From October 20 to 21, the 46th regular meeting of Laogao E-commerce Club was successfully held at the Sheraton Hotel in Yuehai, Guangzhou. According to custom, the second day of the regular meeting was a very popular study tour. We came to Lexian Orchard for this study tour.
The host, Mr. Peng, prepared various imported fruits early in the morning to welcome everyone.
Mr. Peng led everyone to visit the company. Taobao e-commerce store for 6 years, positioned in the mid-to-high-end imported fruit industry, focusing on industry differentiated fruits, taking advantage of the company's 15 years of import and export trade experience and supply chain advantages, focusing on customer stickiness and repurchase, providing quality and service, using Taobao live broadcast to accurately display products and store services, quickly accumulating active fans, and the later goal is to use the company's self-operated offline fruit stores and fresh food supermarkets around Guangzhou to accumulate high-quality customers through offline stores, and combine online and offline to make community micro-businesses and special Taobao stores.
After the visit, Mr. Peng exchanged his entrepreneurial experience with everyone and told the story of his journey in the fresh food industry. I also exchanged with you the pitfalls, problems encountered in doing fresh food live broadcasts, and some good opinions and suggestions, and provided them to everyone, which is very sincere. Share and communicate. Everyone discussed more practical and implementation issues.
Before we knew it, it was lunch time, and the host carefully prepared lunch for everyone, and then everyone rushed back to the conference room for communication. How to play Douyin at this stage and how to attract fans? What are the specific operations of enterprise Douyin certification? What are the connections between Taobao’s operations and Douyin? How to attract fans? How to maintain fans? How to monetize fans... This series of problems is a very headache for current Taobao people. At the beginning of the afternoon event, Jiebei flagship store ~ Qiqi partners, shared it for an hour for everyone, purely practical information. (Attached the notes taken by members)
When fighting with a master, you learn one move. When fighting with ten masters, you learn more than ten moves, and even fission-like development brainstorming has begun - team training and management implementation. After the young lady shared, everyone was divided into two groups and expanded in turn.
Learn from each other, learn from ideas together, and propose more reference points for team building and building. The discussion for an hour was a bit short. Once the conversation was opened, everyone couldn't stop thinking brain map. The discussion summary was summarized on site for your reference.
If you have studies, you will have a summary. Let’s see what you say about today’s study tour (with additional information).
With everyone’s smiling faces, today’s study tour summary is just one word: cool.
EN
CN
