Morning information:
1. Zhao Fan, head of Douyin e-commerce market: GMV has never been the ultimate goal, meeting user needs is the first priority;
2. Xiaohongshu officially launched the "Just Plan";
3. Wanliniu ERP was selected as the gold medal service provider in Doudian Service Market;
4. Amazon's warehousing policy may usher in major adjustments;
5. Huang Guangyu sold 143.34 million shares of Gome Retail on January 6...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Xiaohongshu officially launched the "Just Plan"
On January 11, Xiaohongshu recently released the "Inspiration "Supply Station"·Xiaohongshu Snack Industry User Insight Report" for the first time at the "Stop Plan" of the Food and Beverage Industry Marketing China Tour event in Guangzhou, sharing the latest grass planting methods and annual marketing map of Xiaohongshu's food and beverage industry. It is reported that Xiaohongshu's "just plan" will start with Guangzhou, combine the hot spots and regional characteristics of food and beverage marketing, and create a new marketing strategy with the brand in 2023. (Xiaohongshu Business News)
2. Suning.com: Since the start of the New Year’s Festival, dishwashers in offline stores have increased by 325% year-on-year
Data shows that since the start of Suning.com New Year's Festival, dishwashers in offline stores have increased by 325% year-on-year, large-screen TVs from 65-inch to 75-inch have increased by 190% year-on-year, and floor washing machines have increased by 56% compared with the same period last year. It is understood that in order to meet consumers' needs for home appliance purchases and replacement during the Spring Festival, Suning.com continues to implement New Year's goods festival activities. Suning.com has successively launched activities such as 50,000 home appliances starting at 50,000 home appliances, full purchase of brand purchases, subsidies for old-for-new purchases, and cleaning of home appliances for free. (financial)
3. Zhao Fan, head of Douyin e-commerce market: GMV has never been the ultimate goal, meeting user needs is the first
On January 11, Zhao Fan, the head of Douyin e-commerce market, had a conversation with Huang Hai, a podcast "Crazy Investment Circle" anchor during the New Year's Festival. Talking about the reason why Douyin iterates from interest e-commerce to global interest e-commerce, Zhao Fan said that the change comes from Douyin's perception of user behavior. Zhao Fan said, "GMV has never been the ultimate goal of the Douyin platform, and meeting user needs is the first priority." (Tiktok e-commerce merchant assistant)
4. WeChat Advertising and WeChat Open Platform launch the "Mini Program Traffic Main Agency Operation" model
On January 11, WeChat Advertising and WeChat open platform launched the "Mini Program Traffic Main Agency Operation" model, providing service providers with official product capabilities, supporting them to assist mini program merchants in monetizing traffic, sharing advertising revenue, and obtaining sustainable commercial revenue supplements. According to reports, the platform supports service providers and mini-program merchants to set the accounting ratio. While completing the authorization process within the mini-program, the accounting ratio can be confirmed in one step. WeChat advertising is settled in separate accounts every half month, eliminating the financial process of secondary settlement between service providers and merchants. (WeChat Advertising Assistant)
Internet news
5. YTO Express announces that it will not close during the 2023 Spring Festival
According to January 11, YTO Express released the 2023 "No Closed in the Spring Festival" service announcement today. YTO Express said that the Spring Festival of 2023 is approaching, YTO Express will continue to provide customers with "non-closed Spring Festival" express delivery services, and firmly implement the national work requirements for effectively ensuring delivery services during the Spring Festival. The announcement shows that YTO Express will start its Spring Festival operation model from January 20, 2023 to January 25, 2023. In addition, YTO Express said that due to extreme weather factors in some areas, the express delivery time will be slightly affected. YTO Express will always pay attention to and allocate resources reasonably to ensure the quality of service. (Yotong Express official website)
6. Wanliniu ERP was selected as the gold medal service provider in Doudian Service Market
On January 11, Doudian Service Market released the gold medal service list for the fourth quarter of 2022, and Wanliniu won the "gold service provider" of e-commerce ERP. This gold medal service provider is the result of the Doudian service market's comprehensive rating of the service provider in the 2022Q4 quarter. Based on the service scale, effect, after-sales service, violations, etc. as the basis for judgment. (Wanli Niu)
7. Twitter considers releasing 1.5 billion usernames for sale
Twitter has considered creating new revenue by selling usernames, people familiar with the matter said. Engineers have discussed allowing people to bid on Twitter usernames by holding online auctions. The username is a word, number, or string of characters following the @ symbol that are used to identify an account on Twitter. It is not clear whether the project will continue to advance, nor whether the plan will affect all usernames or only a portion of the usernames. Musk said last month that he hopes to start eliminating inactive accounts on Twitter and release 1.5 billion usernames. (Hexun.com)
8. Huang Guangyu sold 143.34 million shares of Gome Retail on January 6
According to the Hong Kong Stock Exchange documents, the controlling shareholder Huang Guangyu sold 143.34 million shares of Gome Retail on January 6, with an average reduction price of HK$0.1138 per share, and the shareholding ratio fell to 14.84%. (China News Service)
Cross-border information
9. TikTok Shop double-year promotion, the average daily GMV of the UK market increased by 131%
The TikTok Shop double-annual promotion ended successfully. During the entire event, the UK market achieved an average daily GMV increase of 131%, while the Southeast Asian market saw a total of 1.07 million hours of viewing time. The British market is themed #boxing day, inviting everyone to celebrate the holidays and give each other gifts; the South Asian market is linked with brands from multiple countries under the hot topic of #new year sale to create a new selection of popular winter products. With the New Year carnival, TikTok Shop will usher in a continuous traffic peak for quite some time every year from January to February. (AMZ123)
10. Amazon's warehousing policy may usher in major adjustments
According to reports from multiple industry media, Amazon's warehousing policy will also usher in a major adjustment, which may be March 1. The adjustment generally includes that the replenishment restrictions based on quantity calculation dimensions will be cancelled, and the replenishment restrictions and warehousing capacity restrictions will be uniformly changed to warehousing restrictions (calculated by volume); the assessment of IPI performance will be once a month, and the corresponding restrictions will also be updated once a month, with each limit validity period of one month; three-month warehousing restrictions can be predicted. In addition to the storage limits that have been identified next month, Amazon will also provide estimated storage limits for the next two months. (ENECNEWS)
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