#Laogao E-commerce Newsletter# [E-commerce Morning News on January 11]

Morning information:

1. WeChat Open Class: Video Account Live will invest 5 billion traffic incentives;

2. Taobao test "select live broadcast room";

3. WeChat responds to cut off Douyin external links;

4. Amazon will close three UK warehouses and plans to build two new logistics centers;

5. Secoo has been executed 11 times in the past week and the amount of execution has reached more than 8.26 million yuan...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao test "Select Live Room"

On January 10, according to an interview with Qiao Qiao, general manager of clothing fashion at Taobao Tmall Industry Development and Operation Center, this year, many new live broadcast rooms have emerged in Taobao Tmall clothing industry. Qiao Qiao explained that this is a "1+1+N" strategy: the first one is the brand flagship store, the second one is the store broadcasts that brands currently have. N can be understood as N, or NEW (new), which is the latest selection live broadcast room built in the industry. Its positioning is that the brand acquires more new customers through diversified methods such as direct drop in hot products and content planting. (E-commerce online)

2. WeChat Open Class: Video Account Live will invest 5 billion traffic incentives

According to January 10, the 2023 WeChat Open Class PRO live broadcast was launched today. Guests from retail, catering, hotel and tourism, travel, smart medical care, smart education and other fields shared the progress of their respective industries and the industry outlook for 2023. In terms of live broadcasts, the scale of viewing video accounts increased by 300% in 2022, the duration of viewing increased by 156%, the starting time for high-quality broadcasts increased by 614%, and the opening time increased by 83%. In 2022, the scale of revenue anchors increased by 101%, and the total revenue of anchors increased by 447%. In the future, Video Account Live will also invest 5 billion in traffic and more comprehensive monetization tools and incentive policies. (WeChat Open Class)

3. Douyin e-commerce launches special governance on "false price discounts"

The announcement shows that starting from January 10, 2023, the platform will carry out a four-month special governance on the false price discounts of live broadcast rooms/short videos. Once related issues are discovered, they will be dealt with seriously, including but not limited to deduction of credit points, removal of related products, suspension or permanent closure of creators' product sharing functions, etc. At the same time, the platform will regularly publicize the authors who have been cleared out of regulations. Official reminder, please check and correct yourself, avoid the impact of violations on your business, and jointly create a good platform ecological environment. (Tiktok E-commerce Learning Center)

Internet news

4. WeChat responds to cut off Douyin external links

According to the report on January 11, according to the First Financial News, the Douyin link cannot be opened directly or copied and replicated in WeChat, and even text extraction needs to be extracted through image OCR recognition. However, Taobao links in WeChat can still be copied to complete the links in Taobao. The WeChat team responded last night: In order to ensure user experience and protect user data security, WeChat has maintained strict and standardized management of external link content for a long time, and resolutely cracked down on special character sets, special logos, special codes and various passwords that cause inducement and harassment to users. For external link content that affects user experience and privacy security, WeChat will continue to optimize management measures and continue to create a green and healthy network environment. Although this response did not explain why the information transferred from Douyin could not be copied, Tencent people said that Taobao’s links could be opened because they did not contain garbled characters, "normal links are OK." (First Financial Daily)

5. Nomura maintains Alibaba's buy rating target price of US$138

1月10日消息，野村发表报告称，上调阿里美股目标价，由110美元升至138美元，评级维持“买入”。报告称，预期阿里巴巴截至去年12月底止的2023财年第三季的中国电商收入，将按年下跌9%，较市场预期的跌7%为差，主因季度合併实物商品交易总额按年倒退5%。（格隆汇）

6. Secoo has been executed 11 times in the past week and the amount of execution reached more than 8.26 million yuan.

According to the news on January 10, Tianyancha App showed that recently, Beijing Siku Trading Co., Ltd. added more information about the person being executed, with the total execution targets of more than 8.26 million yuan. The execution courts include the People's Court of Changping District, Beijing, Chaoyang District, Beijing, and Jing'an District, Shanghai. At present, the company has accumulated more than 18.98 million yuan in execution. In addition, risk information shows that the company also has multiple breach of trustworthy persons, consumption restriction orders and final information of this case, with the total amount not being fulfilled exceeding 4.53 million yuan. (Tianyan Check)

7. 58.com launches the "Come on for entrepreneurs" rental-free plan for VIP users of 58.com

1月10日消息，58同城、安居客面向转铺VIP用户上线“为创业者加油”免租计划，为找铺用户提供免租权益，倡导房东、业主共同协商、减免租金、促进商业活动恢复。针对响应该倡议的房东、业主，58同城、安居客会在“金铺”铺源显著位置标识减免计划、标注租金减免、并赠送响应“为奋斗者加油”倡议的商铺房东付费权益展示等多项权益。（58同城黑板报）

Cross-border information

8. Amazon expands customer reviews to third-party websites

Amazon will allow third-party merchants to display Amazon customer ratings and reviews on their e-commerce websites for the first time under the extension of its Purchase with Prime program. Currently, reviews and ratings for products will be read-only on the merchant’s own website, which means that customers’ ability to submit comments will be retained to Amazon.com. Merchants that enable Amazon reviews will also be able to turn them off at any time, the company said. (Yien.com)

9. eBay provides performance protection for sellers affected by bad weather in the United States

eBay announced Tuesday that it has implemented performance protections for sellers in California and some other parts of the West Coast that have been stranded or delayed delivery due to severe weather. eBay said they will also remove any relevant negative and neutral feedback that sellers may receive as a result of the situation, which will not affect their service metrics ratings. eBay said it will continue to monitor weather conditions and make necessary adjustments to delivery date estimates so that buyers have accurate expectations. (ENECNEWS)

10. Amazon will close 3 UK warehouses and plans to build 2 new logistics centers

On January 10, Amazon announced that it would close three warehouses in the UK, affecting about 1,200 people. The three warehouses are located in Hemel Hempstead, Doncaster and Guroque. In addition, Amazon also said it plans to build two new fulfillment centers in Peddymore, the West Midlands and Stockton, Durham County, which will create 2,500 jobs over the next three years. (Sina Technology)