How to do a good job in basic Taobao customer work?

　　As we all know, paying commissions after Taobao customers’ transactions is the least stressful promotion method compared to the initial store. With a store currently less than 200 UV per day, it is urgently necessary to increase traffic and sales. Taobao customers are the traffic channel that must be paid attention to. Sellers in the initial stages are not like big sellers who can set up a complete personnel structure and have dedicated Taobao customer specialists. But it is unrealistic to set a commission and put it there and wait for Taobao agents to come to the door. Let’s talk about how to do a good job in Taobao customers.

   　Promotional architecture construction

　　What you are most familiar with and will set up is usually just a general plan. In addition to general plans, there are activity plans, Ruyi Investment plans, and targeted plans. Setting up several plans can bring good transaction results from multiple dimensions.

　　Increase commission for main products

　　Judging from the traffic drainage effect and settlement method, Taoke's traffic drainage effect is good, and it is paid after transaction, so the expenses are more controllable. This is also why merchants can attract traffic to Taobao customers higher than their peers.

　　However, there is still room for improvement in Taoke: Taoke’s commission settings are high and low, which is outrageous. Some stores with high commissions have higher commission ratios than our profits, so there is no way to follow. Does Taoke value commission ratio when choosing a product? Obviously not. Taoke's income is calculated based on the transaction amount. No matter how high the commission is, it is useless if it is not sold. Generally, I prefer to sort it according to the monthly promotion volume. Therefore, there is no need to compare our commission with the highest one. Compare with the top four stores, just be slightly competitive. If it can be slightly improved, it will have better results. We can increase the commission of Taobao customers, the top three in-store sales, to more than 6%. Hot-selling babies have high sales and good conversions, which can quickly attract a large number of Taobao customers. At the same time, it helps hot-selling products quickly accumulate sales and improves the organic search ranking.

　　While increasing commissions, pay attention to the level of the plan setting. It is recommended to put commissions higher than the industry average into the targeted plan. First, it can filter out invalid Taobao agents, and second, it can understand which Taobao agents are helping us promote and establish long-term and stable relationships with capable Taobao agents.

　　Sign up for Taobao event

　　In promotion management - interactive investment promotion, Taobao customer activity management. Check out the event and sign up. The contact information of Taoke is left in the event instructions. In addition to clicking to register, it is best to find Taoke to link the product and convert the product, and be willing to pay a commission to inform us, and the direct communication success rate is higher.

　　Although the chance of success in direct contact is relatively high, the accompanying problems are high commissions, low prices, and additional commissions. If you cannot accept it, you can directly register in the background, because there are many activities and there will always be opportunities to pass. Even if it is an event, selling one or two transactions a day will be an additional income. Another advantage of going to events is to increase the number of transactions in Taobao agents, and you have the opportunity to be seen by more Taobao agents.

　　Open Ruyi Investment Plan

　　The principle of Ruyi Investment Plan is to use Taobao’s Ai Taobao page as a Taobao customer. After the merchant sets a commission, he has the opportunity to display it on it. Taobao will charge a commission for the transaction. Ruyi Investment must have high click-through rate, high conversion rate and high commission.

　　It is recommended to choose products with high click-through rate and conversion, and use the uphill and downhill method. In the initial stage, the commission ratio is set at a commission ratio of 30-40%. When traffic can come in stably, the commission will be lowered according to the cost tolerance and traffic demand, and the reduction will be made at a 5% range each time until it is believed that the traffic and commission ratio can be affordable.

　　What should be paid attention to is quality evaluation. What is quality evaluation? It can be understood as a click-through rate and good conversion; for products with good quality evaluation, it is easy to obtain Ruyi Investment traffic when the commission is set higher than the industry reference commission. If the quality evaluation is "medium" or "poor", it is recommended to optimize the click-through rate and conversion rate first.

　　Taobao maintenance

　　There must be guidance for Taobao agents. Taoke doesn’t understand your store’s products, and they can’t see the backend data. Their method is simple and crude, and they just look for good sales in the store. If we have promotion plans for some new products, or if a good baby has not accumulated sales to a certain stage, we can actively communicate with Taoke. When communicating and promoting products, do not directly post screenshots and links to your baby. As it will look very unhappy, it will be as disgusting as advertised!

　　It is recommended to make a table carefully, with neat rules and regulations. You must have items that should be found, such as commissions, sales, conversions, customer orders, etc., and don’t have too many 3-5 products, and send them a form regularly. Notify Taobao agents when participating in online activities, Juhuasuan and other activities and send posters, event prices, and links.

　　Summarize:

　　Everyone always thinks it is difficult to find Taoke. In fact, we just need to do the basic work well: build the planning structure, set the commission ratio reasonably (generic should not be too high and somewhat competitive), and set up activities, targeted and Ruyi Investment. If Taokes with different needs can find their own reasonable plans, Taokes will naturally come to their door. (Taobao University)

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