Accompanied by the warm wind in late autumn, Laogao's e-commerce study tour reached its fifteenth stop, Hangzhou Yikou Water Purification Flagship Store & Dream Maker Flagship Store.
Hangzhou Qiaomai E-Commerce Co., Ltd. was founded in 2012. It originated from the group company Hangzhou Zhongkun’s offline home appliance sales resources for more than 20 years. It opened stores such as Galanz, Qinyuan, Joyoung, and Pioneer online. On 2012, Galanz microwave ovens sold 30,000 units, creating a miracle merchant with 20 million Tmall Double Eleven. In the second half of 2015, the transition from B2C to O2O was established, and the vision of becoming a platform was established, and the mission of becoming a health guardian of human beings was determined. Based on this mission, the products currently selected are all related to air, water, food containers and environmental protection. I hope to bring some small contributions to this society during the operation of the company!
At 5:30 pm on the 26th, the study tour dinner officially began. Members from all over the country gathered together for dinner. The dinner lasted for about an hour, and everyone talked and laughed, and had a small game interaction together, which was very lively. The partner who failed the game was punished and found a opposite sex to have a drink of wine on the spot. There were applause and orgasms.
At the dining table, everyone interacted together, and the scene became lively. The next part was the in-depth self-introduction session of members. Each partner took turns introducing their own names, regions, stores, categories, and personal e-commerce advantages. They all shared with everyone about how to break through the sales bottleneck during Double Eleven and what methods and measures were taken. Everyone learns from each other and breaks through the sales bottleneck of Double Eleven.
The last partner who spoke was Mr. Mo, the assistant of Yikou Water Cleansing Flagship Store, called "Sister Xia". At the beginning, he introduced himself and performed a program to everyone, introducing the names, regions and categories of everyone present. Everyone recorded it carefully when introducing themselves. As the host, they were also very attentive. They welcomed everyone to discuss the Double Eleven together and create miracles together.
After everyone gave an in-depth self-introduction, everyone found their own group members according to the previous group. Each group selected a group leader, and the group members knew each other, connected the names of the group members together, composed a story, and told by the team leader. The partners of one group formed a hidden poem, the partners of the second group formed a story of a billionaire, and the partners of the third group formed a science fiction story.
Everyone’s story is full of imagination, which makes everyone laugh. Of course, such a story is also a good way to promote mutual understanding among group members, and everyone remembers each other’s names at once. After a short story, everyone started the next interaction "playing monsters", playing monsters in groups, such as 7 people, 6 feet on the ground, two hands on the ground, 8 people, 7 feet on the ground, and two hands on the ground, requiring everyone to be connected. The most creative monster adds 10 points. This also represents the official beginning of the group competition mode for our study tour.
The "monsters" in each group are creative, but after intense selection, the winning Best Creativity Award was the partners of the three groups, and finally added ten.
The last game in the evening was "You draw, I guess". Each group selected a partner and gestured according to the words provided by the staff. No sound could be made. According to the number of people who only made it to each group, each group added 10.7.5 points respectively. The performing partners used all their strength to perform to the fullest. The winner was the partners of the 3 groups. The failure is the partners of the two groups. Of course, the friends of the two groups also have to accept punishment, that is, use their butts to write one of the words of their names, so that everyone can guess and know until they come out. This game is full of funny points, and the companion who writes on the butt is full of drama. Let everyone end the dinner in amidst laughter and joy.
On the 27th, early in the morning, Sister Mo, Sister Xia and other company partners carefully arranged the venue to prepare everything for everyone. The members were also very on time. Before the sign-in time was reached, the members had arrived at the event site one after another.
First of all, the host, Sister Mo and Sister Xia, led everyone to visit the offline flagship store and introduced the fresh air system to purify formaldehyde, purify air, and reduce PM2.5. Everyone is very interested in sales models and products. I also introduced the water purification system that is beneficial to the human body and the garbage disposal system. During the tour, the members gave all kinds of questions, and the host also gave detailed answers to everyone.
After the morning visit, it was the sharing session. First, the host Xia Jie introduced the company's current organizational structure and corporate culture to you. Next, Sister Mo shared with you what it takes to distort to be a business, including thinking choices, financial statements, team building, organizational structure simplification, warehouse management inventory structure, test platform brand, private brands, etc., and shared in detail with you. The partners on the scene listened with relish, took notes from time to time, and picked up their mobile phones to take photos. At the end of the sharing, Sister Mo and Sister Xia also said that Qiao Mai also welcomes everyone to visit at any time and is very welcome.
The morning's sharing was full of hard-earned information. Sister Mo gave everyone her own hard-earned information and shared the hard-earned information she learned from Lao Gao without reservation with her friends on site. Many of the questions you originally had were shared with you one by one. I’m teaching people how to fish, thank Sister Mo for sharing. After sharing, everyone asked questions about the previous visits and morning sharing, and Sister Mo answered them one by one.
Before we knew it, the morning activity was coming to an end. Everyone had lunch together and had a short rest. The afternoon activity was also ready to begin. Before we started, we made a small game of playing drums and passing flowers. There were two quotas. The friends who were caught had quotas to share on stage. I would like to share with you a well-known "pit" I encountered since I started e-commerce. The friends on the scene listened very seriously. Although it was a story that happened before, it was equivalent to reminding everyone.
The theme discussion session in the afternoon officially began. The theme of this discussion was "How to break through the sales bottleneck during Double Eleven." The partners on the scene were divided into three groups to discuss them. The leaders of each group actively coordinated the group members to speak and explore the useful information. The group secretary also recorded carefully and integrated the useful information discussed by the group. The friends on the scene shared passionately.
After an hour and a half discussion, the sharing session officially began, and each group selected a spokesperson to share in turn. First of all, I would like to share with you the spokesperson of the second group. During the sharing process, each group member integrated the sales bottlenecks during the Double Eleven period. I introduced them one by one. I hope it will be helpful to everyone and be prepared to break through the sales bottlenecks of Double Eleven. The second one is sharing the three groups of partners, and they analyzed the problem from many aspects such as operation, product positioning, and user experience. The last one shared is a group of partners, who conducted a detailed analysis from the aspects of product, personnel preparation, promotion, and operation. The partners on the scene were also very satisfied with the sharing of the three partners. There was constant applause and full of practical information.
After an afternoon of discussion and sharing, our topic has answers to breaking through the sales bottleneck during Double Eleven. However, each member partner is in a different environment and encounters different problems. It is impossible to help all partners solve the problem immediately. We still need to slowly combine it with reality to practice. Finally, everyone took a photo together and remember this day full of practical information.
Thank you to the hosts, Sister Mo and Sister Xia for their warm hospitality, and also thank you for your active participation. Let us remember this day and night of harvest together and Hangzhou. This beautiful city.
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