#Laogao E-commerce Newsletter# [E-commerce Evening News on August 8]

Evening information:

1. 1688 notice: On September 10, Wangpu’s top-level domain name binding and filing service will be offline;

2. The transaction volume of Taobao Zhuozhou Book Special Shop exceeded 30 million yuan;

3. Douyin e-commerce launches a special project to support the intangible cultural heritage industry belt: in the next year, it will drive the sales of intangible cultural heritage industry belts to exceed 30 million pieces;

4. Shopee cooperates with Vietnamese e-commerce association VECOM to launch a safe shopping plan;

5. TikTok designated Best Express subsidiary as its Malaysian logistics service provider;

...

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E-commerce newsletter

1. The transaction volume of Taobao Zhuozhou Book Special Shop exceeds 30 million yuan

According to August 8, data shows that as of August 7, the "Zhuozhou Book Special" of Taobao has been launched for three days since the launch of Taobao's "Zhuozhou Book Special" of Taobao, and purchased 385,000 orders. Book blind boxes such as "fuel bags" and "assistance bags" account for about half of the total orders. It is understood that Taobao launched the "I Buy a Book for Zhuozhou" campaign on August 4, and introduced a series of assistance measures such as traffic support, green channels and logistics transfer warehouse division services to help the affected book merchants in Zhuozhou. (Qianlong.com)

2. 1688 notice: On September 10, Wangpu's top-level domain name binding and filing service will be offline

On August 8, 1688 Chengxintong issued a notice saying that Wangpu's top-level domain name business has been adjusted. After overall evaluation, the 1688 platform will remove Wangpu's top-level domain name binding and filing services on September 10, 2023. Except for different suffixes, the functions supported by secondary domain names are the same as those of top-level domain names, and merchants can modify secondary domain names according to platform rules. (1688 platform rules)

3. Douyin e-commerce launches special project for supporting intangible cultural heritage industry belts: in the next year, it will drive sales of intangible cultural heritage industry belts to exceed 30 million pieces.

On August 8, the launch ceremony of the "Renewal of Intangible Cultural Heritage" of Douyin e-commerce and the launch ceremony of Jingdezhen Station, a special support for the intangible cultural heritage industry belt, was held in Jingdezhen, Jiangxi today. At the meeting, Douyin E-commerce announced the launch of a special project for the support of intangible cultural heritage industry belts, which will help the development of intangible cultural heritage characteristic industries through daily business training, product card traffic support, expert traceability live broadcast and other measures. Through special projects, it will drive the sales of intangible cultural heritage industry belts to exceed 30 million pieces in the next year. This event is guided by the Jingdezhen Municipal People's Government, hosted by the Jingdezhen Municipal Bureau of Commerce, Jingdezhen Municipal Bureau of Culture, Radio, Film, Television, Press, Publication and Tourism, Douyin E-commerce, and hosted by Jingdezhen Tao Culture and Tourism Group and other units. (Tiktok e-commerce)

Internet news

4. Make a friend and respond to the name change of Century Ruike: Make a friend to complete the core registration information change

On August 8, the official Weibo of Jiaoge Friend Technology Co., Ltd. released a message saying that today, "Hangzhou Century Ruike Information Technology Co., Ltd." was officially renamed "Jiaoge Friend's Preferred Technology Co., Ltd.", as the corresponding industrial and commercial entity in mainland China. The relevant person in charge said that the name change marks the completion of the change of core registration information for making friends and will usher in a new development opportunity. (Whip the Cow)

5. Copyright of VR live broadcast software registration on Douyin

According to news on August 8, Tianyan Check data shows that the copyright of "Douyin VR Live Android Software" of Beijing Weibo Vision Technology Co., Ltd., a subsidiary of Douyin, has been registered and approved, and the current version number is V1.0.0. (Tianyan Check)

Cross-border newsletter

6. Shopee cooperates with Vietnam E-commerce Association VECOM to launch a safe shopping plan

August 8th news, Shopee and the Vietnam E-commerce Association recently launched a consumer protection initiative called "Shopee Safe Shopping" to strengthen guidance on how consumers can shop safely on e-commerce platforms and help reduce their shopping costs. Worries about common risks. From the homepage of the Shopee app, users can access secure shopping guide pages and support features to enhance the shopping experience. The information page shows that in Shopee Mall, consumers can be assured to purchase authentic products from many well-known domestic and foreign brands or official authorized stores, and enjoy discounts: 100% authentic, free returns within 7 days, and free shipping. (Shopee)

7. SHEIN launches SHEIN X NAFA capsule series

August 8th news, SHEIN recently launched the SHEIN X NAFA capsule series to celebrate Singapore's 58th anniversary. The series is part of a collaboration between SHEIN flagship incubator project SHEIN X, a final year student at Singapore’s pioneer art education institution Nanyang Academy of Arts. The SHEIN X NAFA capsule collection includes six styling and 12 pieces, including tops, pants, dresses and skirts. The SHEIN X Incubator program has grown from having only 7 designers when it was launched in January 2021 to having more than 3,000 designers and artists around the world, and has launched more than 30,000 original works. SHEIN has invested more than $55 million in the program. (SHEIN)

8. TikTok designates Best Express subsidiary as its Malaysian logistics service provider

On August 8, TikTok has designated Best Express Malaysia, a subsidiary of Best Express in Malaysia as its logistics service provider in Malaysia. After the cooperation, Best Express Malaysia will provide TikTok Shop sellers with on-site pickup, parcel sorting, delivery and other services. At present, Best Express has launched similar cooperation with TikTok in Vietnam and Thailand. (TECHINAISA)

9. Amazon opens a global store and releases the "Ten Measures for Starting the Industrial Belt" plan

On August 8th, Amazon Global Store Opening China today released the "Ten Support Plans for Industrial Belts to Start Sail, promoting the integrated development of "cross-border e-commerce + industrial belts" from five aspects: business opportunity expansion, brand building, localized services, talent cultivation and brand benchmarking. Specifically, it includes: launching a series of "new development" assist plans for emerging sites; launching Amazon Enterprise Purchase Industrial Belt Accelerator Plan; providing customized services based on the development characteristics of industrial belt enterprises; launching the exclusive flagship brand support plan for multi-industry belts; opening exclusive channels for large brands and large manufacturing companies to open stores; carrying out special training programs such as multi-city tour training camps for sellers training centers in Asia-Pacific, special training on industrial belt category potential; upgrading the "Amazon Global Store Opening Era Youth Program"; upgrading the Amazon third-party solution provider network; opening the "100 Benchmark Plan for Starting Sail". (Amazon Global Store Opening)

10. EBay off-site advertising helps sellers increase product traffic

On August 8, eBay's official Weibo account introduced its other advertising product - off-site advertising, which allows sellers' items to have the opportunity to appear in Google and Bing's advertising spaces, display them to potential off-site buyers, and obtain more channel traffic outside the eBay platform to achieve sales growth. Sellers can find "Offsite ads" in the drop-down menu of the Seller Center-Marketing-Advertising Bulletin to serve. (eBay)