In a busy season like July, the 7th anniversary regular meeting of Laogao Crown Club has been held for a long time. This is the last meeting held in the name of Laogao Crown Club. In order to accommodate more e-commerce members, we will change our name to "Laogao E-commerce Club". This is the decision made by Lao Gao after many thoughts. The e-commerce environment is constantly changing, and we also need to change continuously. Such changes are just for one mission: to help e-commerce succeed.
Sign in
On the morning of the 27th, the friends made all the preparations, prepared all the materials, and waited for the members to come and sign and take pictures on the signature wall.
At 13:30, the meeting officially started. After Lao Gao’s wonderful speech, other guests also brought wonderful sharing!
Big Guest Chapter
【Ali Xiaoer Ling Ao】
Thoughts behind the content
Why is Mr. Hema so popular?
Why is the unmanned supermarket popular in the Creation Festival?
It’s not that our model has changed, but that the services behind it have been upgraded, such as Taobao’s Jisuda, Cloud Shelves, etc. Because brand homogeneity and competition are becoming increasingly fierce.
[JD Merchant Business Improvement Department Cheng Yu]
How to quickly provide brand dominance?
APP first focus: large layout, comprehensive display of brand information, good location, user page browsing focus
Wireless: Wireless: Wireless is based on the Jingzhuntong platform and in-depth cooperation with high-quality media resources to provide merchants with accurate marketing products with real-time bidding services. At the same time, use Jingzhuntong DMP and media crowd labels to achieve direct contact with core users and potential users.
Today's headlines: The highest product of off-site media advertising RIO. The bidding environment is not very fierce at present.
[Handu Yishe, Mr. Jia]
Amoeba operation is a highly unified business model of responsibility, power and interests: Han Duyishe divides the company into several Amoeba-groups, selects Bama-team leaders from each Amoeba. Each Bama has the rights to organize, personnel, finance and operation. At the same time, it must implement the responsibilities of strategy, tactics and combat under the guidance of the company's policies and goals. Finally, the unit time is used as the assessment to evaluate each Amoeba's dedication to the company's development and obtains relatively fair distribution benefits.
【Madger founder Zhou Jun】
How to create sales-oriented customer service?
Four elements: Cultivate the confidence, professionalism, enthusiasm and daring to ask for it in a customer service team!
Confidence: Believe in yourself, believe in the company, believe in the product;
Professional: Understand product knowledge and Taobao rules;
Passion: Make service to the customer's psychology;
Dare to ask customers to place an order.
[Zhang Yuxiang, Chairman of Antarctic People]
When doing e-commerce, do you need to know whether to change or not?
What is changed?
1. Becoming something is a rule, that is, it is impossible to brush orders, and things that are weighted and downgraded are unchanged.
2. Search rankings, advertisements, activities, strategies (Taobao experts, love shopping, etc.), if you see all the traffic clearly, there are only 6 parties. You have to choose the correct traffic path based on your product.
What is the point of being unchanged?
Products, cost-effectiveness, and service will never become. You should make this party to the extreme. No matter how your rules change, products are the kingly way, and service is the kingly way. Everyone must see how to correctly grasp change and unchange.
【AMZ Chen Dayin】
If you want to do e-commerce abroad, the few advertisements you must do are Facebook, line, and Google, which account for more than 90% of the traffic. It is reported that Mr. Chen's company still has more than 100 soft-writing writers, and most of the cross-border traffic in Southeast Asia is promoted in the form of soft-writing. He has shared too much practical information today, and I have to digest it myself. I didn’t come to listen to this regular meeting today. It’s no exaggeration to say that I really missed hundreds of millions!
【Professor Zhou of Shanghai Jiaotong University】
Today, Professor Zhou Hongming shared his decades of experience in management from multiple angles such as data management, talent management, brand management, happiness management, and self-management. He believes that in management, you can find many problems and many business opportunities.
[Li Chunwang, a beautiful farmer in the Western Regions]
Mr. Li, the boss of the Western Regions Meihong, shared his entrepreneurial history: RMB 5,000! It is all the entrepreneurial funds of the science and engineering man, and he also serves as CEO, CFO, CTO...
One person is responsible for design, promotion, operation, pre-sales, packaging, and after-sales
In the early stage of the store, there were only a few products in the store, and only one of the best selling Hetian jade dates
I did a pre-sale event and the sales volume was very good, but there was no stock after the pre-sale! If the delivery is not possible on time, the store must be closed
In order to get in, I went to the market to wait for the supply on heavy snow, and waited for 12 hours. The military coat was completely useless and almost frozen;
In order to get the goods, I traveled almost all over Xinjiang, and all kinds of thrilling things were enough to film N movies "Lost in the Road"
In order to get in, I went to another place to restock the goods and was almost arrested by the police...
Mr. Li’s experiences are no less than any entrepreneurial blockbuster if they are arranged into a film.
【Pinduoduo Linggong】
Pinduoduo can be said to be the pioneer of social e-commerce. Before sharing, Ling Gong told a short story: An emperor's daughter unfortunately fell into the water and was rescued by a farmer. The emperor asked the farmer what he wanted to repay his grace for saving his daughter. The farmer pointed to a chess board next to it and said to the emperor: You put a grain of rice in the first grid, 2 grains in the second grid, 4 grains in the third grid, 8 grains in the fourth grid, and so on. The number of grains of rice in each grid is twice that of the previous grid. Just put all the 64 grids in this way, I just want so many rice grains. After hearing this, the emperor felt that the farmer's request was easy to satisfy, so he agreed with a smile.
2's power 64 reduced by 1
184.4 billion
The fission of social networks is like these rice grains, and the numbers are beyond imagination!
【壹飛共创飞哥】
If you have seen too many successful experiences in e-commerce, then isn’t the failed experience important? No, in the e-commerce industry, the experience of failure is the most worthy of reference and learning than the experience of success. In your own operations, you must see the essence of the problem through failure, summarize the problem, and avoid falling into such a pit next time.
[Wen Haiwei, a large enterprise group]
Future competition must start from personalized needs, not from the perspective of production. What is enviable in the Internet industry is that it is very popular with capital, while the physical industry rarely favors capital.
Night talk
I have to mention the special links of each regular meeting. Every 2-day and 2-night offline gathering, we will have a themed night talk and a free night talk. There are three venues for the theme night talk on the evening of the 27th. The sharing talks about the opening and SNS community marketing implementation, what is the purpose of the direct train, and the compulsory courses for high-performance e-commerce people. There are three guests and three venues. Each member can learn different skills according to their store needs.
The difference between the free night talk session on the evening of the 28th is that members used to express their own thinking and chat with members. This free night talk was hosted by two friends from our organizers. Through sharing, it further promotes communication between members and members to achieve the popularity of the platform's value. With thousands of words, you can’t express every link in place. Just take a picture.
Conclusion
We are exhausted and do not know how hot it is, but we cherish the long summer. No matter how reluctant we are, the July regular meeting has come to an end with the last writing of this article. See you next regular meeting!
Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !
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