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The latest rules on Tmall and Taobao have come out, sellers are careful! (9.29-10.09)

2016-10-12

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The new rules and regulations are delivered every week, and the latest Taobao rules are given to everyone, so that everyone can find countermeasures as quickly as possible. The latest Taobao rules I want to talk to you today are the following ten points!

1. According to the latest regulations of Taobao, merchants are not allowed to show "original price" descriptions in product titles, pictures, descriptions and other product promotions.

The latest rules of Taobao

Comment: The official has issued this new regulation to avoid misleading shopping for consumers, thereby protecting the legitimate rights and interests of consumers.

2. Collection is no longer just a simple collection, and it can be classified now.

The latest rules of Taobao

Comment: As a senior shopping mall, I have to experience the new favorites gameplay.

3. The minimum price value on Double Eleven is from 9.15 to 11.10. Don’t believe others that the lowest price has been collected! Store coupons are not included in the lowest price, you can use this discount.

Comment: Therefore, a large sale at a low price must be of certain skill. Otherwise, even if you lose money in a promotional event, you have not gained a certain amount of weight and it will not be worth the loss.

4. The page revision, coupons, and other discount tools are displayed a bit differently.

The latest rules of Taobao

Comment: The page display method is different, and it is more intuitive to place it under monthly sales, but if you need to collect it, you need to click it once.

5. The account of Taobao experts who are fans and like each other will be blocked.

The latest rules of Taobao

Comment: We are fans and praise each other, just like merchants swiping orders with each other. Do you think Alibaba can tolerate this?

6. The State Administration for Industry and Commerce issued the "Implementation Measures for No-Reason Returns on Seven-Day Online Purchase of Products (Draft for Comments)" and publicly solicited opinions. This is the first time since the implementation of the Consumer Rights Protection Law (hereinafter referred to as the Consumer Law) and the "Internet Transaction Management Measures" in 2014, the terms of online no-reason return have been adjusted.

Comment: Online shopping is risky, and the consumer insurance adjustment has indeed strengthened the protection of consumer rights, but it would be better if you can be more meticulous. For example, special products such as fresh food, large items, etc. can be used for single-hand detailed rules.

7. If you are not familiar with the drill exhibition, go to tutor. The functions of the drill exhibition will be reflected in the direct train in the future! The interface and the crowd are similar.

Comment: The combination of direct drilling is a trend in the morning and evening, so you need to understand both aspects and learn how to cooperate to do things better.

8. The express train has been updated a lot, and the entire page has been revised.

Comment: This has been changed. It has been a while since the page on the left looks more intuitive and three-dimensional.

9. The list of [Taobao Live Double Eleven anchors] is announced, with prices, and merchants who need it can contact you in advance. Attached (200 yuan list) more price lists are found by yourself.

Comment: The announcement of the list has made the anchor industry even more intense. It seems that various anchor wars are indispensable for Double Eleven, and various creative live broadcasts are available. Wait for watching!

10. [Tao Zhuan Buying is about to launch a major new business] You can sign up for 5 products at one time when participating in the Taobao Zhuan Buying main group event! The product is dragged and taken without any fatigue period! Go and take a closer look.

Comment: Taobao rushes to buy daily single product groups can report dragged products. The effect of driving multiple products for one product should be good. It is done well in related marketing. Report one baby and drive several babies. This model is looking forward to being launched.


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