The regular meeting of Laogao Crown Club in October 2014 came to a successful conclusion. In two days and 48 hours, more than 300 sellers from all over the country gathered together, and shared them from Alibaba Wireless Customer Management, Alibaba Mama Big Customer Department waiter, Jinxilu Home Textile founder, LEELAN founder, Yifengshang brand leader, Shendou Maternal and Baby founder, etc. Thoughts and crowns are always there. You have not joined the club and you will never know what kind of circle the club is!
Highlights of October regular meeting:
The highlights of Lao Gao’s speech at this regular meeting:
Thank you to all members for still being able to come to the club’s regular meeting more than 10 days before Double Eleven, and the seller is signing in in an orderly manner.
In a corner of the venue, there were more than 300 sellers present, and the venue was full of seats.
The event officially began, and Lao Gao, founder of Lao Gao Crown Club, delivered a speech to the event:
The saying used to be that pigs can fly at the wind vent, but now it is gone forever, and countless pigs are blocked there at the wind vent. Or maybe the wind is gone, what should the pig do? Do you want to fly by yourself or find a new trend? In such a general environment, participating clubs can hear the voices of the platform, exchange experiences with sellers around you, establish relationships and cooperation, laying a solid foundation for the development from "shop" to "enterprise" in the following years.
Today, as the proportion of wireless traffic across the entire network is rising, wireless membership management cannot be left behind. Weitong from Alibaba Wireless Member Relations Management shares with you "2014-Wireless CRM".
Alibaba’s basis for wireless member operation and management is the store membership card, which is also the most important customer relationship management tool for Taobao Mobile in 2014. It not only serves as a fixed traffic entrance for the wireless terminal and a dedicated activity area for members, but also increases member stickiness, improves brand attention and repurchase rate. A detailed introduction to the next membership card, wireless general member operation strategy, etc.
Wireless gameplay is changing, and membership management is changing. So how has Alibaba Mom changed recently? Next is Lai Fu, a waiter from Alibaba's major customer department, shared with you "Wireless Express" and "Diamond Exhibition DMP". The sharing was conveyed with a heavy message at the beginning, and the location of the wireless express train would become 3 10 1 10 1… (iOS/Android)/1 20 2 20 2… (iPad). For details, please contact us to request relevant videos.
The gameplay of DMP on Diamond Exhibition is ever-changing, and it cannot be fully explained due to the length of the article. But it can be reminded that you should not just regard DMP as a marketing tool. It can use it to complete the analysis of brand data, crowd data, and store data across the entire network, with the dimensions and accuracy far higher than any existing tool. If you have not activated the membership, you can contact the club Wangwang to submit an application, but it should be noted that it needs to be used every month, otherwise there will be obstacles to the secondary activation.
With a TOP home textile brand that starts a business of one or two million in 2012, achieves a monthly sales of tens of millions in 2012, and completes a sales of 150 million in 2013, what does Jin Xilu Lao Jin have to understand e-commerce at present? This article shares "Value, Dream" and answers to the six most of the questions that everyone is most concerned about, such as how to play today, product/brand/operation balance, double 11, operational natural traffic, diversification and cost control.
This year's e-commerce resistance not only comes from large offline brands, but also makes people feel headache by brushing orders, violent low prices, etc. Don’t follow the trend, “To make ROI higher than order brushing” is not only a slogan, but also a well-known role in operation, management and planning. Overcome a single traditional e-commerce position that serves multiple positions in product, operation, and planning, and develop into a modern e-commerce enterprise with diversified management, functional responsibility system, and precise division of labor, so as to achieve objective view of the market and rationally put into operation.
During breaks, interactions between members and friends, guests and waiters.
Next is the club's characteristic link - the guest forum. Lao Gao, the big seller in the club, and the waiter of Taobao marketing department participated in the interaction and answered the nine most representative questions in the current e-commerce operation.
As the most anticipated interactive session of night talks, in order to allow everyone to better absorb knowledge, the club has prepared three venues for everyone. In addition to the mysterious waiter discussing sensitive topics that are inconvenient to public, Mr. Xia of Fengyue Sports shared: the hot offensive and defensive battle, Lao Gao shared the SNS layout, thinking, and practical information worth millions within the club for the first time.
Because the content is very valuable, photography is prohibited. There are several mobile phones to take on the scene, so you can feel it.
In addition to the night talk organized by the club, everyone also organizes their own night talks. When entering the club, you must have an open mind, so that you can make more friends and connections, which is a very valuable asset for e-commerce.
How can LEELAN, which has no resources and no brands, achieve a 10-fold growth of millions in 2012 to 10 times in 2013? Feng Jiahu, founder of LEELAN brand, shared with you "Those Years, Days of Happy Playing with Celebrities on Weibo."
Before playing with Weibo promotion, the product must have outstanding features. LEELAN has also tried plagiarism and imitation in non-standard products offline, and has hit a lot of walls. Learn from the pain, plagiarism has no future. You must create your own new products and concepts so that consumers can easily remember that the snake venom V-shaped facial mask was born. I couldn’t afford the marketing costs in Taobao. I looked outside and the most suitable one was Weibo at that time. Details and numbers are inconvenient to be disclosed, please contact our friends to watch through video.
Popular products are a topic that everyone talks about, but what kind of industry is more likely to produce popular products? What kind of products are more likely to be popular? Xia Kejun, the head of Yifengshang brand, shared with you "From the Hot Products to the Brand".
What kind of product should you choose to enter the market and make it easy to explode? After choosing the category, how can we truly achieve an Internet brand? Yifengshang spent two years building its own complete supply chain from source to marketing. Price wars are affordable, but the choice is in your own hands. For price wars and hot products, concentrate all resources and strength to defeat competitors' confidence in the shortest time. It is better to have short pain than long pain. Instead of losing money, it is better to let the other party understand earlier. Annual sales of one million bottles is not the end point, and Yifengshang still chooses to accumulate customer data on a larger scale instead of increasing prices and monetizing them, laying a solid foundation for Internet brands.
9 years of entrepreneurship, from physical to online. It has completed a breakthrough in sales from 0 to 80 million in three years, creating a miracle of the original maternal and infant brand. How does Shendou understand products and marketing? Lao Xiao, the head of Shendou Maternal and Child, shared with everyone "From Products to Marketing".
Since its inception, Shendou has been based on products. Each step is based on better meeting customers. Through research on the average monthly consumption level, number of transactions, age, VIP level, reputation level and other data of competitors, it has innovative products in a targeted manner. Based on the product "1", then write "0" after "1" through marketing. And answer many friends’ confusion about marketing.
The two-day event ended with everyone's reluctance. The regular meeting provided members with a lot of important information, changes, directions and inspiration for market, products, marketing, and promotion. The study and exchange have not ended. The club’s regular meeting on December 19 and 20 is already planning and preparing for everyone’s next reunion!
Every regular meeting, the club’s most gratifying thing is the club’s most. I hope that everyone will come back with a full load every time. It is also very important to go back and practice. Come on!
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