Evening information:
1. TikTok launches original protection center;
2. Taote released the "Top Ten Babies of the Year" in 2022 that is most popular in the cost-effective market;
3. Gome Electrical Appliances' 4.49% stake in Zhongguancun was frozen by a market value of 210 million yuan;
4. In 2022, Alibaba.com Pay helps foreign trade small and medium-sized enterprises save more than 10 million;
5. Bill Gates: Not optimistic about Web3 and Metauniverse...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. TikTok launches original protection center
Specifically, when a creator enters from "I-Creator Service Center-Original Protection Center", the system will automatically detect the originality of the account. Authors with good originality can undergo original author certification, that is, proof of their original author's identity, which can be effectively avoided because the post-posted post is actually sentenced to be transferred. (Tik Tok)
2. JD.com's 2023 Annual Product Consumption Report: 80% of consumers are more rational and pursue realism this year
On January 12, JD Consumer and Industrial Development Research Institute released the "2023 Annual Goods Consumption Report", sorting out the consumption characteristics and user preferences of the Spring Festival in the Year of the Rabbit, and looking forward to the market trends in the coming year through the consumption characteristics of the Spring Festival. (Consumption Daily)
3. Taote released the most popular "Top Ten Babies of the Year" in 2022 in the cost-effective market
On January 12, Taote and VISTA View the World released the 2022 "Top Ten Annual Baby" list, and down-to-earth "artifacts" such as sharpening sticks and plaster patches were selected for the list. It is understood that in this selection, Taote comprehensively references the dimensions of consumer consumption, search volume and consumption growth in the cost-effective market, and jointly selected the top ten annual treasures that are most popular in the cost-effective market. In addition, daily necessities such as clothes hangers, tissues, slippers, etc. have also made it on the annual list because the cost-effectiveness is very popular among consumers in the cost-effectiveness market. (China.com Technology)
4. TikTok releases interesting news on the New Year’s Goods Festival
On January 12, Douyin released an interesting battle report to disclose hot sales and news about the big promotion. This time, Douyin's good New Year goods focus on the entire region. Experts/brands/merchants and platforms work together to achieve huge breakthroughs in all aspects. As for the core gameplay of the New Year's goods festival, the total time for selling goods in the live broadcast room reached 29.45 million hours, and the anchors sent out a total of 2.08 million lucky bags; the number of orders paid for every purchase of goods sold across stores exceeded 10 billion, which is equivalent to about 300 items sold every 1 second; the total number of people receiving consumption coupons is 9.69 million. Among them, the number of viewers of the "Hometown New Year's Goods" live broadcast has reached 100 million, and Liuzhou snail noodles have become the most popular local New Year's Goods; the cumulative sales of red envelopes, Spring Festival couplets and other products exceeded 8.18 million pieces. Among them, Guangdong people love to send red envelopes, Jiangsu people love to post couplets; sorghum, nougat, and chocolate are the favorite candies for everyone during the New Year, and more than 50 women in Shanghai love to buy candy; tea, nuts, white wine, etc. have become the first choice for gifts during the Spring Festival. The wine sold during the event can fill about 7 swimming pools. (Douyin e-commerce marketing observation)
Internet news
5. Alibaba withdraws shares of smart TV manufacturer Weijing Technology
According to the news on January 12, Tianyancha App showed that recently, smart TV manufacturer Weijing Technology Co., Ltd. has undergone industrial and commercial changes, Alibaba (China) Network Technology Co., Ltd. withdrew from the ranks of shareholders and added a new shareholder Shanghai Weilisi Technology Co., Ltd. Before exit, Alibaba invested 630 million yuan and held 31.5% of the shares. According to information, Weijing Technology Co., Ltd. was established in April 2015. Its legal representative is Lu Jinrong, with a registered capital of RMB 2 billion. Its business scope includes the research and development and sales of digital TVs, LCD displays, flat panel display materials, large-screen color projection display optical engines, light sources and whole machine equipment, audio equipment, electronic equipment, etc. Its shareholders also include Huaren Culture Co., Ltd., Linzhi Tencent Technology Co., Ltd., etc. According to its official website, Weijing Technology is a young Internet technology company, initiated and founded by Chinese Culture CMC in 2015. It also received funding and resource support from Alibaba and Tencent at the beginning of its establishment. (Tianyan Check)
6. Bill Gates: Not optimistic about Web3 and Metauniu
According to reports on January 12, Microsoft co-founder Bill Gates recently expressed his views on some tech hot words, saying that artificial intelligence is "quite revolutionary", but is not optimistic about Web3 and the metaverse. Some users also asked Gates’s view on generative artificial intelligence and how he believes this technology will affect the world. In addition, he also highly praised the recent popular ChatGPT, saying that it will give him a glimpse into the future, and the entire method and the speed of innovation impressed me. TechWeb)
7. Gome Electrical Appliances' 4.49% stake in Zhongguancun was frozen by a market value of 210 million yuan.
According to the announcement issued by Zhongguancun on January 12, the announcement of some shares of the controlling shareholder's joint action person being waiting for freeze showed that recently, Beijing Zhongguancun Technology Development Co., Ltd. learned through the inquiry of China Securities Depository and Clearing Co., Ltd. that Gome Electrical Appliances Co., Ltd., as the company's joint action person being the company's controlling shareholder Gome Holding Group Co., Ltd., currently holds about 55.504 million outstanding shares of the company, with a shareholding ratio of 7.37%; Gome Electrical Appliances holds approximately 33.7915 million shares of the company were waiting for freeze by the court, accounting for 60.88% of its shares, accounting for 4.49% of the company's total share capital, with a market value of approximately 210 million yuan, and a waiting period of 36 months. (Official Zhongguancun Technology)
Cross-border newsletter
8. Alibaba.com Pay helps foreign trade small and medium-sized enterprises save more than 10 million in 2022
On January 12, Alibaba International Financial Services Alibaba.com Pay just announced its "report card". Last year, in order to help small and medium-sized foreign trade enterprises reduce costs and increase efficiency, Alibaba.com Pay actively carried out a series of measures such as merchant inclusive activities and lowering fees, helping small and medium-sized foreign trade enterprises save more than 10 million in cross-border collection fees. It is understood that Alibaba.com Pay currently supports TT/LC payment collection, and can meet various trade scenarios such as 9710/0110/1039, and can achieve one-stop management of multi-platform order payment collection. (Go to sea e home)
9. TikTok for Business launches Valentine's Day marketing topic
On January 12, in order to help brands better win Valentine's Day consumption power, on January 10, TikTok for Business official website node marketing energy station launched a Valentine's Day marketing special topic, which comprehensively accelerates the Valentine's Day marketing of overseas brands from marketing strategies, product selection insights, expert creativity and brand practical experience. It is understood that in order to celebrate Valentine's Day, many consumers are immersed in the sweet atmosphere of the festival a few weeks in advance. The Valentine's Day topic on TikTok platform #valentinesday has reached 29.9 billion video views as of January 10, 2023. Although Valentine's Day in February, the number of views on the topic #valentinesday2023 has increased rapidly since January, reaching 36.5 million as of January 10, 2023. (Sina News)
10. Amazon Advertising Releases 2023 Overseas Brand Marketing Trend Insights
On January 12, Amazon Advertising is based on the analysis of advertising trends of brands on Amazon, bringing together the diverse vision and practical experience of many overseas brand marketing helmsmen and dozens of senior seller lecturers to share, and publishing the "2023 Overseas Brand Marketing Trend Insights", focusing on global brand marketing trends and industry challenges, empowering more overseas companies to see the opportunities for change and improve advertising marketing skills. Amazon Advertising Survey shows that 79% of consumers say they are more willing to buy products and services from brands that are consistent with their values. (Qianlong.com)
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