During the season change, Laogao E-commerce teaches you how to be ahead?

　　It’s the season of changing the season again. Is your inventory okay? Are you sighing again: There are thousands of promotional methods in the world, as long as you clear the stock, we can do it no matter how tired we are? In fact, the seasonal clearance is not so heroic. Good operation skills can help you achieve twice the result with half the effort. Mr. Lin, a Wupao.com client, is an expert in women's clothing category. He will tell you how to effectively grasp the rhythm of clothing season change and make store season change marketing simple!

　　During the Spring Festival in 2018, when people are immersed in the laziness of the holiday, Mr. Lin took the initiative to put the New Year marketing plan into action and took the lead. At the beginning of the year, he bought two women's clothing stores in Wupao.com in a row. This was a multi-dimensional operation and store group plan he decided early on. This not only helps to alter the new and old models in a timely manner during the seasonal changes, but also facilitates the preheating of new models and creates a hot baby. Mr. Lin also gave three suggestions for the operation of women's clothing stores:

　　First of all, step on the Tmall promotion node. Confucius said: Fatty people cannot be eaten in one bite. Inventory cannot be cleared in one day. It is unrealistic for any online store to achieve zero inventory, so it is crucial not to miss any promotional node. In recent years, Tmall has all kinds of large-scale promotional activities for different categories and festival gimmicks. As long as you follow "Ma Dad" and you will definitely have meat to eat.

　　Of course, for clothing categories, Mr. Lin, who has been operating fashionable women's pants for many years, has more targeted countermeasures: "In the era of fan economy, the emergence of a strong fan effect has greatly promoted the development of the brand. Every promotional node is a critical moment to accumulate fans. Take this year's 'Tmall Goddess Day' for example. We followed the activities of Tmall and Juhuasuan, focusing on several hot products, timely sales, and focus on improving customer experience. The sales and sales volume during the event have increased significantly compared to last year."

　　Secondly, we will pursue excellence in the seasons. Many shopkeepers have found that precise traffic is very beneficial to improving conversions. This requires more consideration when "going away from the old and welcoming the new":

　　(1) Is the baby in line with the current trend and whether the price has an advantage;

　　(2) Does the baby have a certain data basis, such as basic sales and evaluation, and a certain collection popularity;

　　(3) Is the baby's inventory sufficient, is the code count complete, and is the supply chain OK?

　　Because it is in the season change season, buyers have low desire to consume outputs in season change seasons. Therefore, the assessment dimensions of spring preheating treasures are mainly: click-through rate, collection, purchase addition, and inquiry about customer service frequency. If the conversion effect is obvious, next, choose the suitable treasure as the main recommendation and focus on cultivating and creating.

　　Finally, invest in the store to activate cash flow. Inventory means that cash flow is limited. Mr. Lin has a good idea to solve the problem of cash flow - Shangwupao.com to invest in online stores. He has bought four online stores on Wupao, saying: "Buying a store on Wupao has become a habit. When choosing Wupao, he was attracted by Wupao's authority. Moreover, the store consultants are professional and efficient in shopping guides, and can accurately explore my needs and find high-quality stores." It is these high-quality stores that make Mr. Lin's business better and better. At the same time, he used the "investment products" attributes of online stores to sell online stores that were bought at low prices with high added value after several months of operation. He would not worry about cash flow "once back and forth".

　　This "buy low and sell high" investment method is very practical today when online store prices are rising, and it is also the "new perspective" of investment for most e-commerce shopkeepers. Buy an online store at a low level and continuously increase the added value of the store through careful management. When you need capital flow, your store itself is already very valuable.

　　The world is developing too fast and always catches people off guard. We are easily trapped in a misunderstanding, and we will devote ourselves to our lives until we die to solve the problems in front of us. But if you become a busy dog, the results are not great, and at most you can only maintain the existing results. He also put in hard work, but it seemed that his strength was hit on the cotton and was transformed into invisible. But in contrast, some people can be calm and seem to be at the control of every step. The key to determining these two completely opposite results is "one step ahead"! The world's martial arts are only fast and cannot be broken. During the season change, it is better for shopkeepers to buy a store sooner rather than later.