here you can get a 2-ring promotion: the first screen of the page displays: 2-3 special products, lock the customer's footsteps first, let him stay for more, and he will naturally see if there are any other ones in the store to buy them together. The second step is to inform the buyer: Free shipping for this store is over XX yuan, further tempting buyers. As long as the conditions for free shipping are not difficult to achieve, customers are still willing to add some treasures to the shopping cart for free shipping.

　　2. Add store gimmicks and exaggerate holiday promotions. For example, one-yuan flash sale and large threshold-free coupons. The poster below is a collection of Valentine's Day activities, with store coupons and gifts delivered in full, which should be set in combination with the average customer price. The one-yuan flash sale below is also a relatively common gimmick.

　　In addition to the one-yuan flash sale and large coupon grab coupons without thresholds, you can also refer to the following form: Is the form of the opening year red envelope particularly festive!

　　3. Pair the package, this promotional form in the area of ​​more than one, is very helpful for increasing the average customer price. Of course, copywriting should focus on the benefits of matching preferential policies. Reasonable product combinations can also be reflected, such as 24-hour after-sales service for shopping, or SF Express free shipping, or best-selling XXX pieces.

　　4. Some customized stores can also try to make pre-sales. The order placing process and discount strength of pre-sales should be reflected in the poster to attract buyers to place orders and convert.

　　3. Later stage of the activity

　　After the event, pay special attention to maintaining after-sales issues. If the order volume on the day of the event is too large, there will inevitably be some after-sales issues. The store’s patient and careful after-sales service can help the store go further! Finally, I wish you a great success on Valentine's Day and a first shot after the New Year!

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