"Happy 10th birthday of Golden Crown Club and be a brother for the rest of your life"
This shout is the wish of nearly 100 brothers to the 10th anniversary of the Golden Crown Club, and also points out the theme of the 10th anniversary annual meeting of the Golden Crown Club - "The Meaning of the Friendship of Golden Stone and Guan Kunpeng"
The so-called meaning of "Kunpeng" means that the ambitions of brothers are as broad as Kunpeng, and the friendships along the way are indestructible!
Every year's annual meeting is another "family dinner" for the reunion of brothers, and it is also an opportunity for e-commerce people to review the past and look forward to the future.
Jinguan Club was established in December 2011. It has grown from its original 8 founding members to nearly 200 members, with annual sales of more than 100 million and total annual sales of members exceeding 65 billion.
The club creates a brotherly culture through private board meetings, seminars, study tours, tours, travels, theme meetings and other activities, promotes in-depth cooperation among members in many aspects, establishes strong e-commerce connections, and provides e-commerce companies with the value of strategic decision-making, resource integration, connection expansion, and level improvement.
Like in previous years, Lao Gao kicked off the annual meeting for his brothers...
Amid the applause of many brothers, Lao Gao proposed the first keyword - to join in to keep warmth around the new thinking and new cognition in 2021 .
He believes that when a company develops to a certain stage, it is necessary to join forces to keep warm. Because the traffic of e-commerce has become saturated, the momentum of the incremental market is no longer there. In addition, with the arrival of the "tax supplementary wave" of e-commerce, the overall environment of the e-commerce market is in a slow state. At this moment, e-commerce people should join forces to keep warm and find breakthroughs.
Regarding the trend of 2022, Lao Gao mentioned store broadcasting, because at a time when anchors frequently fail, various chaos problems have surfaced, and the market will focus more on the store broadcasting mode . But no matter how e-commerce changes, from traditional e-commerce to live e-commerce, what remains unchanged is user operations. We must strengthen our layout in user operations.
At the same time, on the occasion of the tenth anniversary, Lao Gao asked everyone, "In the next ten years, the boss must think clearly what you want in this life." It seems that he is asking everyone questions, but in fact he is also reminding himself. In the next decade, it’s okay to make money, build a brand, go public, or realize the meaning of life. No one is higher or lower, but you must be sure, the sooner you determine the better... Because there are different answers in any direction. Only by understanding your own ideas can you accurately build every step of your future development direction!
Capital: Turn business into career
Capital is another lubricant for enterprises to achieve success. Li Jiahu, general manager of Hangzhou Sunlan Investment Management Co., Ltd., believes that with the help of capital, it can not only greatly improve the core competitiveness of the company, but also enhance the cohesion of the team, and add confidence to the company's development strategy to upgrade and innovate.
At the same time, with the support of capital, the most intuitive thing is to enhance brand power. Because having more capital means that the brand can expand its influence through more publicity channels , and even channels that were not dared to be involved in the past are now within your "range".
The value of capital is far more than that. It can also turn your ideals into reality, improve the business structure in all aspects, and change from short-term business to long-term career.
It is worth mentioning that Li Jiahu believes that career can be rich for three generations, and your children can pass on their inheritance, but the business is not good.
The pattern of the company's head is equal to the ceiling of the company
"We must first settle the country when fighting foreign countries", and the same is true for running a business. As Zhu Zhuanglei, an expert in corporate culture and talent management and TOP seller, said, the boss is the ceiling of the company's development, and his professionalism in the construction of the company's system also represents the basis of company barriers and market competitiveness.
After all, a 100 million company system cannot do a 1 billion business, and being too ambitious is definitely not a long-term road. The boss’s thinking logic must start from the perspective of organizational ability, strategic direction, and personnel ability. Especially from the perspective of personnel, how can we make key personnel responsible for the company's profits?
Zhu Zhuanglei said that through the inline of interests, key positions are bound to the company's performance and profits. Through performance evaluation, promotion, and project partner group system, we can achieve unity from top to bottom.
How to empower the brand?
For many brands, the market competition pressure is getting greater and greater. In the post-epidemic era, how should brands achieve online and offline growth?
Li Zhen, the founder of Jinshimeng Jewelry, shared her learning and thinking with her brothers. She believes that good service can empower the brand.
Service is an invisible experience, but it can greatly directly affect consumers' purchasing decisions, purchasing experience and stickiness to the brand. Therefore, the consumer experience generated by services has become one of the important competitiveness of enterprises in the new retail environment.
Through comprehensive services, it is better to understand users than users and customers than customers. This is what Li Zhen believes in the core of the brand. She also emphasizes that private domains are not group recruitment and advertising, but essentially socializing first and then business.
The ubiquitous details make customers more willing to let go of their guard and understand your products. Perhaps this is the charm of the brand!
Li Zhihua, who is also a brand management expert, also has the same view. He believes that the times, consumption scenarios and consumers are changing. Brands are one of the powerful tools to break through the current marketing environment, and they must give brands personalization. The best character is real. To serve consumers well, you must first become them, not get close to them.
While establishing a brand, Li Zhihua also shared his business philosophy - platform price control and unified across the entire network. Because in order to sell more goods, it cannot destroy your own price system and affect the brand foundation you have worked hard to lay.
Enriched spirit
Spiritual enrichment has always been one of the definitions of success in the Laogao e-commerce circle, so Jinguan Club specially invited Mr. Yonghe, the dean of the Laogao e-commerce National Academy, to explain to the brothers what "self-life" is.
The only way to make yourself better is to practice yourself. What is cultivation, perfection, what is cultivation, and purity, Yonghe Teacher provides the "cross mantra" of self-cultivation - the "starting point" of cultivation: everything is yourself; the "completeness" of cultivation: yourself is everything.
At the same time, Teacher Yonghe also explained what the power of "occurrence" is: it is perseverance. As long as you don't get better, it will happen again and again, giving you the opportunity to experience, reflect, experience, and improve, and finally leaving a better one, the one you position, and the one you hope for!
Therefore, we should have a grateful, cherish and change attitude towards "occurrence". We should be grateful for everything. It is our honor to happen. All things happen are God's invitation to you.
Yonghe, who frequently expresses golden sentences, put forward the concept of "enlightenment, achievement, and achievement" at the 10th anniversary annual meeting . He said that understanding is different from doing it. Only by being able to realize the truth and doing it can one achieve enlightenment. Because there is too long distance between enlightenment and enlightenment, we need wisdom.
How brands embrace Douyin
Like in previous years, Jinguan Club will sincerely invite executives of mainstream e-commerce platforms to answer questions and answer questions for everyone. The person who visited the scene this time was Li Xiang, the operation director of Douyin e-commerce service provider. He said that in the first half of 2021, whenever he found a favorite product on Douyin, he would always compare prices on Taobao or other platforms. However, since the second half of the year, this habit has been changed by Douyin, which focuses on interest in e-commerce.
Douyin reshapes the consumption link through content, connects users with a better life, and at the same time builds a triangle closed loop between platforms, users and brands. If a brand wants to embrace Douyin e-commerce, it needs a good product, a content team, a refined operating mechanism and a good service provider. On this basis, the brand needs to pay attention to content management, optimize product supply, and strengthen the construction of consumption fields in order to seize growth in the new business market.
Private Board
The Private Board is a repertoire of the Golden Crown Club . On the occasion of the 10th anniversary of the Golden Crown, we invited Joy, the internationally renowned private board president. Through more than three hours of interaction, she revolved around the successful definition of "physical health" in the Laogao e-commerce circle, allowing her brothers to pass various tests and better understand their own physical condition. At the same time, it can also create more communication opportunities for brothers.
On the basis of successful career, the bosses who have been deeply involved in e-commerce for many years will have some problems of overwork. Joy combines the various physical data of his brothers and breaks the barriers between the new brothers through interesting interactive competition games such as holding breath, standing forward, and pobby jumping, and gaining precious friendships in laughter and joy.
At the same time, everyone also voted for several questions to be analyzed and explained by Teacher Joy.
Teacher Joy gave a solution idea and gave an example of the issue, how to balance work and life, extending from the problem, you can get the idea of solving the problem, such as whether there are people around you who do very well, or what are the standards for balance, and so on.
In fact, it is to constantly find the root of the problem, understand the points of the problem entanglement, and constantly try to break through it, and solve the problem at the most fundamental level.
Dinner time
This is the summary of the two-day sharing, but it is worth mentioning that during the first day of dinner, the Golden Crown Club awarded some members the medals for honorary members for three, five and eight years respectively, and 6 members won the permanent honorary members.
During this period, many members revealed the stories between them and the Golden Crown Club over the years, with applause, laughter, and sobbing sounds in their ears.
But the time of gathering is always short. In the process of competing with experts, the energy obtained cannot be measured by money. Seeing the brothers returning home with a full load, it is worth it.
When the brothers are helpless and confused
Please remember that the Golden Crown Club is always by your side
Ten years ago, because
Ten years later, everything will be
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