Laogao E-commerce Study Tour Stop 77—Wuhan Ouliman Clothing Co., Ltd.

　　Brotherly love gathers in Wuhan to share, communicate and grow together

　　On November 21, 2019, the 77th stop of Laogao's e-commerce study tour, we came to: Wuhan Ouliman Clothing Co., Ltd. The brothers met, got to know each other, and learned from each other, gained through sharing, and grew through learning.

　　A bowl of hot dry noodles and a glass of egg white wine opened the curtain of the day's event. The friends stayed in the same hotel, and they were too early to eat and chat. Before the event officially began, the friends had already started to share and learn from each other.

　　After a while, my friends came to our host's company early: Wuhan Ouliman Clothing Co., Ltd. Our host also warmly welcomed every friend who came to learn and communicate.

　　The theme we share this time is about the specific operation methods of non-standard women's clothing. Mr. Fu's sharing is detailed, direct and easy to understand. Friends listen and record while studying, and the full of practical information is here.

　　Mr. Fu has his own opinions on non-standard women's clothing, and he also shared and discussed it with everyone. Mr. Fu also clearly listed 5 important points and shared them with everyone.

　　Regarding market size, what are the factors that affect market size? Mr. Fu answered the questions for his friends one by one, and told him how he dealt with problems from different periods from scratch. Finally, he summarized one word: Stable!

　　What buyers care about most is quality, style, and price. However, as a seller, it is more troublesome to pricing. It is very important to control prices. Mr. Fu has sorted out the operational ideas about pricing for his friends.

　　Whether women's clothing is good or not depends on the return rate. Mr. Fu also said: Returning is already the norm, but how to reduce the return rate and how to prepare the stock when preparing the stock?

　　Regarding returns, Mr. Fu’s idea is: If a customer comes to return the goods, we can recommend other styles in the store to customers. There are many styles, and there is always one that suits him. As long as he can change the goods, it will not be too much of a loss.

　　On the other hand, regarding stocking: When preparing for stocking at large events every year, the general public will basically only prepare 7-layer goods. In this way, there is not a lot of inventory every year. Even if there are returns, it can be processed through regular channels. On the one hand, this reduces the return rate and on the other hand, it can reduce inventory.

　　Let’s talk about market size, pricing, and return rate. Let’s talk about maintaining customers.

　　This is a very important thing for maintaining customers. The higher the average customer price, the better the old customers, because they are the foundation. If you want to maintain old customers well, you must have the same frequency with them. The so-called co-frequency payment always gives us examples: consumption concepts, aesthetic concepts, chat, lifestyle, and common hobbies, starting from these points.

　　At the same time, Mr. Fu also stated that once it is not maintained properly, the customer will be unceremoniously invested in the arms of other merchants. No matter how much they do, it will be useless. At the same time, the offline maintenance must be carried out so that the maintenance can be better

　　After saying so much, we are now back to the fundamentals: about product development, vision, customer service reception

　　Product development is the core, and whether it is professional enough depends on whether the result is replication or fission. This is very important

　　The conversion rate of women's clothing with high customer unit price is very critical, so customer service also plays an important role

　　For vision, everyone has their own preferences, but vision is the direction where everyone is competing and improving, and it is also a direct reflection of the basic examples of the store.

　　After Mr. Fu's sharing, Mr. Fu also shared data for everyone. Through the data, we can see that under Mr. Fu's management, the increase this year is several times that of last year. It is true that as long as there is a clear management and direction, success belongs to us.

　　After the morning sharing, the friends had lunch together. All the time was our study time. We spent nearly 2 hours of a meal. The discussion was very intense, and we shared a lot and learned a lot. We are really a group of friends who love learning. Only in this way can we continue to grow and achieve success.

　　After lunch, after a simple rest, we started the afternoon activity. We were inevitably sleepy just after lunch, but my friends didn’t want to waste time. So let me play small games, exercise my body, get some energy, drive away my sleepiness and continue to study.

　　The afternoon activities were mainly sharing and discussion. After the game, we shared with our friends. Mr. Long shared about team management for our friends.

　　Mr. Long shared a clear view. What are team management and management? 1. Manage people's hearts 2. Manage work

　　Starting from these two points to do a good job in management, and talking, writing and sharing, this is already a habit of our members' communication. For Mr. Long's sharing is really every word. My friends sincerely thank Mr. Long for solving their problems.

　　After Mr. Long shared, Mr. Kang and Mr. He shared their experiences and operational processes on new media. The 5G era is coming soon. New media is already a trend. We must do a good job in new media to obtain more traffic, improve monetization and conversion rates. So how to do it? Mr. Kang and Mr. He explained the specific operation methods and pitfalls to avoid for everyone, and pointed out a smooth road for the future new media path. The friends thanked the two friends for their sharing.

　　After sharing, we will discuss today: how to operate Douyin and Kuaishou videos

　　Our friends discussed this issue and divided it into three groups for discussion.

　　After the discussion, the friends recommended the team leader of their group to report and summarize the discussion. They can complement each other and make progress together. Mr. Fu also made a summary of the discussion at the end to summarize the results of today's discussion for the friends, and Mr. Fu also summarized the activities of today's day. While thanking the friends for coming, he also thanked the friends for sharing and learning and growing together. This is very important. Friends are welcome to come to Wuhan for their exchanges.

　　5G is coming soon. I hope that friends can do a good job in new media, so as to add wings to the road of e-commerce, fly higher and farther.

　　At the same time, we also thank every friend for his support to our Laogao E-commerce Club. We will do our best to let every friend gain the knowledge they want to gain here. Thank you for your support, thank you!