Most of the members of Laogao E-commerce Club are old e-commerce people, and there is a set of exclusive e-commerce survival tips per person. In the early stage of touching stones and crossing the river, Pu Xiongbiao couldn't even calculate the accounts, but in the later stage, many people came to visit and study because of his excellent talent management level.
After ten years of e-commerce entrepreneurship, Pu Xiongbiao insisted on putting people first and making every step forward, with annual sales of more than 500 million on platforms such as Tmall and Pinduoduo, becoming an e-commerce company that is experts in fitness equipment and smart travel.
Unique recruitment standards
"'Talent is the core competitiveness of the enterprise' is our enterprise's value. We are still quite advanced in terms of talent cultivation, management and construction. Many friends in the community will come to our company to learn."
With talent, bread and milk will naturally be there, which is one of Pu Xiongbiao's secrets for many years in e-commerce. The latest operational methods and management methods on the market are all given by outstanding talents. Therefore, Pu Xiongbiao attaches great importance to talents and has clear and clear implementation standards for recruiting talents.
The company will focus on the age group in some key positions. For e-commerce companies, the younger generation has been bathed in the Internet environment since childhood, and the innate sense of internet and vitality cannot be replaced by people of other age groups. Just like Puxiongbiao's position as a project manager, he is now an employee in 1991, and the next person to take over may be a talent from around 1993-94.
Like other companies, Pu Xiongbiao's recruitment channels are nothing more than campus recruitment, internal recommendation and social recruitment. However, the difference is that he requires the company to inject fresh blood every year. Not only that, he himself will go to the front line to recruit in person every year.
"We insist on recruiting people every year, and we must not break. If we don't need people, then we can recruit less."
Being obsessed with the collision of new and old thinking and styles and bursting out new sparks is the concept that Pu Xiongbiao believes in. For an e-commerce company with R&D attributes, it is particularly important to change the company's atmosphere and way of thinking from time to time.
The greater the investment, the greater the reward
Recruiting people is one of the links, and subsequent training and employment are also very important.
For this purpose, Pu Xiongbiao specially created an internal business school for the company , mainly targeting the learning and training of corporate employees. When the sports expo is held every year, other companies are senior executives and bosses to experience it, while Pu Xiongbiao brings more than a dozen or twenty people to study and observe.
At the same time, the company encourages employees to actively improve themselves, so it provides benefits that can be reimbursed unconditionally by buying books. Whether it is humanities, philosophy or quantum mechanics, as long as you can better sublimate yourself, the company will pay for it. To this end, the company has also set up a reading corner to allow everyone to contribute the finished books and share them with other colleagues in need.
In addition, the company's organizational structure will be divided according to the project, and each project team has sufficient rights and can decide the management method by itself. Employees are like establishing a new company and are in charge of their own business.
Only by putting people first, treating them with care and putting themselves in the shoes of employees can employees repay with sincerity and give with sincerity. Only when employees are satisfied and energetic will the company prosper and prosper . As such, Pu Xiongbiao's team grew from 30-40 people to nearly 100 people in a few years.
Facing the camera, Pu Xiongbiao recalled that he would shout the slogan of hitting N10 million next year every year. After joining the Laogao e-commerce club, Pu Xiongbiao no longer pursues turnover because this is obviously wrong.
As long as the products and services are getting better every year, you will never worry about turnover. Moreover, the company is an organization with profit as its purpose, and its starting point and destination are profits. The turnover of countless digits is far less than that of real profit income. His operation team does not use turnover as an indicator, but they all exchange profits for commissions.
One mistake brings wisdom
Pu Xiongbiao, who joined the e-commerce business as soon as he graduated in 2012, relied on the supply chain introduced by his acquaintances to start an e-commerce business that is distributed on behalf of others. Although he couldn't even settle the accounts in those two years, except for basic manual expenses, he still had profits. However, when he entered the fitness equipment category in 2014, he was inexperienced and increased his investment during the off-season, resulting in a loss of 1.2-1.5 million yuan per month during the off-season . This kind of behavior that violates market laws did not really come back to its senses until 2017.
"We can't say that we don't know (off-season), but we just don't want to believe that if we operate normally, we won't lose so much."
As the saying goes, one's mistakes lead to wisdom. In the future, Pu Xiongbiao will analyze the risks and advantages and disadvantages clearly, even if he fails, he will not hurt the root cause.
Just like downstream suppliers and manufacturers, maintaining good cooperative relationships through frequent communication, greatly avoiding the risk of supply cuts. In order to ensure that everything is foolproof, Pu Xiongbiao also chose many supply chains for emergencies.
Joining the Laogao E-commerce Club is also attracted by the foresight of the circle, and can obtain important information as soon as possible, which is convenient for the company's talents, stores and products.
It is worth mentioning that when expanding categories, Pu Xiongbiao will focus on the advantages of its own supply chain and product research and development, and will invest in the categories that can be upgraded and iterated, forming differentiated competition with his peers. It is such a well-thought-out entrepreneur who understands talent management, who has now achieved first place in Pinduoduo's fitness category!
Big benefits
As the Double Eleven promotion approaches, Laogao E-commerce Club has also launched the Double 11 promotion exclusively for e-commerce people! This event is extremely powerful, with free gifts worth 100,000 yuan. The quota is limited, first come first served~ Join a high-quality circle, communicate with excellent people, and improve your cognition and pattern together! Scan the QR code to learn more about the event ~
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