Evening information:
1. Li Jiaqi's 38th Festival live broadcast will start on March 1;
2. Amazon updates the account appeal process;
3. Shopify upgrades ShopifyQL Notebooks convenient functions;
4. Wangwang and Haoliyou applied to freeze Carrefour's property of more than 46 million yuan;
5. BytePico lowered its VR device sales target in 2023 by about half compared with the previous year...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Pinduoduo’s “Agricultural Cloud Action” promotes three measures to help the digitalization of Yunnan’s flower industry
On February 28, Pinduoduo recently announced the launch of the "Agricultural Cloud Action", and Kunming, Yunnan, Nanning, Guangxi, Xiapu, Fujian, Weifang, Shandong and Shouguang became the first batch of agricultural production belts that focus on assisting digitalization. In addition, the Pinduoduo’s “Agricultural Cloud Action” special team has launched three major assistance measures to help the development of the local flower industry. In addition, the Pinduoduo’s “Agricultural Cloud Action” special team regularly holds two special trainings in Kunming area every month, and cooperates with mature merchants in Guangdong, Zhejiang, Fujian and other places to adopt 1-to-1 support for new merchants to ensure that new merchants and new anchors can catch traffic and sell products in the early stages of opening a store. (NetEase News)
2. Tmall: lipstick consumption recovers, searches in February rose by 67% month-on-month
On February 28, Tmall New Life Research Institute found that lipstick consumption has shown a recovery trend since this year. Data shows that the search volume of "lipstick" on Taobao mobile phones continued to grow month-on-month, up 67% in February from January, and the number of people who used AR makeup and color testing tools to test lipstick color doubled month-on-month; "retro red" became a popular color, and this week's search volume of "retro red lipstick" increased by 496%; since February, the post-00s have surpassed the post-95s for the first time, becoming the largest consumption power of lipstick on Taobao and Tmall. (36Kr)
3. Li Jiaqi's 38th Festival live broadcast will start on March 1
On February 28, on the eve of the "3.8 Promotion", live e-commerce company Meibu Network Technology Co., Ltd. released the latest arrangements and service guarantee work for the "3.8 Promotion" of its live broadcast matrix such as "Li Jiaqi Live Room", "All Girls Live Room", and "All Girls' Wardrobe". It is understood that this year's "3.8 Big Promotion", Meiji will officially start the live broadcast of the big promotion on March 1, and its "Li Jiaqi Live Room" will set up eight theme live broadcasts according to different categories. (China Radio and Television)
Internet news
4. Deutsche Bank: Reaffirm Alibaba's "buy" rating target price of HK$152
On February 28, Deutsche Bank released a research report saying that it reiterated Alibaba-SW's "buy" rating, with a target price of HK$152. In addition, management said that the order cancellation rate has returned to normal, and merchants have also shown strong desire to resume normal business, which the bank believes will help increase the monetization rate. In response to potential intensified competition, the company's management plans to increase investment in key areas such as e-commerce this year, and also predicts that the strong momentum of international business will continue. (Zhitong Finance)
5. Wangwang and Haoliyou apply to freeze Carrefour's property of more than 46 million yuan
According to news on February 28, Tianyan Check showed that recently, Hunan Wangwang Food Co., Ltd. Shanghai Branch and Haoliyou Food Co., Ltd. filed property preservation applications to the court, requiring the freezing of the bank deposits of Carrefour Supply Chain Management Co., Ltd. of the respondent Carrefour Supply Chain Management Co., Ltd. of more than 23.98 million yuan and more than 22.74 million yuan. In the short term, the corresponding value property was seized and seized. The court reviewed and found that the application comply with the law and ruled to be executed. (Tianyan Check)
6. BytePico lowers its VR device sales target in 2023 by about half compared with the previous year
On February 28, 36Kr learned that Pico, a VR manufacturer under ByteDance, has a sales target of about 500,000 units in 2023, of which the domestic C-end sales target is 350,000 units and the B-end market is 150,000 units. This target has shrunk by about 50% compared with the target of 1 million units last year. Another insider said that in terms of user activity, Pico's daily active users have been around 70,000 recently, and its weekly active users are around 100,000, and its weekly active target this year is also maintained at around 100,000. In addition, the aforementioned insiders said that Pico's general direction this year is to reduce sales expectations and return to rationality, while reducing corresponding resource investment and promoting cost reduction. (36Kr)
7. Alipay develops palm-painted payment function
On February 28, Tech Planet learned that Alipay is developing the "palm payment" function. The project has accelerated the research and development process since last year and may become a new payment method for Alipay in the future. In addition to the internal development of palm-print payment function, multiple palm-print payment prototype devices have also been pre-developed for offline payment scenarios. Users only need to place their palms in the palm-print recognition area of the device to complete the payment. It is reported that through the Palm Payment that WeChat is piloting, it was found that Palm Payment is mainly used in the payment scenarios of offline stores. You can pay by just raising your hand, which greatly improves the payment efficiency. (Tech Planet)
Cross-border newsletter
8. Amazon updates account appeal process
On February 28, Amazon Global Store Opened Announced that starting from 2023, customer service performance, policy compliance and delivery performance have been updated on the Amazon Account Status page. The updated version is simpler and more efficient. Sellers only need to check the corresponding options or answer questions to complete the appeal. However, in response to certain policy violations, the seller will still need to submit relevant supporting documents. (Opening a store on Amazon worldwide)
9. Shopify upgrades ShopifyQL Notebooks convenient function
On February 28, Shopify upgraded the ShopifyQL Notebooks function. The newly upgraded ShopifyQL Notebooks will provide Liquid reference, text block/code block reordering, and saving historical status. Merchants can quickly realize data storytelling by clicking the "One-click Run" button. Specifically, the Liquid reference function, through the Liquid reference function in ShopifyQL Notebooks, merchants can use Shopify's language template Liquid to create multi-data stories. Currently, through the convenient function of text blocks, merchants can quickly refer to the data elements of ShopifyQL code blocks, and can also add labels and filters to them to create a variety of conditional logic. (Shopify e-commerce independent website subscription account)
10. SHOPLINE and KOMOJU reach cooperation to help localize overseas products
On February 28, SHOPLINE and KOMOJU announced a cooperation recently. The two will provide cross-border sellers with convenient and fast mobile payment methods through resource docking and technology exchange, enhance the online shopping experience of e-commerce website consumers, and accelerate the localization process of overseas products. According to reports, KOMOJU payment processing service can batch introduce domestic payment methods such as credit card payment, convenience store payment, smartphone payment, electronic currency payment and bank transfer to merchants operating e-commerce websites. (SHOPLINE Ecological Cooperation)
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