Why is Taobao customer promotion ineffective?

  Nowadays, many sellers find it difficult to bear the costs of promotion. Due to the high cost of online traffic, Taobao customer promotion has reduced the promotion pressure of sellers to a certain extent. Taobao customer promotion is indeed a promotion method with direct revenue and expenditure. Small sellers use Taobao customer to promote store treasures. At the same time, many sellers have also responded, why does Taobao customer promotion have no obvious effect? Let Laogao E-commerce editor tell you that the following problems arise when there is no effect.

　　For example: What should I do if Taobao customers set a commission or have no traffic? With the small sales volume of products, how can we attract Taobao customers to promote it? Questions and so on.

　　Let’s first talk about the process of obtaining Taobao customer traffic: First, after we open Taobao customer, we set a reasonable commission ratio for our products, and then find the right Taobao customer to help us promote it. Finally, Taobao customer promotes our products to consumers through our own channels, so that we can obtain Taobao customer traffic.

　　So is it that we set the commission ratio to Taobao customers and they are willing to promote it? Obviously not. Taobao customers are like our customers. They will compare the commission ratio of your products to similar products, product price, conversion rate, and sales of Taobao customers in 30 days. They will choose a product that performs well to promote it. The problem comes again. My products are not products that perform well yet. Isn’t there any Taobao customers who are willing to promote it for me? No, at this time we need to pk with products that perform well, just like Tian Ji, who wins two games in three games. Use my disadvantages to pk the advantages of your opponent and find my advantages to pk the disadvantages of your opponent.

　　There are many Taobao customers who cooperate with each other, but there is little traffic?

　　Many sellers set up Taobao customer promotion plans and product commissions, and recruit partner Taobao customers to wait for traffic. Some sellers don’t even know which channel the Taobao customers they cooperated with help us promote our products. Whether their channel customers are accurate or not, what words, pictures, and when do Taobao customers use to push our products to their fans? Taobaoke is our customer, Taobaoke is also our salesperson, and our partner. If we don’t know our partners, how can this business be done well? So what should we do? First, we need to count a few data:

　　1. List of Taobao customers with traffic;

　　2. List of Taobao customers with transactions;

　　3. List of Taobao customers with declining traffic;

　　4. The list of Taobao customers with decline in transaction volume. Why count these reports? Why not count the list of Taobao customers with no traffic? We must first catch the big head and first catch the good Taobao customers.

　　How do we operate after the data statistics are out?

　　First of all, we should actively contact Taobao customers to understand the channels and methods of promotion, and understand the reasons for the low conversion of our products. In this way, we can adjust our Taobao customers’ operation plan and well-known channels based on Taobao customers’ feedback to help Taobao customers do some auxiliary work, such as providing knowledge and news related to products to Taobao customers, helping Taobao customers write some hot articles on products, and helping Taobao customers make pictures, because Taobao customers are both our salesperson and our partner, and we can only do things well together.

　　Secondly, we must also focus on peers and compare data, especially for Taobao customers with declines in transactions, we must understand whether to promote peers' products, and we must make timely adjustments.

　　Third, we need to establish multiple promotion plans to classify our products so that Taobao customers can combine multiple products to promote our stores. Here is an example: I am a toy category, so I divide the Taobao customers’ plan into:

　　1. The product with the most popular store and the highest conversion rate;

　　2. Ranking of boys’ favorite toys;

　　3. Ranking of girls’ favorite toys;

　　4. List of the most respectable products for gift-giving;

　　5. The most developed brain-based educational toys;

　　6. List of toys that foreign children like to play with the most;

　　There are only 2-3 product data in each list that are particularly accurate. This way, Taobao customers are more purposeful when selecting products.

　　The principle of being a Taobao customer can build a store is the same. It is to take services and products as the core, find the right method, and then persist, and maintain Taobao customers as a store. I believe that the result will not disappoint you.

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