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Laogao E-commerce Newspaper on January 11th

2017-01-11

  #Laogao E-commerce Newsletter# [E-commerce Evening News on January 11] 1. State Administration for Industry and Commerce: Online shopping products that affect health are not suitable for seven-day unreasonable returns; 2. Other people's company: 23 days of paid leave during the Spring Festival, and also organizes travel abroad; 3. Will Cainiao take over Best Express? Both sides said it was completely fake news; 4. Alibaba's entire network sales of women's clothing reached 250 billion in 2016; 5. Jack Ma talks Trump revealed three new strategies for Alibaba's globalization.

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  1. State Administration for Industry and Commerce: Online shopping products that affect health are not suitable for seven-day no-reason returns

  On the afternoon of January 21, the State Administration for Industry and Commerce issued the "Interim Measures for No-reason Returns on Seven-Day Online Purchase Products" (hereinafter referred to as the "Measures"), clarifying consumers' rights and interests in online purchase of goods and relevant laws and regulations. According to the official website of the State Administration for Industry and Commerce, the "Measures" stipulate that online goods sellers shall fulfill their seven-day unreasonable return obligations in accordance with the law.

  Comments: Sellers and buyers should pay attention.

  2. Others’ company: 23 days of paid leave during the Spring Festival, and also organizes travel abroad

  According to January 11, yesterday, a company in Chongqing's Spring Festival holiday notice became popular. The company's Spring Festival holiday period lasted from January 21 to February 12, a full 23 days. The notice specially reminds that after returning from the holiday, the boss will also organize employees to travel abroad and set off in March. Boss: Paid leave and care for employees.

  Comment: Full of envy, jealousy and hatred.

  3. Will the rookie take over Best Express? Both sides said it was completely fake news

  On January 11, a self-media account released a message saying that Best Times will change its ownership and will be taken over by a rookie. At the same time, it also said that Best Times is operating in a difficult situation. Best Express immediately denied the news through its official Weibo account, and also stated that it would retain the legal responsibility of the relevant rumor-mongers. Best Express also told reporters, "This is completely fake news and is not trustworthy." Cainiao Internet person also told "Tianxia Online Merchants" that the content is not true and is completely fake news.

  Comment: Indirectly proves that Best has difficulty in operating.

  4. Alibaba's women's clothing sales reached 250 billion in 2016

  According to data obtained from third-party e-commerce service providers, in 2016, Alibaba's Tmall and Taobao women's clothing sectors achieved a total sales of approximately RMB 250.036 billion, with a transaction volume of 1.333 billion pieces (sets). The industry believes that the continued growth of Alibaba's women's clothing sales data shows that e-commerce is being accepted by more and more people, and the online clothing sales channels will face significant growth in the future, especially the significant growth since the second half of 2016, indicating that the fourth quarter is the traditional peak season for clothing sales. At the same time, a series of promotions conducted by Tmall and Taobao in the fourth quarter have also greatly driven the growth of clothing sales.

  Comment: The development difficulties of pure e-commerce brands have left room for offline brands to go online, although the long-term scale effect that offline brands can bring and the brand advantages and supply chain advantages of traditional brands under the background of online and offline price convergence.

  5. Jack Ma talks Trump reveals three new strategies for Alibaba's globalization

  On January 11, Alibaba founder Jack Ma met with US President-elect Donald Trump at Trump Tower in New York. According to foreign media reports, Jack Ma's meeting with Trump this time is mainly to discuss Alibaba's latest U.S. expansion plan. As the world's largest economy, the United States has always been one of the important markets for Alibaba to expand globally. Therefore, behind Jack Ma’s “selling” Alibaba to Trump, what is reflected is Alibaba’s new strategy on the road to globalization in 2017: Strategy 1: Break out of the concept of import and export to realize global trading; Strategy 2: Agricultural products may become a new explosion point for import business; Strategy 3: Use imports to drive exports.

  Comment: Imports and exports will definitely be strongly related in the future.

  6. Tencent QQ announced three major gameplays of "LBS+AR Red Envelope from the Sky", and will start to distribute 250 million yuan in cash.

  On January 11, Tencent QQ held a QQ red envelope media communication meeting in Beijing, officially announced the three major ways to play QQ red envelopes including "LBS+AR Red Envelopes from the Sky" during the 2017 Spring Festival, and announced the distribution of 250 million cash red envelopes and card coupon gift packs worth 3 billion during the Spring Festival.

  Comment: The battle to send red envelopes is about to begin.

  7. Samsung voice assistant named Bixby, Samsung payment mini version will be launched

  According to January 11, like Microsoft, Google, Apple, and Amazon, Samsung Electronics is also developing its own smart voice assistant. According to the latest news from foreign media, Samsung voice assistant has confirmed its name, namely "Bixby". It is expected that in April this year, Samsung will release the Galaxy S8, the first flagship phone of this year. Media reports that the phone will be pre-installed with its own voice assistant for the first time. Recently, a screenshot of a web page about Samsung's payment on the official website was unexpectedly disclosed that this voice assistant was named "Bixby".

  Comment: The current voice assistant has a greater gimmick than reality and is not very practical.

  8. Maimai was convicted of unfair competition in the final trial and illegally crawled and used Weibo user information

  According to January 11, a few days ago, the case of "Maimai illegally crawling and using Sina Weibo user information" was finally sentenced to the Beijing Intellectual Property Court. The court rejected Maimai's appeal, upheld the original judgment, and determined that Beijing Taoyou Tianxia Technology Co., Ltd. and Beijing Taoyou Tianxia Technology Development Co., Ltd. (both Maimai's operating companies) constituted unfair competition, and immediately stopped the unfair competition involved in the case. According to the judgment, the above two companies should jointly publish a statement on the homepage of Maimai website and the homepage of Maimai client software for 48 consecutive hours to eliminate the impact of Weibo company on the unfair competition in this case and compensate Weibo company for 2 million yuan.

  Comment: This is embarrassing. The online platform provider may claim rights regarding the use of user data collected and used by the user's consent without permission by others.

  9. The deliveryman tricked the customer into putting feces into the food Ele.me: he has claimed compensation from the deliveryman!

  According to January 11, recently, due to a conflict with the user during delivery, a deliveryman from Ele.me claimed to have put feces into the user's food in a text message. Ele.me said that it has investigated the deliveryman involved. The deliveryman admitted that his behavior was just to anger the user and is willing to bear all responsibilities!

  Comment: It is not worth it to have such a big impact for a small dispute.

  10. Yunda completes the last step of listing, Xinhai Co., Ltd. officially changes

  On January 11, Yunda Express completed the last step of listing, and Xinhai Co., Ltd. officially changed its company name and securities abbreviation. On the evening of January 10, Ningbo Xinhai Electric Co., Ltd. (hereinafter referred to as "Xinhai Co., Ltd.") issued an announcement stating that the shareholders' meeting passed a proposal to change the name, securities abbreviation and business scope. Although the announcement did not specify the specific content of the change, the industry believes that most of the procedures have been completed in the case of Yunda Express's backdoor listing with Xinhai Co., Ltd., and the change of the company name and securities abbreviation this time shows that Yunda Express will complete the last step of backdoor listing.

  Comment: Since then, four express delivery companies, "Three Links and One Da", have completed their listing.

 Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting.www.shxuanming.net

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  • sun, simsun, sans-serif;">5. The relationship between direct train tag keyword search targeting and Taobao search keywords

    This is also the reason why the express train is needed. In the past, there were stores that rely solely on order brushing. However, since the serious labeling was serious, it was found that order brushing would disrupt the store labels, resulting in inaccurate traffic. The current crackdown is no longer possible. The express train can be operated. The current traffic of the express train can 1. Expand the search keyword weight and 2. It can accurately store labels.

    The first keyword selection for the first express train is: it must be the keyword in the label. At the beginning, it is not advisable to increase the word at will unless the style conversion rate is very explosive.

    The second is the accuracy of traffic. Try to let the store’s traffic enter the store through search and direction. For details, refer to the specific direction and clarify the store label, such as:

    The traffic entering the store is through profit prices.

    It can be said that after 315, the express train will become the most practical tool to optimize store labels and traffic.

    6. How to connect the search between the direct train, title, and Taobao search to quickly increase Taobao search traffic. (Add all search traffic keywords into the direct train)

    The relationship between them can be expressed using the previous word width diagram:

    The difference is that it is no longer a Taobao search order to increase its width, but through optimization:

    1. Tags of keywords

    2. Traffic labeling

    3. The production of direct train keywords and the addition of direct train keywords

    To improve. How to optimize it specifically?

    1. Keyword labeling: All keywords in your store are accurate label words, within the scope of the store label positioning you made before.

    2. Traffic labeling: The direct traffic flow is completely directed into the store through search and is not entered through other methods, and the store traffic label is improved.

    3. The production of the keywords of the express train is also the most important point in this article. What kind of express train can expand the search terms to the limit?

    Case:

    Among the keywords that allow you to drive the express train for seven days, all the seven-day reports are put into production, and all the keywords in the label are deleted and added every seven days, so that the traffic in the express train plan is consistent with the store tag and searched and targeted. At the same time, each keyword has a production ratio, and there must be a production ratio! At this time, these tagged keywords will drive the width of the store’s search keywords. How can he increase his speed as quickly as possible during the driving process? like:

    On March 30, the 13-page keyword display:

    Keywords on April 10th Page 255:

    From 13 pages of keywords to 255 pages of keywords, a rapid improvement in ten days.

    It is to filter the new words that are updated every time during the process of your keyword rise, and execute them weekly. For example, 100 keywords appear this week, 100 keywords are screened, and all keywords that meet the store tags are added to the second plan of the express train. For example, the bidding is about 0.2-0.5 for clothing categories, as long as you can get about 200 displays. At the same time, search for targeted benefits to keep each word displayed. This practice belongs to the secondary plan to increase the weight of the search keywords, and consolidate the word width again. This approach is equivalent to increasing the weight of keywords in the label through the express train, and then expanding the width of the search term through this weight, and further enhancing the search weight through the express train.

    Through the above operations, the store’s potential styles can have a significant increase in Taobao search traffic! However, this method is basically useless for standard product categories!

    If you were still thinking about how to make a store in 2016, if you didn’t know the store labels, crowd labels, and traffic labels in 2016, you didn’t know that Taobao search increased search traffic through tagging and direct train operations, nowadays, e-commerce will be difficult to move forward!

    It is very hard to code. While helping everyone, please leave a message to support it! If you have any questions, you can reply and leave a message below, and I will read and answer it!


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