For Tmall Taobao operation, event planning is a very important thing. For example, there are many types of products sold in Tmall Mall, including clothing and furniture. In order to promote your own store, you can do some event promotion. So before this, you need to do event planning. How should you do event planning for furniture and other products? Here we will use a case to explain it to you.

#Laogao E-commerce Newsletter# [E-commerce Morning News on July 4] 1. Belgian Prime Minister Michel met with Jack Ma in Brussels; 2. News said that Miya submitted its statements on the Hong Kong Stock Exchange this month and will be listed in Hong Kong before the end of the year; 3. NetEase Koala launched the Macau Regional Pavilion; 4. Ant Financial spent nearly US$100 million to invest in Snowball; 5. Frozen Products Online completed the 120 million Series B financing led by Innovation Works...

#Laogao E-commerce Newsletter# [E-commerce Evening News on July 3] 1. It is said that Alibaba has delayed the issuance of CDR and responded that its attitude towards CDR remains unchanged; 2. Vipshop has made a clothing matching platform cup and it must know it; 3. SF Express has launched the "flash delivery" business and has multiple instant delivery brands; 4. Brandz Global Brand Value Report: JD.com ranks first in development speed...

July has come in a blink of an eye, and the 618 Online Shopping Carnival has come to an end. With the support of the World Cup, this e-commerce marketing festival reached 284.47 billion yuan, which created another sales point for e-commerce. However, in addition to the carnival, the marketing crisis hidden in the e-commerce industry is also spreading quietly like the hot wind in the hay field.

Kuaishou’s short video platform has been making frequent moves recently. It has just acquired A Station. Recently, there has been news that it will cooperate with Youzan to launch the “short video e-commerce shopping guide” plan. This is also another short video platform to move this piece of cheese after Douyin and Taobao cooperated with each other to try e-commerce traffic diversion. In fact, this model is a way that top short video players have been exploring. With the addition of short video platforms one after another, it also proves that the e-commerce field is a good direction.

Laogao E-commerce Newsletter # [E-commerce Morning News on July 3] 1. NetEase Yanxuan and B&B cooperation plan will achieve 5,000 sets within one year; 2. Huawei responds to the relocation: just to expand the scale of development; 3. Debang officially renames Debang Express large-duty express leverages the market; 4. Alibaba Cloud launches a partnership plan in Europe, the Middle East and Africa; 5. The 2018 E-commerce Development Innovation Summit will be held in Hangzhou soon...