What is the purpose of selling Taobao live broadcasts ? Of course, it is for store sales. Today, the editor will bring you practical Taobao live broadcast gameplay, and Taobao store sales have skyrocketed!
Many sellers want to try to find Taobao experts to cooperate with, and may think that Taobao experts are a pitfall! I have also tried multiple sections of Taobao and cooperated with Taobao experts. 1. Different traffic entrances and different effects are different, and 2. Different page adjustments for buyers are different. I have tried many gameplays with real money and silver, and the most effective gameplay is now!
1. How to play Taobao live broadcast
New product operation ideas: Sign up to participate in daily special offers , Taobao rush purchases and other activities, cooperate with the recommendation of Taobao video live broadcast experts, Taobao video live broadcasts increase sales and collection and purchases. If a live video broadcast is in place, there is no problem with 100 orders per day. Of course, if there are multiple experts to promote it, the effect will be more ideal.
Many people should have followed Taobao live broadcasts, but many people don’t know the effect. The following pictures are Taobao live broadcast transaction data of our cooperation experts.
It is not difficult to see that the conversion rate of live videos is relatively good.
2. Why is the conversion rate of other people's live broadcasts so high?
To explain this issue, we must analyze it for the audience of Taobao Live. The well-known value of Taobao live sales lies in " improving conversion rate ".
According to statistics on "consumer live broadcast", the current proportion of women is about 80%, and more than half of the audience is born in the 1990s.
The average conversion rate of general e-commerce websites is terrible one-thousandth to three-thousandth, Dangdang and JD.com are about 1%, Taobao (C2C) 1%, Tmall (B2C) 3%, and Juhuasuan (group buying) 10%.
No matter how exquisite your pictures are made or the writing is gorgeous, it is better to show up to the camera and introduce and interpret the product. In terms of creating credibility, video > pictures > text.
Taobao Live is a tool that can present and sell products vividly, three-dimensionally and truly, and is worth trying. I can follow up quickly and do not do much. I hope you can seize this opportunity.
Therefore, if you want to increase the conversion rate, you must understand the consumption psychology of this group of people. Many people will probably get tired of watching the video after watching it a few more times. The anchor teaches makeup in the morning and teaches makeup removal at night. Is there anything?
Hahaha, but the experts here are all very good at fighting after training. Because our live broadcast has implanted many fun and interesting gameplay, it makes fans more active and motivated to place orders.
3. How to increase the sales conversion rate of Taobao live streaming?
This problem must be analyzed based on the people and preferences of live video viewing.
1. If you want to increase the conversion rate, you must understand the consumption psychology of this group of people.
2. Make fans more active and motivated to place orders
3. The product must have a competitive advantage, and must reflect the selling points and core values of the product. It is best to write it into a copy and submit it to Taobao experts. All of them must treat this group of audiences in a targeted manner. Recommended: 1. Gifts, 2. Limited-time flash sale activities, 3. Free experience places
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