Laogao E-commerce Newsletter on November 8th

Laogao E-commerce Newspaper on November 8th E-commerce Morning News 1. Before Double 11, Lin's Wood Industry asked Li Yifeng to broadcast live for one hour, and 450,000 people went to the store to buy; 2. Liu Guoliang's live broadcast was arguing with all the soldiers. It's better to marry Fang Bo? It's better to marry Song Xiaobao; 3. Looking for 40 yuan less, the customers didn't know it? Alipay is better; 4. Nearly 90% of consumers plan to rush to buy Double 11, and Tmall and Taobao become the first choice; 5. It’s amazing! The topic of "Double 11 is coming" breaks the Guinness World Record?

1. Before Double 11, Lin's Wood Industry asked Li Yifeng to broadcast live for one hour, and 450,000 people went to the store to buy.

November 8th news, Lin's Wood Industry recently joined hands with Li Yifeng, the brand's new spokesperson, to hold a "highly beautiful" home product experience meeting in the O2O Experience Hall in Hangzhou. At the scene, Li Yifeng sat on the sofa and showed his handsome "Yifeng Sit", and then ran to try the softness and comfort of the mattress, bringing a special home-style live broadcast experience to users on the other end of the mobile phone screen. Data given by Linshi Wood Industry shows that this one-hour Tmall live broadcast received a total of 33 million likes, and the number of people entering the store reached 450,000.

Comment: Whether the traffic brought by celebrities can be accumulated is the pain point of all merchants.

2. Liu Guoliang’s live broadcast of the soldiers marrying Fang Bo? It’s better to marry Song Xiaobao

On November 8, the internet celebrity "fat official" Liu Guoliang started a live broadcast yesterday, revealing that Zhang Jike Malong participated in the event and had to wear a height inside, especially when Koke sprained ankle. He also said, "Just my fantastic serve, they can't win if I get fat for two laps." He even complained that he had received a birthday message from Fang Bo, and the content was speechless.

Comment: Live streaming is a powerful tool to attract fans!

3. If you look for 40 yuan less, the customer doesn’t know it? Alipay is better

On November 8, recently, videos of some unscrupulous merchants next to the train station were exposed online. The customer bought a bottle of 5 yuan water next to the train station and gave 100 yuan, but the store only found 85 yuan. I asked the store to argue, and the store paid 10 yuan. The customer went out and found that there were only 55 left. Shocked many netizens. Some netizens commented: Alipay is better, there is no fake money or a lot of money.

Comment: Alipay has great merits, but we must do a good job in payment security.

4. Nearly 90% of consumers plan to rush to buy Double 11, Tmall and Taobao become the first choice

11月7日消息，“双11”将至，尼尔森对中国网民进行的调研显示，今年有88%的被访者计划参与“双11”购物节。在购物网站的选择上，天猫、淘宝、京东依旧是消费者“双11”抢购的主阵地。数据显示，“双11”计划参与电商购物的消费者仍首选天猫和京东超市，选择比例分别达到26%和23%。今年选择京东的比例较去年显著升高，选择天猫和其他电商的比例与去年基本持平，而淘宝则略有降低。

Comment: Double 11 has actually far surpassed the concept of a shopping festival, and it is also a marketing feast and a national carnival.

5. Awesome! The topic of "Double 11 is coming" breaks the Guinness World Record?

On November 7, Guinness World Records TM announced that according to statistics from Nelson, an independent third-party market research agency, from 14:00 on November 3 to 13:59 on November 4, the number of mentions on Weibo in 24 hours of Tmall Double 11 main event reached 2250,535 times, successfully challenging the Guinness World Records TM title "the most mentioned event name on 24-hour Weibo TM". At 5 pm that day, Mr. Wang Chen, the Guinness World Records certification officer, presented Guinness World Records certification to Wang Yajuan, vice president of Weibo and Duan Ling, head of digital marketing at the Sina headquarters building.

Comment: The public likes to follow hot events, and Weibo and Tmall are also very good at setting the pace.

6. The State Administration for Industry and Commerce interviews many e-commerce companies such as Alibaba and JD.com: The platform needs to strictly control entry.

On November 7, the State Administration for Industry and Commerce today convened 15 online business enterprises, including JD.com, Amazon China, Dangdang, Jumei Youpin, Gome Online, No. 1 Store, Ctrip, Suning.com, Tongcheng.com, Alibaba, Mogujie, Beibei.com, and Vipshop, to hold an administrative guidance meeting for standardizing centralized online promotion activities, and put forward requirements for network companies to strengthen autonomy and standardize online promotion activities.

Comment: The State Administration for Industry and Commerce has such a big stir, will there be fewer problems on Double 11 this year?

7. Network operators are not allowed to provide services to non-real-name users

On November 7, the 24th meeting of the Standing Committee of the 12th National People's Congress passed the "Cybersecurity Law of the People's Republic of China" yesterday morning after voting. This is a basic law in my country's Internet field, which clearly strengthens the protection of personal information and combats online fraud. The law will come into effect on June 1, 2017. No sale of personal information, severely cracking down on online fraud, "real-name online" in accordance with the law, protecting key facilities, countering attacks when attacked, and "regulating network communications" are the six major highlights.

Comment: The Internet is not a lawless place.

8. The Ministry of Transportation announced the content of the online ride-hailing examination, and drivers may need to make up for the "New Policy" class

On November 7, just as the online car-hailing management rules were implemented in various places, yesterday, the Ministry of Transport announced the "Outline of the National Public Subject Examination for Taxi Driver Qualifications" and the "Notice on Clarifying the Style of Online Taxi Service License", which clarified the specific content, methods of the online car-hailing driver examination and the "three certificates" certificate style.

Comment: Not killing the innovation gene while standardizing is probably a well-known challenge for the management department.

9. Dunhuang.com also plays Double 11, and new sellers can receive postage subsidies + cash back

November 7th news, as Double 11 approaches, major e-commerce platforms have entered a hot state, and Dunhuang.com, a cross-border e-commerce B2B platform, has also joined the Double 11 activity camp. According to Dunhuang.com, from November 1 to November 30, 2016, sellers who register as new users within the designated link of Dunhuang.com will place an order on Double Eleven and finally complete the transaction successfully, Dunhuang.com will subsidize a 10 yuan express delivery fee for each order issued. If the orders that are released to the account can be completed before the end of the month, the seller can receive a cashback of 2% of the sales, with a maximum rebate of 1,000 yuan. During this Double 11 event, Dunhuang Network platform sellers cannot register an account repeatedly to participate in the event, and the system will automatically exclude the associated account. This means that this Double 11 event is only for new users who have not previously registered on Dunhuang.com.

Comment: There are many ways to play e-commerce.

10. Ant Financial invests in "Humanpower Nest" to serve HR in small and micro enterprises

November 7th news, recently, Ant Financial Services Group, Beijing Foreign Enterprise Services Group (FESCO), and Adecco announced a joint venture to establish an Internet human resources service cloud platform "Humanpower Nest" in Shanghai. It is reported that China currently uses professional human resources services to only 20 million, while the actual employed population exceeds 770 million, and there is still a lot of room for imagination here.

Comment: Nowadays, financial platforms are all in the human resources field, and may open up employee wages and Internet credit systems in the future.

11. It is said that the iPhone 7 will add bright white

According to foreign media reports, after the success of "Bright Black", Apple plans to add a "Bright White" option to the iPhone 7 and iPhone 7 Plus. Currently, there are five colors for the iPhone 7 series phones, namely silver, black, gold, rose gold and bright black.

Comment: What Apple needs is shocking innovation.

12. Snacks overseas shopping e-commerce "shopping" has received 6 million yuan in investment from Zhen Fund

On November 7, Snacks Overseas Shopping E-commerce announced that the company has completed a new round of financing of RMB 6 million, and the investor is Zhen Fund, and this round of financing was completed in August this year. Previously, Shoufu also received a angel round of financing of 10 million yuan jointly invested by Wu Kezhong, chairman of Advantage Capital, and other individual investors in March.

Comment: E-commerce is the first choice for entrepreneurs to enter vertical segments.

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