Laogao E-commerce Study Tour 95th Station-Jiangsu Jingchuang Electric Co., Ltd.
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On April 18 and 19, the 2015 Shanghai Crown Club annual meeting perfectly ended with the high emotions and warm applause of members. In 2015, both Taobao and Tmall will have a qualitative change. The competition of skills and tactics will no longer dominate, and keywords such as improving corporate brand awareness, team management, and corporate culture construction will be deeply imprinted. The regular meeting invited the waiter in charge of Alibaba Taobao Customer, Taobao Shopping, Small Shop, Diamond Exhibition and Express Train to interpret the products, policies and responses; there were also many guests including Leisure Moment Head, Battlefield Jeep Founder, Shendou Flagship Store Head, Shanghai Gesim E-commerce Training General Manager, Lens Flagship Store Head, Shanghai Sanluyi Trading Co., Ltd. and other guests to share their store practical experience and team management experience. Early in the morning of the 18th, staff arrived at the decoration site early, striving to provide club members with a clean and comfortable meeting environment.
Many members arrived at the venue in advance and checked in in an orderly manner, leaving excited smiling faces on the sign-in wall.
Members can scan the QR code to obtain the agenda of this regular meeting and the content of the night talk.
Hengyin Image, Mika and Jiangsu Sunshine provided exquisite gifts for this regular meeting.
The venue is full and there are more than an hour before the meeting officially begins, and everyone's enthusiasm for learning is high.
The event started at 1:00 pm, and the pre-sharing practice was delivered by Lao Gao, founder of Shanghai Crown Club and Golden Crown Club. Looking back on the nearly five years that Shanghai Crown Club has gone through the ups and downs, I would like to thank my brothers and sisters for their unyielding and unyielding services in 2015. The membership service of Shanghai Crown Club will be upgraded again, aiming to build an e-commerce ecosystem and provide more comprehensive and detailed help to members in terms of law, talent, exhibitions, women's communities, store transactions, investment and financing, tourism, etc. At the same time, Lao Gao summarized the recent new changes in the e-commerce environment: consumers' Internet access methods have transitioned from opening computer web pages to now using mobile phones to opening APPs to access the Internet. The traffic that e-commerce values the most has developed from focusing traffic to the current fragmented traffic phenomenon, which is a great test for e-commerce friends. Taking into account these changes, the club specially invited guests with practical operation experience in this area to teach everyone experience and answer questions and answer questions.
The first person to share on stage was Tongtong, the head of Taobao Alliance’s wireless, who was also the person in charge of Taobao’s special sales project. Tongtong mainly gave a detailed introduction and explanation to members from several aspects such as how to guide off-site traffic through Taobao customers, promotional advantages of Taobao special sales, and seller operation methods. Five things Taobao customer sellers need to do in 2015: A: Sign up for Taobao customer and get the qualification to obtain off-site traffic. B: Through Ruyi Investment, participate in the promotion of search keywords based on CPS. C Through Shentou, submission of soft promotional content to self-media experts. D Through interactive investment, register for well-known media promotions or theme activities outside the site. E participate in centralized traffic promotion through Taobao special sale.
A few days before the April regular meeting, Alibaba just launched a wireless strategic product - Xiaoshang. The feature is that sellers can complete all store operations on the wireless side and share them to various social networking sites to attract traffic. How could Shanghai Crown Club miss such a convenient new product? Yue Shan, the head of the small shop case of Alibaba Wireless Business Department, shared in detail the first-hand information on the birth background of the small shop, the seller's operation method, and the multi-channel promotion of the small shop. According to Yuesan, this regular meeting is the first time that the shop has face-to-face zero-distance communication with sellers since its launch. This "great" is only available in the Crown Club~ Alibaba's shop's business card is currently the only number of 6 digits. With more and more merchants, the next one is 7 digits and 8 digits. Therefore, the numbers of Alibaba's shop are very valuable now, so everyone should apply quickly!
After a simple break, he had 8 years of experience in e-commerce. A group of C-store Crown sellers, Maomao, brought his practical business experience. Maomao is already an old friend of everyone. His sharing has always been loved by members and friends with his humorous style, and the content shared is also the information that most sellers want to get the most. For example, several ways to choose models for creating a hot model: The A style itself has thousands of traffic and is popular. B must be selected based on data. Real-time shopping carts and collections are very direct and effective means. The effect of passing the express train is obvious, but it is just a small amount of investment, usually 500 yuan is enough.
In e-commerce for 10 years, never brushing orders or lowering prices, how can annual sales exceed 100 million? Sun Feng, who came from his leisurely moment, shared his e-commerce experience with his members. She believes that there is never a shortage of bad goods in the market, and never fight price wars with bad products. Think about your own products carefully and polish your own products well. Maybe there is another world. What Sun Feng values is to segment the main market, provide quality, and strive to sell one cow at the price of five cows! Such persistence and domineering ultimately made Sun Feng and her team at the forefront of food sales.
After the daytime sharing course comes to an end, the next step is the meal time for members. Many of them are completed in this process to make friends, expand connections, and find resources. After the dinner, the welfare activities arranged by Crown Club - in-depth branch venue communication, providing opportunities to help members further get to know each other and learn and communicate in a small scale. The branch venue was shared by two old club members with everyone.
Branch venue 1: Zhang Wenming, founder of Battlefield Jeep and member of Golden Crown Club, is a standard post-80s generation. He founded Battlefield Jeep four years ago. With his precise vision of clothing fashion trends, control of supply chains and ultimate requirements for customer experience, Battlefield Jeep has always been the first in men's clothing, with annual sales of nearly 3 billion and more than 10,000 companies distributed. In 2 hours, Ming Ge gave a detailed explanation of how to build a distribution system, how to play with the supply chain, and his summary of his successes and failures over the years. The venue was full and the atmosphere was very warm. Branch venue 2: Partner of Shanghai Shenyi Network Technology Co., Ltd., responsible for IT and Internet marketing, mobile transactions account for more than 90% and annual sales of over 100 million yuan. It is absolutely not an exaggeration to describe Xu Huhu Brother as a wireless operation expert. At the sub-venue, Brother Hu made a detailed analysis from three aspects: changes in traffic structure, changes in user habits, and changes in operating models in 2014. How to adapt to these changes and solutions is the top priority of this sharing. The topic of being so close to the seller made the members on the scene excited. There were still many members who were still unwilling to leave until after 10 pm. Although the members communicated until midnight on the first night, the desire for knowledge made most members arrive at the venue in advance and prepare to start the next day's study. The first thing I share is the practical and management elites in the e-commerce industry, the marketing expert in the business industry, and the general manager of Shanghai Gesim e-commerce training - Feige. Based on his more than 10 years of experience in his career, Fei Ge summarized: the current e-commerce competition has passed the generation of traffic dividends, and skills are no longer the core of competition. Only making a hit product, Juhuasuan is a dead end! The current competition is about products and management. Improving the management process system and team culture, and ensuring execution are what the boss should do most! Team culture is the way a boss is a person and does things. Everything in the team is driven by culture. The boss’s well-known bottleneck is that you cannot effectively copy your abilities to the team! Fei Ge explained the "alternative" team management and talent recruitment methods to attract applause from the bosses below the audience.
The climax of the member interaction in the venue the next day occurred in the sharing of the Taobao rush buying section, Mengluo, and Ali Shanghai area, waiter Laifu. Direct trains, drilling exhibitions, Taobao purchases and other contents have always been the focus of members' attention, which is directly related to the interests of sellers. There is constant interaction on site, and members who have not received answers are scrambling to surround the waiter after class, hoping to get more first-hand information. Laifu pointed out that the overall ROI of the whole region is greater than the single-point delivery ROI; the bid for an advertising space of 1 cent can also obtain accurate traffic outside the station rather than the traffic; the quality score of the wireless terminal of the express train in 2015 years and the quality score of the express train on the PC side are separate, so there will be 2 quality scores for the same word.
Mengluo, the person in charge of Taobao Purchase, revealed that Taobao Purchase will change from 24 hours after charging in May, such as online at 22:00 pm and will last until 22:00 the next day. Currently, standard products are sold very well, non-standard products are growing rapidly, with an average output of 70,000 per pit. A domineering gameplay in addition to Taobao’s rush purchase fee: the hot product returns! The current day progress bar is 70% + sold out products, and it will be returned to continue selling; the three major indicators of Taobao rush purchase assessment: sales rate, sold out rate, and single pit output value.
The most special guest invited to this regular meeting was Mr. Jamie Lin Jiajun from Taiwan, Baodao. In 2012, he came to Shanghai to start a business and came into contact with Taobao for the first time. He successfully transferred from Taobao to WeChat business, and achieved annual sales of over 100 million in just two or three years. He focused on the difference between e-commerce and micro-business, how to operate micro-business, and his success and failure experience summary with his members. Four misunderstandings experienced in the road to micro-injury: A. Create groups based on interests by issuing red envelopes, and attracting groups B. Insensitive to topics and lack of content creation C. Direct sales of brands, you don’t know what users need D. Don’t understand the purpose, is it to make money or just spread?
After a short break, the last heavyweight sharing guest of this regular meeting was welcomed, Zhu Yongqing, the toilet brother. His company won the "Most Extreme Service Award" in Taobao's Home Furnishing and Life Industry and the "Golden Award" in Taobao's Home Furnishing Industry in 2014, and won the first place in the Taobao Tmall sales for many years, with annual sales of 300 million yuan. But the famous difference between Toilet Brother and other sellers is that he does not have a Wangwang account, and he has never hung a Wangwang once, and he does not know the backend password. This special experience gives him more time to think, learn and play. Brother Toilet focused on introducing the core content of building a team and brought a small number of his team members to the meeting site, vividly and intuitively showing the final results of his management team. The enthusiasm and positive emotions of the team members infected every member of the venue.
The two-day regular meeting came to an end in a free and warm atmosphere. Thank you for coming all the way and let us grow together and make progress together in 2015. This article comes from: http://www.shxuanming.net Reprint, please indicate the name of the Internet - so that there are no difficult online merchants in the world!
Laogao E-commerce Study Tour 95th Station-Jiangsu Jingchuang Electric Co., Ltd.
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