The Rio Olympics is not only an arena for athletes, but also a marketing competition for brands, e-commerce, self-media, jokesters and other players. How wide is a good idea and an appropriate channel? Only ghosts know. In addition to the frequently appearing charming elements on the scene, I can't stop at all...
The prehistoric girl became popular 
Among them, Fu Yuanhui, an athlete from the Chinese women's swimmer team, quickly became popular on the Internet because of her cute expression during an interview, and was also called "the prehistoric girl" because of her famous saying "The Power of the Past". Her Weibo fans quickly soared from 200,000 to more than 2 million!
Fu Yuanhui, born on January 7, 1996 in Hangzhou, Zhejiang Province, is an athlete of the Chinese women's swimmers team. Famous in the 2011 World Youth Swimming Championships, in which she won the silver medal in the 100m backstroke and the gold medal in the subsequent National Swimming Championships. On August 6, 2015, in the women's 50m backstroke final of the 16th Kazan World Swimming Championships, Fu Yuanhui won the championship with 27.11 seconds, which was her first time winning the World Championships. In the women's 100m backstroke final at the 2016 Rio Olympics, Fu Yuanhui won the bronze medal with 58.76 seconds.
58 seconds 95? Am I that fast?
Is there any reservation? No, I have used up all my strength
Ahhhhhhh!
The magical expression that netizens never get tired of watching instantly ignited the "power of the prehistoric times" of Taobao sellers.
Yibang Power Network logs into Taobao and searches for "Fu Yuanhui". You can currently search for related products on two pages. In addition to the magic emoticons that have popped up the circle of friends, there are also mobile phone cases, glasses, swimsuits, and autographs, with prices ranging from dozens of yuan to one or two hundred.
T-shirt with Fu Yuanhui's expression printed
Taobao sells the same glasses as "Fu Yuanhui"
"Fu Yuanhui" expression mobile phone case on Taobao
Durex is bright again
Taking advantage of marketing, Durex has already played it well. Every marketing idea is always refreshing, and the Rio Olympic Series also maintains its consistent style of "sexy and interesting".
E-commerce sells goods quietly
Regarding Ao’s marketing, there are currently no particularly prominent highlights in the entire e-commerce circle (except for the same model spontaneously produced by Taobao sellers). Even Alipay and JD.com, which have always been ahead of e-commerce marketing, have no outstanding creativity.
Maybe, are they waiting for the opportunity and brewing their ultimate moves?
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