Friends who do direct trains should know that the filtering has been a bit powerful recently, and many direct trains have been blocked. Here, the editor of Laogao E-commerce will share with you a new set of direct train gameplay and how to use the long-term low-price screen jam technology of express trains.
All Taobao sellers know that the first screen of the express train card can obtain well-known traffic on the day of the category, and the price is also very low. Many successful merchants can save tens of thousands of express train costs in a day! Since you can save so much money, how should you use the method? The following editor will introduce it in detail.
1. After the seller creates a new plan, he arranges three controllable long-tail keywords to control clicks to improve quality points, which is important to increase the planning rights. After these three keywords are divided into a new plan, the PPC will be reduced. At this time, the plan weight will definitely increase.
2. Now, you need to match the level 2 or big words you have prepared. Otherwise, clicking will definitely not be good. If you add it, you will leave the settings with more than 7 points. If you don’t want to be remote, you will be open. The bid setting is about 20 places where there are displays and clicks.
3. At this time, how many big words are called? If there are 5 such things, set 100 yuan and let him open slowly in a day. Control the price by one, and don’t let him open it in a few minutes. It’s best to let him persist until 11 o’clock in the evening.
If you are the boss, you can do it yourself. You can call promotion fees based on your strength. If you want to operate the company, you must calculate the testing funds well. So you are more conservative. If the data is not dead, you can increase the budget to invest!
4. What I do this means to look at the clicking of this keyword in this day. I want to test the clicking of this area. Some people will say, why don’t idiots choose market analysis? What I want to say is whether this data is on Taobao’s average or not. Isn’t it better to test it myself?
5. Look at the data selection area at the end of the day, and close all those that have not been clicked. Then look at the single product analysis of the business consultant to see which time click is higher and which time click is lower. The key to the E-E can only view PC, but not wireless, so you can only use business consultants. At this time, you can make the layout based on a single keyword and make the data increase and expand. You can track the picture and click the problem at any time, and change it if you don’t have the ability, otherwise you will die.
6. At this time, the keyword bid must be the first priority. After opening the money, you can ignore it after it is offline, but you must be sensitive to data and track data adjustment pictures and adjustment discounts. Because at the business consultant, you can know when there is no click. This does not take a long time for 2 to 3 days, or it does not reduce the unit price after 10 points.
The express train is an important promotion path for sellers, but its expenses are discouraged by many sellers. Mastering the appropriate express train usage can help sellers reduce many unnecessary troubles and expenses.
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