#Laogao E-commerce Newsletter# [E-commerce Evening News on June 7]

Evening information:

1. Oriental TV’s 618 Taobao live broadcast debut report card: live broadcast sales exceeded 10.7 million, and the overall transaction volume exceeded 10 million;

2. The video account launches a new function "investment service". Merchants can collect user information through this service;

3. 1688 Industrial Products will launch the "Ten Thousand Enterprise Precision" series of activities from the 6th;

4. Meituan: It is recommended to elect Yang Minde as an independent non-executive director;

5. Shopify announced that it has completed the sale of its logistics business to Flexport;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Make a friend Asian Games live broadcast event sales reached 137 million yuan

On June 7, the live broadcast room of Jieke Friends launched a 21-hour live broadcast activity "Violent Zhejiang, Share Asian Games" from 5 a.m. on June 6. According to statistics, the sales of this live broadcast reached 137 million, the number of orders reached 211,600, and the cumulative number of viewers reached 4.955 million. The products sold on this live broadcast include Feitian Moutai, Wuliangye, Yimian Anshui Pillow, Gucci Sunglasses, Miguang RF Beauty Device, Helena Black Bandage, Three Squirrel Daily Nuts, Arctic Orange Ale, Yadi Travel Scooter, Dyson Vacuum Cleaner, and Inner Floor Washing Machine. (Whip the Cow)

2. Oriental TV’s 618 Taobao live broadcast debut report card: live broadcast sales exceed 10.7 million, and the overall transaction volume exceeds 10 million.

On June 7, the report card of Oriental TV’s first live broadcast on Taobao during 618 was released, with live broadcast sales exceeding 10.7 million, the overall transaction volume exceeded 10 million, and the live broadcast room increased by 300,000 fans. On June 6, more than 10 million people watched @Oriental Satellite TV Star Selection. Oriental Satellite TV invited a group of "star" friends to help, started the live broadcast of Shanghai, and used Shanghai dialect to bring goods, and spoke for Shanghai domestic goods. Among them, the most popular one is Shanghai classic domestic product. A total of 100,000 yuan of Shanghai sulfur soap, nearly 5,000 bottles of Liushen flower dew, and 30,000 white rabbit milk candies were sold in this market. Fenghua conditioner, Guangming milk bricks, Xinghualou pastry, and Jiangsu and Zhejiang Hui pre-made dishes were also one of the hottest products that night. (Taobao Live)

3. The video account launches a new function "investment service". Merchants can collect user information through this service.

It is reported that at the beginning of this year, WeChat will open the access to customer details interfaces and test the video account fund retention service; in the early stage, it will only open to blue-collar recruitment and car company recruitment, and recently it will be fully opened to media, recruitment, training, intermediary, retail and other fields. To apply for a retention service, you must complete the video account enterprise certification and pass the qualification declaration before you can create components and add retention component links. After it is officially launched, merchants can collect user information through the service, or guide users to directly contact the corporate WeChat account or WeChat customer service bound to the component. (Yibang Power)

4. WeChat cracked down on bad live broadcast behavior in the past week to deal with 438 illegal PK live broadcast rooms

According to the WeChat Coral Security Public Account, in recent times, the vulgarity of live broadcast PK sessions has attracted social attention. WeChat firmly opposes and continues to crack down on bad live broadcast behaviors that aim to attract attention and attract traffic, such as drinking and fighting, script hype, vulgar punishment, etc. The platform maintains a zero-tolerance attitude towards such behaviors, and will carry out special governance in depth to strictly deal with violations. (WeChat Coral Security Official Account)

5. 1688 Industrial Products will launch the "Ten Thousand Enterprise Precision" series of activities from the 6th

According to June 7, 1688 Industrial Products recently released a series of activities of "Ten Thousand Enterprise Precision". It is reported that for qualified industrial product merchants, 1688 has equipped strong support resource rights and localized services to help new merchants and leading industrial belt factories gain more business opportunities. New merchants can obtain five product quotas for industrial belt map marking, industrial product experts choose Green Channel, "one-click promotion", new business support plan and other five resources to improve the exposure and operational capabilities of new businessmen. (1688 Business People Circle)

Internet news

6. Meituan: It is recommended to elect Yang Minde as an independent non-executive director

On June 7, Meituan issued an announcement, and the board of directors happily announced that on June 7, 2023, Yang Minde had been nominated by the board of directors, and the company's shareholders proposed to be elected as an independent non-executive director in the form of ordinary resolution at the annual meeting of fresh shareholders. After the special resolution on the proposed amendment of the Company's existing articles of association disclosed in the announcement dated March 24, 2023 and the relevant proposal to elect Yang Minde as an independent non-executive director at the annual general meeting will be passed, the appointment of Yang Minde as an independent non-executive director will take effect at the end of the annual general meeting. (Meituan)

7. Guo Yang, a technical backbone of Baidu Apollo, resigned

According to June 7, Guo Yang, chief product architect of Baidu IDG, has resigned and the relevant information cannot be found within the company. Previously, Guo Yang was mainly responsible for the implementation of intelligent driving products such as autonomous parking and integrated parking on Baidu Apollo platform, and reported to Chu Ruisong, general manager of IDG Intelligent Automobile Division. In response to the above information, Baidu responded: "Apollo's intelligent automotive business is not affected in any way, and all projects are being promoted at a normal pace." (36Kr)

Cross-border newsletter

8. Shopee Philippines SLS has added a new applicable zone D

On June 8, Shopee China Seller Center recently issued a notice on the addition of applicable areas to the Philippine site SLS-Economy International maritime economic channel. The notice stated that in order to expand the coverage of platform logistics services and improve user experience, the Shopee Philippine site SLS-Economy International maritime economic channel will be opened to Philippine Zone D area buyers place orders on June 5, 2023. The freight rate in this area is consistent with Zone C, and the freight rate still has a competitive advantage over the air freight channel. Both the lifting price and the renewal price are 45PHP. It should be noted that the Philippines Zone D (D area) includes the Mindanao area; only applicable areas are added this time, and no changes in the seller's collection price are involved. (Sohu.com)

9. Amazon and Polish Chamber of Commerce cooperate to launch the "cross-border.pl" portal

On June 7, Amazon and the Polish Chamber of Commerce jointly launched the "cross-border.pl" portal. The cross-order.pl portal will provide entrepreneurs with practical knowledge about the next stage of international expansion, namely export preparation, strategy development or choice of sales channels, such as through market platforms. The portal was launched on June 5 during a global check-in meeting organized by the Polish Chamber of Commerce under the auspices of the Ministry of Finance, PARP and PaiH. (Global Broadcast)

10. Shopify announced that it has completed the sale of its logistics business to Flexport

On June 7, Shopify announced that according to the transaction agreement on May 3, 2023, Shopify has completed the previously announced sale of its former Shopify logistics business to Flexport, the world's leading technology-driven logistics platform. In this sale, Shopify acquired shares representing 13% of Flexport's equity, an increase in its existing equity in Flexport. Shopify said the transaction delivers the logistics solution Shopify has been building to trusted partner Flexport. The company intends to further share details on the impact of the transaction on its second quarter operating results ended June 30, 2023 during its next earnings call. (Shopify)