Why do you say that the people recruited by the company are wrong? Everything is wrong?

      Since he started his e-commerce circle in 2010, Lao Gao has been starting a business for 11 years. In recent years, he has invested in more than 30 companies, and 10 of them have gone bankrupt. After experiencing the management of more than 30 companies and visiting the management of hundreds of companies, Lao Gao has understood the essence and true meaning of management from these pains.

01. People are right, everything is right

      As long as the person is wrong, you will be exhausted to death, and the boss will be exhausted to death, and you even think you should be so tired. Actually, it’s not. I have seen many interesting phenomena, that is, the older the company is, the easier it is. Whether it is easy to do things depends on cognition, that is, the cognitive structure. If you have a high cognition, you won’t be tired, and if you don’t have enough cognition, you will be tired.

      In the past, when people didn’t find the right person, they were tired of all kinds of things. Later, when they found the right person, everything was easy. I just needed to provide publicity and traffic support, and I didn’t have to worry about the rest. The cognition is also reflected in recruitment. Try to save money when recruiting employees. A personnel with a salary of 5K is made of half a bucket of water. Later I found that all the problems were my problems, and I didn’t have enough understanding. After the cognition is opened, you will be willing to spend money to recruit people and invest in talents. As long as you find the right person, everything will be right.

      Bosses who do not have enough cognition will be very tired. There are some members in the Laogao e-commerce club who recruit soldiers with a monthly salary of 3K. After training them for two or three years, they left. This is a mistake in management logic. They should directly recruit generals instead of training soldiers to become generals. Why are many big entrepreneurs not tired? It is because of cognition, and the direction of future learning is to learn cognition.

      In corporate management and operation, all problems are human problems. It is all about people's problems. Bad products are people's problems. Bad marketing is people's problems. If you can't recruit people, it is people's problems. In the final analysis, everything can be attributed to people's problems. As a boss, as long as one thing is to capture talents, whether people have found the right place, and use the right place, and motivate them, this is a question that the boss needs to think about and study.

      When I understand that all problems are human problems, I no longer easily open up new big businesses until I find the best people. I want to be a parent-child sector, and I have also met some people who are around 70 points. If I don’t find a talent with 98 points, I would rather not do it. Finding talents is also an investment, and you must also consider the return on investment.

      For bosses, the focus is on finding people, thinking about people's problems, and everything comes down to people. I found a common phenomenon in the Golden Crown Club, which is that people do not pay enough attention to talents, and they are far from paying attention to talents. We must pay extreme attention to them. This is the right thing to do.

      For good talents, the boss must visit the cottage at thirty years. No matter how much energy you put into finding someone, it is worth it. If you find one or two people right, your road will be opened, just like Liu Bang found Han Xin. In the process of development, enterprises should focus on finding generals and finding the three or five core backbones. Another thing is also very important. The boss must create good soil for talents.

02. Differences in Chinese and Western management ideas

      I have a lot of feelings about a set of things managed by Western companies. Many problems encountered by Chinese companies cannot be solved by the Western management system. If the standardized and processed systems cannot be applied to e-commerce and Internet companies, problems will also arise when fully complying with Western management ideas.

      Industries that require creativity cannot be processed. Looking back at the management ideas of our ancestors, represented by Sun Tzu's Art of War and Guanzi, it is very suitable for China's corporate governance. China's management philosophy focuses on managing people's hearts. Strictly speaking, it follows human nature and people's hearts, so that people can spontaneously be willing to do things.

      Chinese and Western thoughts must be combined and neither is missing. Historically, management is both moral integrity and ability. In the e-commerce industry, derby is more important than money . Because the e-commerce industry has no technology, not the science and technology innovation industry, there are not so many technical barriers, as long as a person has moral integrity, his abilities can be supplemented soon.

      In the future, e-commerce companies must pay attention to whether the person is mindful when managing. For a company, corporate culture and system are indispensable. Corporate culture is to cultivate the morality of employees. Only after a person has morality can he talk about teaching methods and skills.

03. Strategic talent system and relationship with cultural organizations

      If a company wants to develop in the long term, it must consider long-term and comprehensiveness. This is the strategy. When I was strategically planning, I never did business with a period of three to five years. Wechat business was very popular back then, but I didn’t do it because I found that this thing was not long. There was an inevitable philosophical logic in it. This person is very profitable, and soon there will be a lot of people to do it, and they will immediately become unprofitable. They will continue to invest time and energy, and the industry will decline after three years.

      We must do things that can last for ten or twenty years, because 99% of our competitors cannot stick to it . For example, our e-commerce self-media has been working for ten years, and many competitors cannot stand it, and most of them have changed their careers. The same is true for me when I invest in e-commerce. Many of them work with me and keep losing money. They stop doing it until the second and third years. I lose until the fifth year and then start to enjoy the fruits of labor.

      The same is true for building a Laogao cross-border e-commerce club. I must have been working towards more than ten years. There are many things that are inevitable. I have been working for ten years and have become richer and richer in experience. I will improve a little bit of experience in ten years. I will be the first in ten years. Don’t give up in five or six years. Our company is in its 11th year. All the high-end e-commerce circles that year can no longer stick to it, but I am the only one who sticks to it until now.

      You will be confused during the process of persistence and will easily give up. This is the necessity and law of human nature . We must have a strategy. When starting a business, we should not lead the rhythm by our peers and opponents. We must control the rhythm ourselves. There are no peers in my heart. If there is an opponent, the first thing I say when I see him is, brother, I can help you succeed. Only by turning enemies into friends can we achieve greatness.

      A strategic company can attract talents. After having talents, there must be corresponding systems. The company must have incentives, but at the same time, education must also be provided . This is the importance of corporate culture. Any organization needs cultural education. Temples and Taoist temples have education. The educational effect cannot be replaced by the system, so the system must be combined with culture.

      With systems and culture, there is no right person, so strategy, talent, system and culture are indispensable. If an enterprise has a strategy, without the right talents, the system and culture are useless and cannot achieve good results. If the talents are wrong, the employees are all negatively energetic and the team culture is useless. Strategy and talent are the top two, and then with the system and culture, a company can operate well and positively.

      The strategy of an enterprise determines the organizational structure of an enterprise. The organizational structure determines the tactics of an enterprise. It is necessary to improve the organizational structure of an enterprise . Once the strategy is adjusted, the organizational structure must be adjusted accordingly, otherwise it is an old structure to fight a new battle.

04. How should talents be selected and cultivated?

      Many companies will ask where the talents are? Everyone will have a misunderstanding about talents, believing that talents are far away. In fact, talents appear around us anywhere and anywhere. You must have the eyes of talents to discover the world. The so-called talents are excellent people, top people, and backbone people. As long as an enterprise finds a talented person, you can basically feel at ease.

      If you find a company commander, you have to be the battalion commander. You have to find a battalion commander. You have to be the regiment commander. You have to be the commander. The boss must spend time on the field and find talents. The company needs to spend time improving the boss's first ladder talents. I haven't done it now. This is also the direction of my efforts.

      Where is that talent? Talent is in your heart. If you think about it, you will succeed. Do you think about it every day? If you have enough thoughts every day and strong thoughts, you will find him. A particularly outstanding person really needs to be found. Do you know Wei Zhe’s story? Jack Ma just started to set up a Taobao website and asked him if he wanted to come. Wei Zhe refused. Jack Ma did not give up. He drank tea with him for two years and went to drink tea when he had nothing to do. Everyone knows the final result.

      This is a real thing, and bosses also need to use this method to spend time and energy on finding talents. For example, if you want to recruit a good personnel director, you can apply for a course for a personnel director by yourself, find a teacher to recommend it, recommend it to a rebate, etc. If you want to find good finance, go to the Financial Director’s course.

      Good talents really need to spend energy like this, otherwise you will be studying there every day and spend a lot of time but cannot solve the fundamental problem. If you find someone, you don’t have to worry about it. A company's human resources director is crucial, why? Because all the marketing problems, traffic problems, product problems, and ultimately people problems. No one was found, so the human resources director is extremely critical. Finding an excellent human resources director.

      Finding an excellent human resources director will solve the problem of where the talents are. Because I have invested in many companies, I saw a company's human resources director who had spent hundreds of millions of dollars, and I had to clean up all the company's business on the first day. These masters are all people who have realized the truth, and Tao is the law.

      Then the next day, I sat next to many important positions to see what he was doing in his job, quickly sorted out the job instructions, and started recruiting important positions. Then immediately analyze which peers in this industry are, the average salary level, and improve the company's recruitment system.

      As long as the company has a scale of hundreds of people and wants to develop again, the human resources director will have an annual salary of at least 500,000 yuan. With the top human resources director, the management, stimulation and development of talents can be done.