Laogao E-commerce Newsletter on December 19th

　　#Laogao E-commerce News# [E-commerce Evening News on December 19] 1. Sellers quickly checked, and Taobao officially rectified "brand inconsistency"; 2. Baby Huang Xiaoming's star halo is useless? Meitu’s mobile phone market share is ignored by institutions; 3. The draft E-commerce Law was submitted to the National People’s Congress for the first time to review, encouraging the promotion of cross-border e-commerce development; 4. Stop the English level examination? What will the English industry be affected? 5. Alibaba openly recruits artificial intelligence trainers to catalyze the "intelligent" change of big data services.

　　1. Sellers quickly check, Taobao officially rectifies "brand inconsistency"

　　On December 19, Taobao rules issued the "Taobao Announcement on the Governance of Inconsistency in Product Brands". From December 16, 2016, Taobao will conduct special governance on all issues involving inconsistency in product brands to manage brand abuse in the market. According to relevant operators of Taobao platform governance, the purpose of this special rectification is to maintain a healthy market order, provide consumers with a good Taobao ecological environment, and enable consumers to get a better shopping experience. The rectification includes all problems involving inconsistencies in product brands.

　　Comment: Not standardized, buyers have poor experience, and standardized, sellers need to learn more and more. Sellers who do not study will be eliminated.

　　2. Baby Huang Xiaoming’s star halo is useless? Meitu mobile phone market share is ignored by institutions

　　According to news on December 19, on the 15th, Meitu officially started stock trading. The situation seemed relatively optimistic after the opening, and once rose 3.29% to HK$8.78 per share. However, more than half an hour later, Meitu's stock price fell immediately, and fell below the issue price at around 10:30, at HK$8.33 per share. Although Cai Wensheng, chairman of Meitu, told the media that afternoon, "I personally think it is good to be able to open such a flat state due to the US interest rate hike," it was announced that the issue price broke on the first day of listing, which triggered widespread discussion in the industry. Some analysts believe that this reflects the lack of confidence in the capital market in its profit prospects.

　　Comment: Judging from the current market situation, it is undoubtedly difficult for Meitu to make profits by relying on traffic monetization and selling hardware. The other business models it proposes, such as short videos, live broadcasts, e-commerce, etc., are extremely competitive.

　　3. The draft E-commerce Law was submitted to the National People's Congress for the first time to review, encouraging the promotion of cross-border e-commerce development

　　According to December 19, the 25th meeting of the Standing Committee of the 12th National People's Congress was held in Beijing from December 19 to December 25. This Standing Committee meeting first reviewed the "E-Commerce Law (Draft)" submitted by the National People's Congress Finance and Economics Committee for deliberation. In order to support, promote and safeguard the development of cross-border e-commerce, e-commerce legislation has made special provisions on this. The draft stipulates: First, the state encourages the promotion of the development of cross-border e-commerce; second, the state promotes the establishment of a supervision and management system that meets the needs of cross-border e-commerce activities, improves customs clearance efficiency, ensures trade security, and promotes trade facilitation; third, the state promotes the electronicization of customs clearance, taxation, inspection and quarantine links such as cross-border e-commerce activities; fourth, promotes the establishment of cross-border e-commerce exchanges and cooperation between countries.

　　Comments: 1. Cross the river by feeling the stones; 2. No matter whether it is black and white, catching a mouse is a good cat.

　　4. Stop the English grade exam? What will the English industry be affected?

　　On December 19, the Anhui Provincial Education Admissions Examination Institute recently issued a notice: The 2017 Anhui National English Level Examination will be suspended. In other words, from next year, there will be no such thing as a national English level test in Anhui. And starting from Anhui, will other provinces follow their examples one by one? Where will the online English education, English training schools, and popular English test textbooks based on English exams go?

　　Comment: One move will affect the whole world, and e-commerce is closely related to every social change.

　　5. Alibaba openly recruits artificial intelligence trainers to "intelligent" change in big data catalyzing services

　　On December 19, Alibaba recently issued a "Jianghu Solicitation Order" to recruit artificial intelligence trainers, recruit talents to "train" Alibaba Xiaomi, Dianxiaomi and other service products, and make full efforts in the field of artificial intelligence services. During this year's Tmall Double 11 Global Carnival, Alibaba's artificial intelligence service robot Alibaba Xiaomi undertook more than 95% of service consultations, which is inseparable from the contribution of artificial intelligence trainers.

　　Comment: Human resources are becoming more and more expensive, and more efficient and "cheap" machine customer service has become a good choice.

　　6. Hangzhou online ride-hailing driver qualification examination will start, cheating will be blacklisted

　　On December 19, the Hangzhou online car-hailing driver qualification examination started yesterday. There were 117 online car-hailing drivers making appointments to take the exam in the first session.

　　According to staff from the Hangzhou Municipal Transportation Management Bureau, there are two main types of situations that fail the qualification review: one is that the public security background review has not been passed, such as the case of 12 points in the last three consecutive periods; the other is that a few drivers are careless, and there are differences in the information they fill out and the information they submit. Therefore, online ride-hailing drivers should pay special attention when submitting their information. If you have cheating or other behaviors during the exam, you will be blacklisted and you will not be able to take the exam for a certain period of time.

　　Comment: After many surveys on the online car-hailing market, after the subsidies are reduced, drivers who actually do online car-hailing have gradually become rational.

　　7. Alibaba officially clarifies the threshold for complaints in "font infringement"

　　On December 19, Alibaba recently issued an announcement to clarify the threshold for such "font infringement" complaints, reminding merchants to use fonts and font libraries with caution, and reminding the right holder to issue judicial judgments and administrative rulings when making complaints against individual characters.

　　Comment: It is becoming more and more complicated to do e-commerce. Are you considering finding a consultant?

　　8. League of Legends live broadcast rights sold for US$300 million and bought by BAMTech

　　On December 19, according to foreign media reports, Riot Games' League of Legends, LOL, abbreviated as a LOL, sold its live broadcast rights for US$300 million. The buyer is BAMTech, a streaming video department under Major League Baseball MLB. The transaction shows that the company has exclusive broadcast rights for LOL before 2023. Next year, the company will launch an application to broadcast LOL competitions, covering desktop and mobile terminals, and the content is distributed to platforms such as Twitch and YouTube.

　　Comment: The game live broadcast should be the most stable in the live broadcast.

　　9. Carrefour tests O2O and delivers goods to your door as fast as 4 hours!

　　On December 19, the attractiveness of large supermarkets and hypermarkets to people is declining. Carrefour began to integrate offline store resources, rely on physical stores, use offline stores as a warehouse point and delivery station, place orders through online malls and mobile apps, and deliver goods to your door at the fastest 4-hour door-to-door delivery fee of 15 yuan under 50 yuan, 50 yuan to 128 yuan, express delivery fee of 5 yuan, and free shipping for over 129 yuan!

　　Comment: The key is to give full play to your own strengths rather than just learning e-commerce.

　　10. Bao Dalun, the former Vipshop executive, joined Zhangbei as CTO

　　On December 19, Bao Dalun, former technical director of Vipshop, has recently joined the smart store service platform Zhangbei and served as CTO, responsible for comprehensively leading the research and development management of Zhangbei platform and product, and building the overall technical platform. Zhangbei said that since completing a 300 million yuan Series B financing in August this year, Zhangbei has begun to make layouts and business expansion in the fields of big data and artificial intelligence. Bao Dalun's joining can enhance his advantages in the development of Zhangbei in the field of technology, especially in the field of artificial intelligence with his many years of technical experience in R&D and management of super-large platforms.

　　Comment: In the Internet field, job flow is fast.

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