I am a martial arts fan and like a saying in martial arts: the martial arts of the world are only fast and not broken.
One of the foundations of martial arts is "fast". After this, the others will come naturally. The same is true for Taobao. Putting aside the product (this is something that cannot be changed by skills), a good title is the key to whether your product can explode, because only good titles can show good performance. After all, the fragrance of wine is afraid of the deep alley. Today I will tell you systematically how to write a good title.
A good title will inevitably go through four steps:
Next, I will analyze these four steps step by step.
1. Let’s talk about the first point first: determine the subject word.
What is the subject word used for? It is used to select golden long-tail keywords. What are the long-tail keywords used for? Whether it is a great shop or a new small shop, using long-tail words to compete in the early stages of listing is almost an inevitable choice.
What are the long-tail keywords of "gold"? The long-tail word is just long, and gold means it is the most suitable! (There will be a method below), so if you want to choose the most suitable long-tail word, you must first choose the most suitable subject word (of course, if you want to make a new product promotion plan, add the Wangwang group at the end of the article, contact the group owner and send it to you).
So what is the appropriate subject?
Whether it is suitable depends on your store’s basic quality score and store level. For high-level stores and stores with higher comprehensive quality scores, you can choose short words, hot words, and search for words with rising results. For some stores with poor foundations, you can choose secondary words as the main words; in addition, if the category is unpopular, there can be two or more subject words in a title to choose long-tail words. In addition, it is basically a title with a certain subject.
2. Collection of high-powered words.
High-weight words are divided into PC and mobile phones. This step is only for collection. As for the screening, it is explained in detail in the third part.
1. First of all, let’s talk about high-weight words on the PC side. The main ways to collect words on the mobile phone are as follows:
Everyone knows the first three, so I won’t talk about them here. You can focus on the Taobao rankings, because what he gives is the recent soaring words, and there will be some words with very competitive strength, as shown in the figure below:
The specific link is: https://top.taobao.com/?spm=a1z5i.1.2.1.hUTg2J&topId=HOME
2. Let’s talk about the soaring words on mobile terminals below.
The same thing, the others are very common, so I won’t talk about it here. I will only tell you what is a lyrics, so what is a lyrics? We collect search keywords, then pull down to see the picture below. The tips appear in the middle of the baby (this is also very important).
For the above keywords, you must search more and find 20-40 words. A good title must be written carefully and randomly. Even if you beat it up, it only means that your luck is better than others, but you have to remember that luck cannot always be better. This is why some people will say that they have achieved a crown without making these things before. If you have this idea, I promise that you will be more and more difficult. When you develop this habit, it will be more and more difficult for you to change, because I have encountered many such people.
3. Data analysis of words.
The following data are what we must analyze:
1. The number of babies. Only when there are fewer babies, we have a great chance of standing out. It’s like taking the civil service exam. There are only so many people taking the exam, and it’s hard to figure it out.
2. The display index must be large. What does this mean? It means that many people search your keywords, and no one searches your words. What's the use of you going to the homepage? This is what many people say, I'm on the first page, why don't there be any traffic yet? Yes, no one searches for your words, is it useful for you to go to the homepage?
3. The more you sell on the home page, the better (the less means that everyone can bear the sales volume). The more, especially small sellers, the greater the chance of standing out.
4. Baby’s removal time (there are many free plug-ins on the market to read. If you don’t have one, you can add the Wangwang group at the end of the article. Contact the group owner and give it to you). Be sure to choose words with a small impact on ranking removal time, so that you can dominate the homepage as long as possible.
4. Title composition.
After the above work is completed, the most critical step is the following principles for the composition of the title:
1. Space principle. Taobao’s search engine believes that spaces are forced separators, and Taobao forces the words before and after spaces to separate. For example: if you write it together, Taobao will think of you as one word. If you type it into spring clothes, Taobao will think of you as two words. Taobao search engines have the principle of space weighting, that is, Taobao search engines will weight the words before spaces. For example, **Spring dress**, **Spring dress**, **Spring dress**, those with spaces are added than those without spaces, and the weight is higher under the same conditions. This is the principle of space weighting, so you must add spaces after the main invoice. Of course, it is best to use 2 spaces in the title, because 2 spaces occupy one word, and the title has a total of 30 words, which must be very good to use.
2. So what is closeness? It's very simple, there are no spaces in the keywords. Under the same conditions, if you are not close, I am close, and my score will be higher than you.
Note: Some people may say that the second point is inconsistent with the first point. In fact, it is not the case, because Taobao has automatic word segmentation, and when adding spaces, it will artificially give word segmentation.
3. The leverage principle of Taobao search engine, also known as the front and back principle, has a very straightforward explanation, which means that the word at the beginning and the last title has the highest weight. For example, leather pants are written in the middle but not in the front or back height. Therefore, good words are best written in the front or back. Search engines are grabbing from front and back to middle.
4. Using the above principle, how can you think it is good if you combine the words filtered in the first three steps into a title? Here is a good method, the steps are as follows:
Search the title you wrote and search the full title on Taobao:
If the red characters in the picture above match your keywords, it means that the one you chose is the same as Taobao thinks, which is a good title. Otherwise, the reading of Taobao is different from yours and needs to be read.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
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