#Laogao E-commerce Newsletter# [May 15th E-commerce Morning News]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Doudian app-Julyu Qianchuan supports product card promotion

According to May 14, in order to meet the promotion needs of merchants in mobile business scenarios, Doudian app - Juliu Qianchuan has successively supported live streaming and short videos to sell goods. Product card promotion has the following advantages: low threshold and rapid operation to achieve promotion, obtain more traffic, and promote transactions; adjust the promotion plan in a timely and flexibly manner according to the e-commerce business status at any time. Merchants who log in to the Doudian app can use it; merchants who have not completed the contract must go to the Juliu Qianchuan PC to complete the contract signing before they can use it. (July Qianchuan e-commerce advertising assistant)

2. JD.com launches Mother's Day Shoe Gift Special: Get 30 off for every 300 yuan

On May 14, JD.com released a list of Mother's Day shoes gifts, bringing together casual shoes, sandals and other categories to meet mothers' wear needs in multiple scenarios such as daily commuting, sports, and leisure. At the same time, at JD.com’s Mother’s Day gift special event, there are also many categories of gifts such as women’s clothing, gold jewelry, skin care suits, fashionable luggage, shoes, etc., as well as a value discount of 30 off for every 300 yuan and a limited-edition quality gift of 9.9 yuan. There are more brands of good shoes on JD.com's Mother's Day special session. Consumers can search for "Mother's Day gifts" on JD.com to enter the special session for purchases. (News from the world in the morning)

3. The i Moutai Brand Day series of activities will be launched soon

On May 14, "Born for i 5.19" is another large-scale brand festival event prepared by i Moutai for new and old users this year. Event time from May 19th to 21st: Users who have participated in the 13 special subscriptions for "Xiao Mao Good Luck" can participate in the "Sui Mao Maotai" bottle of 53%vol 500ml Kweichow Moutai liquor, 53%vol 500ml Moutai 1935×2 bottles, 53%vol 500ml Kweichow Moutai liquor (treasure), and Feitian 53%vol 100ml Kweichow Moutai liquor (i Maotai) × 2 bottles. The four products can be purchased directly once. For users who participated in the daily "Enjoy Appointment Subscription" for more than 300 days, 99 people were selected to receive a set of 53%vol 375ml×2 Kweichow Moutai wine gift boxes. (Xiaomaoi Maotai)

4. Douyin Life Service officially released the 4S model of catering service providers

On May 14, in order to help Douyin life service service providers better operate, Douyin Life Service released the "4S capability model" of catering service providers, which for the first time clearly describes the capability model of service providers in Douyin life service, and relies on this to build a good knowledge system, curriculum system and certification system for service providers. The 4S model of catering service providers includes 4 major modules, covering industry awareness, customer contract signing, service performance, and asset precipitation. (TikTok Life Service Business Observation)

Internet news

5. WeChat test status comment function is only visible to both parties

According to May 15, since the top function was tested in WeChat Moments, WeChat has added a status comment function. Some netizens revealed that WeChat status can be commented, and only comments can be seen by both parties. It is reported that this function is not currently open to all users and is still in the internal testing stage. (Sina Technology)

6. Xiaomi refutes rumors that employees over 35 years old in Wuhan headquarters only retain 10% of them

On May 14, Wang Hua, general manager of the public relations department of Xiaomi Group, issued a statement saying, "Last night, employees of our company's Wuhan headquarters over 35 years old only retain 10% of the information, and after investigation, they were all rumored. Now the company's legal department has collected evidence of the relevant information and reported it to the relevant departments. The Internet is not a place beyond the law, so do not spread rumors. I believe that under the background of Qinglang Action, online rumormongers will definitely be punished by law." (Wang Hua Weibo)

7. Zhou Hongyi announced the launch of the "360AI Store"

On May 14, Zhou Hongyi, founder of 360 Group, announced that 360 will be launched in an AI store. As an AI navigation, 360AI Store will integrate global AI tools. On the one hand, it will use the advantages of traffic to provide display windows for startups that develop AI vertical applications, and on the other hand, it will make it more convenient for ordinary users to use AI tools. Currently, 360AI Store brings together more than ten categories of hundreds of tools such as AI mapping, AI writing, and AI audio production to unify display and navigation. Zhou Hongyi introduced that many AI tools are SaaS-based applications based on browsers, and 360 Browser has more than 400 million users, which can provide display windows and traffic portals for AI applications. (financial)

Cross-border newsletter

8. Shopee advertising is launched and exports the automatic keyword list function

On May 14, Shopee Ads recently launched the function of automatically delivering keyword lists. Shopee has now opened the entrance to export automatic keywords. Sellers can download the system to view what automatic keywords are and view the advertising effect. This feature was opened to existing advertising store sellers on the platform on May 10, 2023. You can log in to the China Seller Center to use it in the Shopee advertising module. From the query portal, the seller clicks to enter the China Seller Center - Shopee Ads - Search Ads - Export data. (Shopee)

9. Shopee Singapore will adjust the shipping fee for SLS-Standard Express-Pick Locker self-pick cabinet channel

On May 14, Shopee issued an announcement stating that the Singapore site will adjust the shipping fee to buyers of the SLS-Standard Express-Pick Locker pickup cabinet channel at 00:00 on May 17, 2023. The buyer's shipping fee for the self-pickup cabinet channel increased from 0.56 to 0.93, and the lifting price for the seller's shipping fee increased from 1.42 to 1.79. The limit of parcel weight in this channel: ≤2 KG; parcel size requirements: maximum edge ≤30 cm; parcel value limit: ≤20 SGD. (Shopee)

10. Shopee releases incentive plan for new sellers to enter key categories

5月14日消息，Shopee 公布的数据显示，过去一年中，母婴和美妆个护产品的销售额都有了显著增长，尤其是在印度尼西亚、马来西亚和菲律宾等国家，这些产品的销售额增长率更是高达 50% 以上。此外，对于推荐新卖家成功开店的老卖家，平台也会给予最高 3 个免费秒杀资源位和品类经理店铺诊断。（DNY123）