On April 22, the 2021 China Cross-border E-commerce Development Trends Summit, guided by the Xiamen Municipal Bureau of Commerce, hosted by the Laogao Cross-border E-commerce Club and the Xiamen Online Retail Enterprise Association, co-organized by the Fujian Digital E-Enterprise Chamber of Commerce, Xiamen Youth Entrepreneurs Association, Xiamen Youth Chamber of Commerce, Xiamen Cross-border E-commerce Association, Xiamen Science and Technology Enterprise Incubator Association, Xiamen Chuangchuang Space Industry Association, Xiamen Software Industry Investment Development Co., Ltd., Xiangyu Xiamen Cross-border E-commerce Industrial Park, Quanzhou E-commerce Association, Zhangzhou Internet Association, and Longyan E-commerce Association, and strategically cooperated by Zhongda E-commerce Park and CITIC Bank Xiamen Branch, was successfully held in Xiamen.
The theme of this summit is "Exploring the Cross-border Blue Ocean and jointly building a cross-border future". In order to present this Thousand People Summit perfectly and make the participants gain benefits, Lao Gao Cross-border E-commerce Club invited 6 persons in charge of cross-border e-commerce platforms and 7 TOP sellers from the cross-border e-commerce industry to gather together to analyze the market situation of the cross-border e-commerce blue ocean, interpret the policy direction of the platform, and help those who are preparing to layout cross-border e-commerce seize new opportunities in e-commerce, make connections and resources, and create future development together.
As a cross-border e-commerce exchange platform established in April 2019, Laogao Cross-border E-commerce Club deeply integrates the contacts, resources, courses and information of the cross-border e-commerce field and major cross-border e-commerce platforms, helping entrepreneurs explore overseas markets and pursue new heights in their careers.
The platform manager interprets policy trends
Hong Benzhu, deputy director of the Xiamen Municipal Bureau of Commerce, delivered an opening speech. He said that he would gather cross-border e-commerce platform celebrities and high-quality entrepreneurs to hold this cross-border e-commerce development trend summit. Xiamen is committed to building model cross-border talents, giving full play to the radiation power of the e-commerce circle, quickly refining overall value points from fragmented consultation, jointly promoting industrial transformation and upgrading, and striving to explore overseas markets.
Zhang Li, chairman of the Xiamen Online Retail Enterprise Association and chairman of Jianfu Chain, is also very optimistic about cross-border e-commerce. He believes that as an emerging trade format, cross-border e-commerce share in the e-commerce field has gradually expanded and has gradually become an important force in stabilizing foreign trade.
As the founder of Lao Gao's cross-border e-commerce club, Lao Gao made a business analysis of the future of cross-border e-commerce in his opening speech. He conducted a market research for one and a half years before establishing the cross-border e-commerce club and found that cross-border e-commerce is not a trend, but a trend that can last for more than 10 years.
From 2016 to 2020, China's cross-border e-commerce industry imports and exports maintained rapid growth of more than 15%, while the number of cross-border e-commerce sellers in China accounts for 40% of the global number of sellers. As domestic e-commerce growth is generally in a weak situation, cross-border e-commerce has become a new growth point, and various platforms are preparing to welcome the arrival of the era of cross-border e-commerce.
Chen Yanling, director of Amazon's global store opening major customer expansion and operation, shared the theme of "Starting the top cross-border road, winning in the future, starting from Amazon's global store opening". She said that Chinese sellers are gradually deploying cross-border e-commerce, the scale of sellers in the Yangtze River Delta has the fastest growth, the scale of sellers in the Pearl River Delta is not inferior, sellers in North China and Central China are constantly rising, and sellers in Haixi Economic Zone are becoming more and more active.
An epidemic in 2020 has indeed affected the global economy, but it has also promoted the development of cross-border e-commerce. Lin Wenkui, general manager of eBay Greater China, shared "Standing on the New Horizon: Cross-border Going Overseas" at the summit. He said that the epidemic has indeed changed the shopping behavior of overseas consumers, and the cross-border transformation of Chinese companies mainly depends on three aspects: channels, products, and brands.
Coincidentally, Gao Jie, director of Alibaba Group and general manager of Alibaba International Station Fujian-Shantou District, also agreed that this is the best era. During the keynote speech session, Gao Jie shared the cross-border revolutionary opportunities brought by the epidemic. He said that in the future era of globalization, e-commerce companies must have two capabilities, one is the ability to upgrade dimensions and the other is the ability to reduce dimensions. The ability to upgrade dimensions can distinguish enterprises from peers, and at the same time, it can achieve refined penetration of major global markets. The ability to reduce dimensions can allow enterprises to go to unfamiliar cities to set up branches to expand the market, establish R&D bases, etc.
In 2020, the performance of many cross-border e-commerce companies has not only not declined, but has doubled. Yan Xuedong, director of business development operations at AliExpress, also believes that opportunities have become more common under the epidemic. He also interpreted AliExpress's logistics in his sharing, and divided the products into four major types: fast, standard, simple, and economic, and solved them by direct mail.
As one of the platforms that also attaches importance to overseas markets, Southeast Asia's foreign trade expert Lu Yu, the head of business development in East China, focused on analyzing the opportunities in the Southeast Asian market at the summit. The epidemic has driven the development of the Southeast Asian e-commerce market, with 70% of the population online. In 2020, the number of new users in Southeast Asia's Internet reached 40 million, and the total number of users has exceeded 400 million.
At the summit, Wang Tingting, head of public affairs development in Wish China, also shared the theme. She interpreted Wish overseas market and users. She said that Wish users are distributed in the United States, Canada, Europe, South America, Australia and other countries, with 60% of women, 40% of men, and 60% of young users under the age of 30.
Top sellers advise cross-border e-commerce practices
For sellers who want to plan for cross-border e-commerce, after understanding the market situation of cross-border e-commerce and the policies of cross-border e-commerce platforms, the cross-border e-commerce business has not really started. The business needs to be implemented in specific choices, which platform to choose, which overseas market to choose, the logic and skills of the store construction and operation, how to build a team, how to choose products, etc.
Therefore, this China Cross-border E-commerce Development Trend Thousand People Summit specially invited 7 TOP sellers from the cross-border e-commerce industry to show their experience over the past years, give some ideas to the e-commerce people attending the conference, and answer questions and answer questions for everyone.
The first one to share is Chen Xiaobin, the founding member of Laogao Cross-border E-commerce Club and general manager of Xiamen Ershengshan Trading Co., Ltd., who interprets Amazon's new rules in 2021 and the differences between this year and last year's rules and gameplay of the platform.
The second person to share is Chen Jianqing, CEO of Xiamen Haijiyi E-Commerce Co., Ltd., who is the top seller of Shopee shoes and clothing. During the sharing session, he talked about the reasons for choosing the Southeast Asian market and Shopee, the logic and ideas of Shopee operation, and focused on explaining the thinking of domestic e-commerce to transform into cross-border e-commerce, which benefited the e-commerce people attending the conference.
The third person to share is Xie Heming, founding member of Laogao Cross-border E-commerce Club and CEO of Hangzhou Quanzan E-commerce Co., Ltd., who is the leading seller of Amazon home furnishing category. From 2015 to this year, he has accumulated a lot of experience in building and managing cross-border e-commerce teams in the six years he has done cross-border e-commerce. At the summit, Xie Heming shared the methods of building basic teams, performance and salary settings of cross-border teams, etc., which can be said to be full of practical information.
The fourth person to share is Ye Chuanwang, founding member of Laogao Cross-border E-commerce Club. He is the leading seller of Amazon's outdoor and home products. He shares the methods and key points of Amaon's store's analysis through data product selection. These contents are very important for sellers who have just entered the market or are preparing to deploy cross-border e-commerce, because product selection is the key to cross-border e-commerce. If the product selection is not good, it will directly affect the company's performance and survival.
The fifth person shared is the founder of Lao Gao's cross-border e-commerce club. Lao Gao shared his ten-year life experience and thoughts about starting an e-commerce business. He said that the most important thing for a boss is to save his time and spend time in places that are more valuable and can create value. Never let his time become cheap. In Lao Gao's view, there is no red ocean in this world. If there is a red ocean, it must be because people's thinking has been solidified. Therefore, he gave e-commerce boss three advice. First, we must attach great importance to talents, second, we must pay attention to strategies, and third, we must pay attention to virtual things, such as spiritual, cultural, concepts and beliefs.
Talk about cross-border e-commerce in the night
The summit will be held until the evening, and there will be two night talks. There are two venues for Night Chat, each venue has a different theme. The first venue is the "Cross-border Newbie Good News Salon", and the second venue is the "Cross-border sellers from 1 to 100", and participants can choose according to their needs.
In addition to the four guests, Chen Xiaobin, Chen Jianqing, Xie Heming and Ye Chuanwang, Laogao Cross-border E-commerce Club also invited Chen Weiwen, general manager of footwear Xiamen Weisden Import and Export Co., Ltd., founding member of Laogao Cross-border E-commerce Club, Lai Shuixiu, the leading seller of Amazon furniture category, founder of Hangzhou Hangchuang Technology Co., Ltd., founder of Qingwa Cross-border Brand Incubation, and founder of brand incubation team of over 100 million US dollars, Shaoping, to participate in the night talks.
The guests chatted with the e-commerce people attending the conference very late, from how to judge whether a company is suitable for cross-border, to the selection of market, platform, product and team, priority, to the creation of flexible supply chains, and the impact of the F****** system on cross-border e-commerce, so that every e-commerce person present is worthwhile.
Customs data shows that China's total cross-border e-commerce imports and exports in 2020 were 1.69 trillion yuan, an increase of 31.1%. It can be seen that the popularity of my country's cross-border e-commerce industry market in 2020. As Lao Gao judged, cross-border e-commerce is a growing and big track that can be used for more than 10 years.
In order to help enterprises to access global currency, Laogao Cross-border E-commerce Club has gathered leading players and industry experts in the main categories of cross-border e-commerce. With in-depth cooperation with mainstream cross-border e-commerce platforms such as Amazon, AliExpress, eBay, Shopee, Lazada, Wish, Alibaba International Station, etc., it provides members with comprehensive connections, information, information, cooperation and resources, effectively avoid cross-border operation risks, pave the way for enterprises to go across borders, and accelerate their sales in overseas.
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