Since the beginning of this year, who has talked the most about the e-commerce industry, investment industry, chat industry, and friends circle? Internet celebrities, Internet celebrities, or Internet celebrities. Faced with this army with young and beautiful women as the absolute main force, we have to sigh that Internet celebrities are fierce and really fierce!
I remember that 16 years ago, when it was crossing the century, some media predicted that the 21st century is the "her century", and women will rise in full swing. Seeing the momentum of female internet celebrities now and seeing the surging female anchors on the live broadcast platform, I really think this prophecy makes sense.
Internet celebrities rushed towards us, making it difficult to dodge. So, what ability do these delicate little girls have to achieve local siege in a short time? After communicating with a group of friends with shiny bald heads, outstanding temperament, fat and eloquent eloquent appearance, and popular on the silver screen, I came to the following conclusion: Internet celebrities have three weapons: one is their vision of beauty, two is their matching skills, and three is their content communication ability that caters to people's hearts. Without these three points, there would be no "showing" in business at this stage.
These friends in the e-commerce circle can understand at a glance, and they are not clever insights. Looking further, today's Internet celebrity army will definitely have a group of people breaking through the siege, heading towards the brand path, and achieving long-term development; a group of investors will also receive opportunity dividends and smile with their faces covered. In this time when everything grows, it is also a noisy time for the world to grow. Faced with the emergence of Internet celebrities, Handu Yishe, Three Squirrels, Yunifang and other e-commerce companies that have been constantly upgrading and iterating have never been sluggish. My point of view is that for the humanized generation of Internet celebrities, we should not make the low-level mistake of "looking down on, not understanding, and not seeing", but should think more about the business logic and development trends behind it, and strive to discover a certain definite direction it indicates.
Recently, we have communicated and discussed with popular "Internet celebrities", investment institutions, Internet celebrity platforms, Internet celebrity communications, training and other institutions many times; we have also studied the phenomenon of "anchors" on live broadcast platforms such as Yingke, Douyu, and Huajiao and its possible commercial evolution. This made me very excited. I think that our thinking and layout for a long time are very consistent with the direction of this era. That is, while we are committed to improving the products and brands dedicated to consumers, and while laying out and strengthening the ecosystem of products and brands for a long-term development, we have grasped three points: one is to emphasize big data capabilities, second is to emphasize business intelligence, and third is to strengthen content creativity.
These three points coincide with the "content-driven consumption" direction highlighted by the Internet celebrity phenomenon, and are highly consistent with the increasingly prominent brand operation and product creativity capabilities of thousands of people, and are consistent with the brand personalization and personalization dimensions required by the new business era. Take Handu Yishe HSTYLE as an example. It is a typical "company-level Internet celebrity" with more than 10 million fans, becoming the NO.1 of all brands. Every day, the traffic of the flagship store is also huge and spectacular. As for today, it has also come to an important moment, that is, how to better manage and serve fans, how to interact with users in the latest ways to create brands and create brand culture, and achieve branding and personalization of "Internet celebrity companies". Our backend "ecosystem" is ready for strong support, professional and efficient, and the front-end efforts are in no time and are ready to explode.
In communication with internet celebrities, we are absorbing their business capabilities with a humble learning attitude and are also expressing a strong desire for our professional and ecological operational capabilities. Internet celebrities are still in their initial stages and have a good bonus window. In the future, not only clothing, but also celebrities from all walks of life, including cosmetics, food, health care, medical care, knowledge, tourism, etc., will also appear. Their business evolution will definitely greatly enrich the future business ecology and will also rely on a healthy business ecology. Han Duyishe's practice may be a secret in line with this logic.
Internet celebrities are fierce, and I look forward to the birth of a real hero. Because of them, I once again lament the greatness of this era and once again full of pride and ambition.
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