In order to maintain a fair and honest business environment and more effectively protect the rights and interests of members, Taobao will further adjust the false transaction rules and the "Tmall Product Evaluation and Sales Special Calculation Logic Explanation" based on the current market development status. Judging from the content of this change, it is mainly divided into two aspects: the revision of false transaction rules and implementation rules and the "Tmall Product Evaluation and Special Sales Calculation Logic".

It is worth noting that in terms of recognition, this change has adjusted the common false transaction methods, which clearly states that the seller registers an account or manipulates other accounts and purchases the goods posted by himself, which are all false transactions; in terms of deduction, when the seller conducts a false transaction for the first or second time, if the number of illegal transactions does not reach 96, the original rule will be adjusted from the original rule that no points will be deducted to two points for each violation; in terms of appeal, the seller can appeal within 3 days of receiving the notice of violation and during the period of downgrade. In terms of the details of the changes, they are worthy of attention from sellers.
It is emphasized again: This rule change will be announced on September 9, 2016 and will officially take effect on September 20, 2016.
Interpretation: The main changes of the rules and implementation rules for the identification and punishment of false transactions
:
1. Revise the rules and implementation rules for false transactions. Adjust the deduction standard for sellers to conduct false transactions for the first or second time and the number of illegal transactions does not reach 96, and adjust it from the original rule that no points will be deducted to the general deduction of two points for each violation.
2. Revise the "Tmall Product Evaluation and Sales Special Calculation Logic". Added sales volume and evaluation deletion rules for abnormal orders.
[Determination]
False transactions are carried out through the following means:
1. The seller registers an account by himself or manipulates other accounts (including but not limited to speculation gang accounts, relatives and friends accounts, company colleagues accounts, etc.) to purchase products posted by himself;
2. The seller uses tools, services or convenient conditions provided by third parties (including other sellers) to conduct false transactions;
3. Other abnormal transaction means.
Changes in deductions for false trading rules
[Deductions]
Details of deductions for false trading rules
[Appeal]
If the seller is judged as a false transaction, how should he appeal?
Sellers can submit the corresponding voucher to appeal within 3 days from the time the system issues a false transaction violation notice.
If the product has false transactions and is searched for downgrading, you can log in to the "I am the seller> Customer Service> Appeal Center-Appeals Violations" page during the downgrading period and submit the corresponding voucher to appeal.
Three major points: see clearly [Tmall product evaluation and special calculation logic changes in sales volume]
(Including Q&A)
1. Orders paid at a price of less than 1 yuan: sales volume is accumulated normally; if the buyer's account is bound to a valid mobile phone, the evaluations between the buyer and the seller will be accumulated normally. If the buyer's account is not bound to a valid mobile phone, the seller's evaluations will be accumulated at most 250, and the buyer's evaluations will be accumulated normally.
2. For orders that meet any of the following circumstances, sales volume and evaluation will not be accumulated or deleted:
1. Orders whose payment price is less than 30% off for a single item and whose payment amount is less than 5 yuan: sales volume and evaluation will not be accumulated;
2. If the orders determined by Taobao technology inspection as abnormal orders: sales volume and evaluation will not be accumulated.
3. If any of the following circumstances meets any of the following circumstances, the product will be deleted and not accumulated in the past 30 days:
1. The product contains SKUs below 1 yuan: After modifying the price of any SKU, deleting SKUs below 1 yuan or adding a new SKU, if any SKU is priced at 5 yuan or more, all orders paid at 1 yuan or more will be deleted and not accumulated;
2. If the product historical transaction record contains orders paid at 5 yuan or more, all orders paid at 5 yuan or more will be deleted and not accumulated once the orders paid at 5 yuan or more will be added;
3. Any product adjustment first-level category (except for the official category adjustment of Taobao):
1) If the product is transferred to or transferred out of a specific first-level category, all sales of the product will be deleted and not accumulated in the past 30 days;
2) For the purpose of other first-level categories, all orders paid at 1 yuan or less will be deleted and not accumulated in the past 30 days will be deleted and not accumulated in the past 1 year.
4. When modifying the price of a certain SKU for the product, if the modified price exceeds 10 times the minimum order payment price of the SKU in the past 30 days (except for the price ≥10 yuan), the sales volume of the SKU will be deleted in the past 30 days and will not be accumulated.
If the above-mentioned first and second items occur simultaneously, the second item shall be executed; if the above-mentioned third item occurs simultaneously, the second item shall be executed.
[Q&A]
5. How to understand that sales are not accumulated, evaluations are not accumulated, and evaluations are deleted?
Sales volume is not accumulated: The transaction records of this order are not displayed or quoted in product details, searches and other results.
Evaluation is not accumulated: The buyer's evaluation of the order (including store ratings, comment content, additional comments) and the merchant's evaluation of the order (including credit points and comment content) will be displayed normally, but the merchant does not count the store ratings of the order, and the buyer's evaluations will not count the credit points.
Evaluation deletion: The buyer's evaluation of the order (including store ratings, comment content, additional comments) and the merchant's evaluation of the order (including credit points, comment content) will no longer be displayed after deletion, and the merchant will not count the store ratings of the order, and the buyer will not count the credit points.
7. "Orders with a single item that pays a price of 30% less than a fixed price and a payment amount of less than 5 yuan: sales volume and evaluation are not accumulated." How do you understand this?
For example, the seller released a hairpin product, the price of the butterfly-shaped SKU is 17 yuan. The buyer purchased two butterfly-shaped hairpin. In addition to postage and discounts, he paid a total of 9.6 yuan. The payment price of a single item for the order is 4.8 yuan, which is 30% off below the single price. The sales volume and store ratings of the order are not accumulated.
8. What is an abnormal order?
Based on probability science and big data technology, Taobao will conduct investigations from multiple dimensions such as transaction subject, transaction information, and transaction behavior. If the Taobao system comprehensively judges, it is determined that the transaction is obviously different from normal transactions, it can be determined as an abnormal order.
9. What specific situations do abnormal orders include?
Abnormal orders include but are not limited to the following situations:
1) The transaction entity is investigated as being significantly different from normal transactions in the registration, login, transaction, evaluation, refund, after-sales links, etc.;
2) Orders that disrupt the business order of Taobao platform or merchants;
3) Other orders that do not have reference significance for terminal consumers to make shopping decisions.
10. Why should we delete sales and evaluations of abnormal orders?
One of the purposes of sales and evaluation is to provide reference for other consumers in the shopping decision-making process. These orders are different from normal transactions because of their trading subjects, transaction information, transaction behavior, etc., and can no longer provide effective guidance for consumers' shopping decisions. (Note: There are changes in the Q&A number comparison)
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