Spring grows, summer grows, autumn harvests, winter hides, year after year. In the countryside, autumn is exciting, and autumn sorrow does not belong to farmers. I worked hard in the fields under the scorching sun in summer, and I was looking forward to the harvest of autumn. In September, the clear and cool autumn season, Laogao Crown Club also ushered in the September regular meeting. The members came to our regular meeting with a tireless attitude of learning. I hope that in this regular meeting, we can learn from everyone’s successful experience, avoid going to some unsuccessful detours, and return to their respective worlds with a lot of gains, and achieve a good record for Double 11.
After the members signed in one after another, the official unit of our regular meeting arrived. First of all, the host, Lao Gao, brought you a speech before the meeting. Lao Gao's speech was always so humorous and informative, and every member listened very seriously. In my speech, I still remember a sentence quoted by Lao Gao: If the mountain does not come to you, you will walk towards the mountain; e-commerce people should not close themselves, and should take the initiative to share, and the more they share, the luckier they are.
Member sign-in silhouette
After Lao Gao delivered his speech, the guest who shared was Mo Zhi, Alibaba Business Department. His sharing theme was [How to help merchants improve operational efficiency on Double 11 customer operation platform] Share key keywords: visitors, fans, members! I also shared with merchants some new ways to play the customer operation platform! Operations of three types of people improve operational efficiency, etc. Every page of his PPT is hard to buy, and it is a pity that the members who have not arrived at the scene are not.
Lao Gao is speaking
The next sharing is the Golden Crown Roundtable Forum, which consists of 6 Golden Crown members with annual sales of over 100 million yuan. On the roundtable forum, a member asked a question: When will e-commerce be profitable? Have you lost money? Among them, Mr. Zhu said this: Whether to lose or not depends on your ability to bear it? My Taobao road is very slow every year, but it is very stable. Sometimes the worst time of a year is that after paying all the salary, there is nothing left. Because women do business is different from men do business. I know too many male bosses. Men are willing to take a gamble. It is no problem to lose millions. But I am a woman. I can walk very slowly, but I am not allowed to lose money. I think I should do something I can bear and not take risks.
Golden Crown Roundtable Forum
Jinguan member Lai Fada said: There must be many detours in life. My brand Kabe Sanitary Ware has been in a year, and it has been a loss for most of the year. At that time, I had already done it without thinking about it. I didn’t think about it much, and I would definitely lose money in terms of competitors, markets, etc. We realized that it would definitely not work without profits. Later, we sorted out and adjusted the two aspects of increasing revenue and reducing expenditure, and settled our own brand to reach the point of profit. Here is a reminder that when we reach a certain scale, you must have your own annual plan, but as an e-commerce company, there is one thing that is worth being proud of. If you don’t die, you can continue to do it with strength.
The last guest shared on the first day's regular meeting was Yang Wei, the young coach of Jinchan Fabric: a new family-absorbinger born in the 1980s! The sharing he brought was [no positioning, no e-commerce].
Mr. Yang said why should we position it? 1. There are no excellent products, 2. You are not Yang Sicong, 3. You need to position yourself without creativity, all kinds of plagiarism, etc.! Mr. Yang shared a saying: If you don’t position, you will work for Jack Ma. If you have positioned it, Jack Ma will work for you! It really came to a very good point, and I couldn't help but give him dozens of likes.
Yang Wei, the young coach of Jinchan fabric, is sharing
Night talks are a must-have part of our regular meeting. Each guest's sharing theme is highly targeted, and members can also choose which venue to listen to according to their shortcomings. For the past six years, the night talks have been popular all the time. The most difficult thing is not your climax, but both climax and lasting. Only after 6 years of ingenuity can you get such a still scene!
Some hot scenes in the night talk
On the second day of the regular meeting, the meeting was about to begin on the morning when I woke up from my dream. There was a little drizzle today, but after the light rain, it brought people an unusual awakening. An autumn rain can not only sweep away the haze in the sky, but also dispel the haze in my heart. Today's first sharing guest is Professor Zhou Hongming, visiting professor at EMBA, Shanghai Jiaotong University, chief consultant of iResearch College and Hasson Consultant. He analyzed the future business trends and pointed out the direction for e-commerce. He coincided with Lao Gao's views, people-oriented, user-driven, snatch users, reserve user data, dig deep into value-added services, and increase brand premium! His sharing is very valuable.
Hasson Consultant Professor Zhou Hongming Shares Users
The next guest was Yan Weilin, CEO of Green Home. What he told everyone is how to develop nearly 100,000 distribution in 5 months; he took Green Home as an example, and first positioning the position. The positioning model: a. Fresh and delicious food are not expensive--the popular route of a well-known user group; b. User operation is the direction - self-purchase - free store for consumption of 29 yuan; where do 2 seed users come from? Make full use of all resources around you - 300 orders per day distributors exceed 1,000 - Modify the bug; 3 trigger points - promotion. There must be a reason for a company to succeed. How many fresh food companies have died? Why can green homes survive and live so well? After listening to his sharing carefully, I realized that it is so!
Green Home CEO Yan Weilin shares the history of corporate development
How many bosses want to know how to keep their employees in the company? Guest Wu Wenbo said: What employees want is what they can get in the future: 30% need salary, 70% need future! As a company, we should give them what we should do: help them improve, and we must establish standardization within the company, clarify their responsibilities, what rights they have, and how much profit they can share. Very reasonable!
Share by Wen Bo, founder of Derun Home Furnishings
The next guest is Xiaomi Butong Shoes Wang Lei sharing the new e-commerce gameplay! Mr. Wang shared: Based on goals, every e-commerce company needs to find a path that suits it, and management is to use the resources in hand to achieve its goals.
Share by Wang Lei, the head of Xiaomi Butong Shoes
What is the business practice of the hard-grade e-commerce? After a year and a half, Sun Feng from Shanghai Youxuan Shishi E-Commerce Co., Ltd. brought wonderful sharing to members! There is too much practical information and it is impossible to record one by one in text. Finally, I will share a sentence written by an author in Sun Feng and Sun PPT! [What kind of people do you want to gather with] My colleagues have many mixed circles. Participate in various event meetings, have dinner with directors and actors, talk about scripts, plans, and networking every day. A good script is not something that people in the circle can give you. A good script is lying in life, observing the society and then typing it out word by word. It doesn’t matter if you don’t know the producer, actor or director, it doesn’t matter if you don’t know life. With a good script, countless money will come to you; with a good connection, you can even mess around without a script. This is the same when we do e-commerce and business. We use PPT to raise funds everywhere and find connections! It doesn’t matter if we don’t know investors, we need to have our own circle! With a good circle, if you know how to share, your connections will naturally follow.
Sun Feng shared: Business Information of ashes e-commerce
The leaves fall seasons are full of separation, and the hearts of parting are full of autumn. This September regular meeting is unknowingly time to say goodbye. A group photo after the end is essential, but the most regrettable thing about every photo is that it is not able to record everyone in the camera! We met in a hurry and parted in a hurry. We all have the same goals in our own industries. What are the fears of such a group of people together?
This article is compiled by Laogao Crown Club . Please indicate the source for reprinting. http://www.shxuanming.net/
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