Are you really ready to make the next papi jam?

Papi Jiang's popularity has stimulated a large number of entrepreneurs, burning money and getting rid of all kinds of money, but after a few months, it is very good.

Everyone wants to become Papi Jiang, why do they eventually become "zombie"?

I think the first thing I need to do is to clarify the relationship with fans.

Celebrities and fans

Maybe you think that celebrities’ fans are very loyal to celebrities, especially those who are brainless, who are simply selling their idol careers. When we disdain for brainless fans, we may also think in a slight mental state: How great it would be if I had such a good fan or rich fan.

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But one truth is that fans do not follow the stars themselves, but use the stars themselves as raw materials and carriers, brokerage companies, advertisers, and fan groups as traders, and use advertisements, films, music, texts and pictures to collectively create a virtual image named after the stars . Just like many young and handsome guys who are popular now, fans are not their own fans, but just a virtual image with them as the carrier. The image of a celebrity must satisfy the fantasies as much as possible and even bring some surprises from time to time to maintain popularity.

Once the "star" has finished his talents or his character collapses in an avalanche, fans will leave without any mercy.

There are many such examples, and there is no need to give examples one by one.

Internet celebrities and fans

Maybe you think Internet celebrities are too awesome in e-commerce monetization, and a person's sales can actually match a company. But the logic is the same as that of celebrities, and even the stickiness of fans is worse because Internet celebrities are oversupply of products and the cost of selection is high.

1. Help fans choose products that are still acceptable

2. Add personalized value added to the product

3. Sell personal charm, knowledge value, and entertainment value

Only by realizing the miracle of Internet celebrity e-commerce.

Instead of saying that fans really have to recognize an internet celebrity. Once the internet celebrity cannot continue to provide the above value, or even just stay in place, it will be replaced by younger, more playful and more insightful internet celebrities.

Zhang Dayi

E-commerce and fans

Stimulated/deceived by the celebrity economy and the internet celebrity economy, many e-commerce companies have tried the fan economy and formed new media departments and fan departments. Weibo, WeChat, live broadcasts, and internet celebrities took turns to participate, and even the fallacy that fans are king and fans win the world.

These two sentences are of course good, if you haven't forgotten its premise.

The origin of the fan economy is because

Overproducts

Selection cost increases

Difficulty in improving product quality

Emotional value highlights

Instead of having fans, there is everything.

Fans are like prodigal sons. You are beautiful and beautiful enough. He is affectionate with you. When you are old, you are in a bad mood. He waves his sleeves without taking away a cloud.

Therefore, internal strength is the key. If you make the product well, truly target the needs of fans, and provide the service well, so that the experience can be thornless.

After practicing internal skills, fans will post things to let you go to heaven in minutes.

If you don’t practice internal skills well, what will happen if you pull a big cart in a small horse?

It is very inspiring to share a lesson from Coach Liu Guoliang to the Table Tennis players:

The article ends with a paragraph about the definition of internet celebrities written a few months ago:

The internal logic of Internet celebrities is: bypass all levels of channels for product information transmission and hit the hearts of users directly. Internet celebrities have achieved the goal of attracting as many fans as possible to a circle that uses various means to create an omitted screening process and directly hits the user's hearts, and directly conveys product information to the user, and then sells products to gain profits. No matter what method is used, you can make good content to attract users' attention and focus on your own core users in this eye-catching war to succeed.