The December regular meeting of Laogao Crown Club - a luxurious e-commerce feast!

　　#Laogao E-commerce Online Information# "Only know how to chase victory and forget the cold, the beginning of spring breeze in the sunset" This year's winter seems to be coming very late, and it is already December. Unlike the previous cold wind, the wind in December is also gentle. In this relatively warm winter, Laogao Crown Club has also ushered in the last regular meeting of 2016 - a review of the future. Club members from all over the country came from all over the country, some took boats, some took buses, and some took planes, just for offline gatherings every two months.

　　The staff also arrived at the regular meeting early and made all preparations as perfect as possible, so that the members felt like they were going home! This regular meeting seems to be somewhat the same as before, but also a little different. The same is that we do not become that sense of mission. The difference is that many new members have been added. Therefore, although the same work is repeated, every detail must be perfect. It is also the leader of the club, Lao Gao, the only requirement for the staff.

　　Sign in wall silhouette Sign in wall silhouette

　　Sign in and enter the venue and sit in front! All the preparations are for the sharing of more than a dozen important guests! The first guest to share was Lao Gao himself. In order for every member to come to the regular meeting, he would make this trip worthwhile, Lao Gao made more than 60 pages of PPT, full of practical information, and he threw it at everyone! One of the key points mentioned by Lao Gao in this sharing is: In the future development of the company, you must be exposed to more excellent ideas. These two days are your best opportunities. You must be brave enough to open yourself. What a boss needs to do is to find the right direction. The prerequisite for finding the direction is to contact more ideas. If you look for it according to the ideas I gave you, I can’t guarantee that your company can live a good life, but it will definitely not die!

　　Lao Gao Share Lao Gao Share

　　The second guest is also an old acquaintance of Laogao Crown Club, iFLYTEK, senior operation expert of Alibaba Business Department. iFLYTEK brought this time about the functions of thousands of people, and the functions of thousands of people and thousands of people mainly include these aspects:

　　1. Increased product exposure.

　　2. The conversion rate of goods purchases has increased.

　　3. You can spend faster and find the products you want to buy and reduce the jump rate!

　　Alibaba waiter's sharing is essential. When it comes, it will definitely bring some future layout and trends to the merchants. Therefore, every time the waiter's sharing is shared, members can listen to it extremely seriously.

　　iFlytek Share iFlytek Share

　　iFlytek's sharing ended, and before the craze faded, another heavyweight guest came, Wudao, who is the operation director of Hot Feng. He has been engaged in the e-commerce industry for nearly 10 years. This time, his sharing focused on sharing in all aspects from traffic, positioning, daily sales, activities, inventory, etc.! There is too much content and the text cannot be presented one by one. Those who are interested can become Lao Gao Crown Club and will give away the full set of shared videos of the guests for free.

　　Enlightenment and sharing of enlightenment and sharing of enlightenment

　　The last part of the regular meeting during the day was followed: Crown Forum. The forum is a new link in 2016. Laogao Crown Club has invited some Golden Crown or Crown members who have done well back then to share their respective successes and failures. In order to prevent more members from leaving the pits they have fallen through, what successful experiences can be learned from. As a guest in the forum said: Other people’s success has nothing to do with you, but you may also miss the pitfalls that others have lost. This is the value of this Crown Forum.

　　In this sharing forum, Zhou Jun from Maizhe mentioned a very good point: products with good products and affordable prices are the most vital. They are addicted to improving product quality and believe that the fragrance of wine is not afraid of the deep alley, but the reality is that the alley is too deep and you can't even show your head.

　　The daytime session is over, and the evening is still our special session: night talk! Three venues were set up for the night talk of the regular meeting, which talked about Taobao search, customer data operation, and corporate culture. As expected, every venue was full. Without further ado, the picture above!

　　Half of the club's offline gatherings for 2 days and 2 nights have passed. The next morning, the members were already signing in in high spirits. In addition to regular night talks, we also had some irregular and irregular night talks at each regular meeting. Everyone found their own partners to talk about recent situations and changes. It is said that some people talked until the third day, but unexpectedly, the next morning, there were no fewer members signed in than the first day! This shows that every member who joins the club has a studious heart. In order not to be eliminated by e-commerce, a rapidly changing industry, it can come as scheduled no matter how hard it is, it is really touching. Here is a big thumbs up for all members!

　　The first one to share is Luo Jialiang, the head of Opp e-commerce Taobao department. He shared something that is very impressive. The editor has recorded it for everyone with my unique memory!

　　About team training:

　　Training in June: All team members are on duty, all team configurations are in place, and most of them are new without experience.

　　September school examination: Team Juhuasuan and 99 promotion activities quickly run in, work flow is optimized, team gradually takes shape, and echelon training.

　　November exam: The team division of labor is clear, and the person in charge of each module can undertake their own work. Each can stand alone.

　　Luo Jialiang, head of Opp e-commerce Taobao department, share Luo Jialiang, head of Opp e-commerce Taobao department, share

　　Mr. Luo has finished sharing, followed by Ji Lu, the operation director of the Western Regions Meihong! "Western Region Mei Agriculture" is an Internet food brand for healthy agricultural products in the Western Regions. Without much promotional fees, they can turn the finished product into a well-known brand on the Internet. In terms of brand, Ji Lu, the operation director of Western Regions Meinong, has his own unique insights! She shared that first of all, we must personalize the e-commerce brand, treat the brand as a person, and have obvious characteristics of being with people, his language tone, his personality, etc.! Then it belongs to the market and users!

　　Ji Lu, Operation Director of Western Regions Meinong, Operation Director of Western Regions Meinong, Ji Lu, Operation Director of Western Regions Meinong

　　Mao Ting, founder of HAVE RICE (restaurant), completed 0 promotions in just one year from 2015 to 2016, achieving a sales myth of over 100 million. Today, her sharing theme - How can small and medium-sized sellers have millions of Weitao fans? Mao Ting is sharing with you a secret to how to make fans crazy:

　　1Extreme Products: Niu X's R&D team/professional supply chain.

　　Products are always our core, and our Jinguan brother Baobao Sister has very strong supply chain capabilities. I won't talk much about it.

　　2 Extreme aesthetics: visual presentation of alienated shops/orderly design and packaging capabilities/unique product selection and grouping capabilities.

　　Aesthetics can position everything. In this era, you are not afraid of illiteracy, but you are afraid of aesthetic blindness. Just like you look good, but you wear ugly clothes. Who is crazy about your beauty? Where is your aesthetic? This is a very important point.

　　3 ultimate services: beautiful and unique shopping experience/strong and professional logistics system.

　　Mr. Mao said: "Our service is still average. There are many good masters in our club. They share very well in terms of service to the extreme. There must be people here who do better than us. In this circle, we need to communicate and share! These are our three points to create crazy fans!"

　　Mao Ting is sharing

　　Do you remember that washing is healthier? This slogan has been widely ridiculed by everyone. Fu Yanjie is a brand that has been in 2018 and has entered e-commerce in 2013. In the subcategory, the cake is very small and there are only a few pieces. At that time, Fu Yanjie only had single products, but after several years of exploration, Fu Yanjie is no longer the Fu Yanjie he used to be. There are many more styles and have many successful experiences in operation. In the small category, this area is shared by Bing'er, the COO of Fu Yanjie e-commerce, which is the most suitable one.

　　Wu Yiming, Chairman of Arctic Rong (top left) and Binger (bottom right)

　　Important guests always make the finale. The major guest of this regular meeting - Mr. Wu Yiming, Chairman of Arctic Rong, was invited many times by the old man. Mr. Wu finally took the time to show up at the regular meeting to share!

　　The main content he shared this time is how the company builds an iron-like team. He mainly shared the following aspects: 1. Adhere to the boss's absolute leadership; 2. Strategy and organizational structure; 3. Race horses are not as good as horse racing; 4. Communication, communication, communication; 5. Praise, praise, and praise again. Mr. Wu’s sharing is always so simple and deeply rooted in people’s hearts!

　　Mr. Wu is born in the 1960s, but he often studies the post-90s. In Mr. Wu's own team, he mainly combines the old, middle-aged and young models. However, basically, many teams are mostly born in the 1990s, so he studies the post-90s and knows what management methods the post-90s team likes now! Even the top level who controls the lifeline of the entire group needs to study and study. What reason do we have to not learn?

　　Two days and two nights are not long, because we have to learn a lot, and it is impossible to finish them all in just 2 days, and it is not short, because we can sit with all kinds of masters in two days to communicate with e-commerce, and we cannot work alone in behind-the-stop work. Today, those who can stand in the Laogao Crown Club have status, and countless e-commerce teams have not yet taken shape and can't survive the cold winter. In fact, the editor likes winter very much and likes to wrap himself in thick clothes. Because he has survived the cold winter, spring is coming.

　　Keep up with the trend of the times and keep the times open. The 2016 Laogao Crown Club year-end ceremony ends, and everyone has gained a lot. We will see you again in 2017!

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