#Laogao E-commerce Online Information# If you want to open a Taobao store well, high click-through rate is essential. As we all know, a very important indicator for click-through rate sellers to open a store. High click-through rate means high traffic. In the process of opening a store, you must work hard to increase the click-through rate! Below, the editor of Laogao E-commerce will share with you how to increase click-through rate!
For search, traffic can be called: keywords (i.e. customer needs) + high click main image (i.e. title relevance) = traffic . So what factors affect click-through rate: customer needs, image creative display, product selling points, price, sales volume, location and product packaging.
Many friends just blindly modify their pictures and ignore these factors.
Please don't be limited by yourself
So why do you share such a topic today? In fact, many friends are limited by themselves. We mentioned above that keywords are customer needs. So when the buyer is searching, he enters the keyword as fattening and enlarged leggings. You sell leggings, so your main keyword is leggings? The early ones are definitely not possible. If your main word is fatter and larger leggings, then we must focus on customer needs in our picture display!
Then let’s look at the fourth picture. The display form of the main picture is to increase weight. Similarly, the image shooting effect is also stretched to both sides. This is a question of correlation, and the keywords meet the needs of customers. The main picture corresponds to the keywords. The keyword in the first picture is written as adding weight and enlargement, but the main picture is marked as slim, and the self-contradictory clicks will definitely not be high. The second picture has the same keyword and enlargement. The main picture represents the lengthening and lengthening. The third party is similar to the first picture. The fourth picture has the highest price, but it is also the best seller. The correlation between the keyword and the main picture is extremely high.
Limit one: Don't be limited by correlation.
These 4 pictures show that many sellers are actually limited by themselves. In their main pictures, they blindly want to display everything, that is, they want to show weight and increase weight, and they also want to show weight loss, versatile, or even velvet, etc. They want to put all our points on one main picture. This is definitely wrong. Many children's shoes have the main pictures that are overwhelming. They want to express everything, but in the end they can't express anything, especially the average-level artist. The size is 700*700 pixels when making the picture, and the actual display is 200*200 pixels. When making the picture, they feel very beautiful, but when it is displayed, it will change its flavor. In such a small size, you can only reflect a very clear subject, don't think too much. Then, relevance is particularly important at this time. Then there must be some classmates at this time. If I only do such a style of display, can I have competition? Can you make money? Actually, I have personally tried it myself, and the answer is yes. It is not necessary to do all the points on a baby. This is not enough for ordinary artists to grasp. So it is better to settle for the second best. We only focus on the well-known selling points of our products. In this way, the customer will be accurate and the click will be higher.
Limit 2: Price war will only make you lose
Price is also a major factor affecting clicks. What many friends often do is copy other people's full titles, lower prices, and promote sales volumes. They are doing promotions. Many people in our local area do this, imitating hot products, reducing prices, and promoting products with very short cycles. Why? Because reducing prices will inevitably reduce materials and quality, then the feedback from customers will only make your store vulnerable, gradually die, and take the low-end price route. The product has no profits, is not a long-term strategy. I advise everyone not to do price wars. You might as well explore the selling points of the product. If the selling points and characteristics of the product are used to capture people's hearts, we will start to give you the example of leggings, which is the same. High prices may not be able to sell. As long as consumers nowadays have demand, people will naturally pay for your product at this price. It is better not to do it if you are petty and seek low-quality and low-price customers. Based on my experience, it is difficult to deal with such customers. At the same time, you sell them at low prices and unprofitable prices and still get bad reviews.
Limit Three: You need to improve the quality of your picture.
Many sellers are engaged in agency sales, thinking about how to optimize their main pictures, etc., but they don’t have pictures, so they change the background of the supplier’s pictures or pictures they took, and they do a lot of pictures and optimize them. In the end, the click rate cannot be improved. In fact, there are definitely many such students. If you want to do a good job in Taobao, you don’t want to invest a little money to take a few pictures. Many people are even too lazy to take pictures with their own products. Then maybe you are lucky to be able to do Taobao well. God takes good care of you, and I have classmates. Every time I use a product to take pictures, I can make N main pictures, but it’s just changing the background. If you really want to express, the click rate will not be improved, and your product style and scene directly affect the effect of our pictures!
Let’s look at the four pictures taken above, so let’s find our corresponding group of people. 1. After the millet displayed is cooked, 2 is a bowl of millet, 3 is a new rice storage, and 4 is a millet with packaging. Different pictures use different scenarios, for example, my customer's keyword is Xiaomi baby complementary food, then I will choose 4 and 1 to display it. If it is produced by farmers and new rice, I will choose 3 as the product picture. And it is not just a picture that is used for baby food or farmer home-produced new rice. Then it will naturally not have the effect of click-through improvement!
The truth is basically unchanged. It mainly depends on how you do it. You must be able to understand what your users need most. At the same time, you must be able to understand what advantages you have, find points that suit you and find suitable products to do. If you want to control every point well, you must dig deeply and analyze details. If you want to do a good job in Taobao, you must have keen insight, pay attention to details, and find methods that suit you.
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