#Laogao E-commerce Newsletter# [February 8 E-commerce Morning News]

Morning information:

1. The Kuaishou Magnetic Conference will open on February 22;

2. JD.com’s new short title release specifications will take effect on February 10;

3. TikTok responds that it will launch takeaway services: the group purchase and delivery project is still under pilot;

4. Wish integrates all violation complaints into the "violation" page;

5. eBay announced plans to lay off 500 employees, accounting for about 4% of the total number of employees...

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E-commerce newsletter

1. Kuaishou has punished 630,000 fraud accounts in the past half month

On February 7, Kuaishou Blackboard Newspaper released an announcement today on cracking down on fraudulent accounts. The announcement shows that from January 16, 2023 to January 31, 2023, the Kuaishou community security and risk control team conducted special governance on content and accounts such as fan gift-giving fraud, private order transaction fraud, part-time job fraud, marriage and dating fraud, etc. through the risk control identification model, and a total of 630,000 yuan of account fines were imposed. Kuaishou said that Kuaishou has always had zero tolerance for fraud and illegal acts. The community security and risk control team has been committed to fighting against fraudulent black and gray industries for a long time, constantly upgrading the algorithm identification model for selecting generations, and improving the platform's identification and combating governance capabilities. (Kuaishou Blackboard Newspaper)

2. Kuaishou Magnetic Conference will open on February 22

According to February 7, the Kuaishou Magnetic Conference will officially open in Beijing on February 22, 2023. As an annual marketing event in the industry, this Magnetic Conference will focus on commercial incremental and industrial opportunities with the theme of "2023·Incremental Effect", deepen the long-term value of the brand, and help customers achieve certain growth. It is understood that at this Magnetic Conference, Kuaishou Magnetic Engine will work with various industry partners to discuss Kuaishou's annual strategic direction of commercialization, commercial product innovation and marketing solutions, analyze the changes and opportunities brought by commercialization and e-commerce collaboration, and continuously activate new business and industry growth. (DoNews)

3. TikTok responds that it will launch takeaway service: the group purchase and delivery project is still under pilot

On February 7, in response to the launch of national takeaway services, a relevant person in charge of Douyin Life Service responded that the "group buying and delivery" project is still under pilot project in Beijing, Shanghai and Chengdu, and the self-service entry of merchants in the three cities has been opened in the near future. The pilot city will be gradually expanded according to the pilot situation in the future, and there is no specific timetable at present. (Sina Technology)

4. JD.com’s new short title release specifications will take effect on February 10

On February 7, JD.com released new announcements on the release of short titles today. The announcement shows that in order to improve the overall content quality of short titles of products and maintain the normal order of JD.com’s open platform, this specification is formulated in accordance with relevant national laws and regulations and JD.com rules. The general structure of the short title of the product is: brand name + product word + specification. If the category has separate requirements, it should be filled in according to the requirements of each category. The information in the short title should be true and accurate, and no false, wrong, ambiguity or unrelated to the product shall be present, and no content shall be deceived or misleading consumers. (JD Platform Rules)

Internet news

5. Ruisui lists JD.com as the preferred stock of Chinese Internet companies to raise its target price to US$85

On February 8, Ruisui analyst James Lee raised JD's target price from $82 to $85 and maintained a "buy" rating. The analyst still lists JD as the top pick for Chinese internet companies and is optimistic about the company's arrangements for its 2023: the company further expands its profit margins with continuous recovery, outstanding performance and realization of vertical logistics integration. (Zhitong Finance)

6. JD.com won the 0303 block of Yizhuang New City for 3.112 billion yuan

On February 7, according to the official website of the Beijing Municipal Planning Commission, the F1C-1, F1S-1, F1R-1, and F1A-1 plots in the 0303 block of Yizhuang New City were only awarded once, and the plot was finally won by JD.com at a reserve price of 3.112 billion yuan. According to the transfer documents, the land use properties of the F1C-1, F1S-1, F1R-1, and F1A-1 plots in Yizhuang New Town 0303 are B4 comprehensive commercial and financial services land, S4 social parking lot land, R2 Class II residential land, and A334 childcare land. The land area is about 71,700 square meters, the planned construction area is about 194,600 square meters, and the sales guide price is 58,000 yuan/square meter. (Beijing Business Daily)

7. Douyin has registered several Xindong takeaway trademarks

According to the news on February 7, Tianyancha App, Beijing Zitiao Network Technology Co., Ltd. has successfully registered several "Tik Tok Heart Takeaway" trademarks, with international classifications including education and entertainment, communication services, social services, etc. All of the above trademarks were applied for in July 2021. In addition, the "Xindong Takeaway Mini Program Software" applied for by the company was also approved in October 2021. According to media reports, Douyin will launch national food delivery services on March 1, and it has been internally tested in Beijing, Shanghai and Chengdu. (Tianyan Check)

Cross-border newsletter

8. eBay launches a blog to share experience in German currency delivery and sales

Recently, the eBay German website issued an announcement stating that in order to help sellers understand coin transactions in depth, they will discuss coin transactions, collections and risks involved in this business with three experts. The three experts are Stefan Lutter, general manager of the German Association of Coin Trade Professionals, Michael Becker, chairman of the board, and Tobias Körner, manager of the collection and rare items category of eBay Germany. (Yien.com)

9. eBay announced plans to lay off 500 employees, accounting for about 4% of the total number of employees

According to reports, on Tuesday local time, eBay filed with the U.S. Securities and Exchange Commission showed that eBay announced plans to lay off 500 employees, accounting for about 4% of its total employees. Subsequently, eBay's stock price rose slightly in after-hours trading. In a memo to employees, eBay CEO Jamie Ianne said the company decided to implement layoffs after researching the global macroeconomic environment over the past few months. He said layoffs will strengthen eBay's ability to provide customers with a better experience and will help eBay focus on areas where it can make the most impact. He also said that affected employees will be notified within the next 24 hours. (Sina Technology)

10. Wish integrates all violation complaints into the "violation" page

According to February 7, in order to facilitate the daily operations of merchants, Wish has integrated all violation complaints into the "violation" page, simplifying the appeal process for logistics tracking and speeding up the handling of complaints. In the future, these two paths will no longer support the creation of new complaints. Merchants must submit a complaint of "fulfilment of violations" through the following paths: "violation" - "policy violations". New "order not properly invested" violation. (Wish Merchant Platform)