The annual Tmall Double Eleven is approaching again, and all merchants are preparing for the battle. For this reason, Yanzhen Training specially created a large picture of Double Eleven's actual combat. This large picture is not seen on the computer, but is a large picture of the combat that is specially hung at the merchant's Double Eleven Command. From the preparation period for the first phase from August 24 to September 30, to the water storage period for the second phase from October 1 to October 20, to the pre-sale period for the third phase from October 21 to October 31, to the warm-up period for the fourth phase from November 1 to November 10, and finally to the detonation and summary review of Double Eleven, we will conduct detailed online 2016 Double Eleven full process situation.
Preparation period from August 24 to September 30
This stage mainly involves eight aspects of work: overall planning of Double Eleven; dismantling of Double Eleven goals; product planning of Double Eleven activities; financial budget of Double Eleven; expert V task docking; star platform testing; registration for Double Eleven pages and pre-sale products. Data indicators mainly consider: traffic, unit price, sales, increase of fans and promotion budget.
Water storage period from October 1st to October 20th
This stage mainly involves four aspects of work: registration for official activities such as Juhuasuan and Taobao rush purchase; tracking of preheating data; design and fan operation of Juxingtai, thousands of people and thousands of people.
Data indicators mainly consider: traffic, unit price, shopping cart, number of activations of old customers, number of increase of fans and stocking.
Pre-sale period from October 21 to October 31 and warm-up period from November 1 to November 10
This stage mainly involves four aspects of work: promotion of pre-sale single products, tracking of pre-sale data; Double 11 coupons and purchase collection; Weitao and live horse racing.
The main considerations of data indicators: horse racing position, pre-sale number, additional purchase collection and coupons.
Double Eleven Detonation and Summary Recap
The detonation of Double Eleven mainly involves four aspects of work: real-time tracking and adjustment of big promotion data; real-time response to big promotion preparation plans; team incentives and mobilization of combat power; order implementation tracking.
Data indicators: traffic, first-hour sales, inventory, payment rate, sales.
The summary and review mainly involves three aspects of work: resumption of trading on Double Eleven; warehousing and after-sales follow-up; return to daily sales.
Data indicators: Plan compliance rate, profit and sold-out rate.
Author: Silu.com-Yanzhi
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