Morning information:
1. The TikTok e-commerce ranking list was officially released in November;
2. TikTok Shop's average daily GMV increased by 132% on Double 12;
3. WeChat advertising launches interactive ads for likes on Moments;
4. ByteDance’s personnel adjustments will continue;
5. Popular Chinese stocks fell by Tuniu on Thursday, falling by more than 14%...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. JD Home and Supor have officially released sticky insurance
At the meeting, JD Home, together with Yongkang City, Yongkang Daily Hardware Association, SGS China Testing Company, and other industry leading brands such as Chow Dahuang, Supor, and Aisda jointly released the "JD Nonstick Pot Standard", which upgraded seven standards such as non-stickness and durability of non-stick pots that were better than the national standards. JD Home has conducted "quality certification" marking products that meet the "JD Non-stick Pot Standard". JD Home has also jointly launched the "180-day sticky pot package return and exchange" sticky pot insurance after-sales service with brands such as Chuangdahuang and Supor. (News from the world in the morning)
2. WeChat Advertising launches interactive ads for likes on Moments
On December 15th, WeChat Advertising launched a new interactive ad for the circle of friends, allowing brands and users to set off fireworks together to welcome the New Year. Specifically, when a brand receives a like, the first fireworks are in surprise; when a user likes, the personalized brand fireworks are emerging; when a two-way interaction can inspire stronger emotional connections. (WeChat Advertising Assistant)
3. TikTok e-commerce rankings officially released in November
According to December 15, the Douyin e-commerce ranking list was officially released recently. During November, Douyin’s Double 11 Good Products ignited the global consumption momentum, collaborating with brands and merchants to grasp the seasonal consumption trend, and opening a new wave of “collective buying” in the autumn and winter seasons. During the Douyin Double 11 Good Product Festival, 10.9 billion of brands jointly released off-site promotions; as the hub for "people looking for goods", shelf scene business exploded in an all-round way, and the total exposure of products in Douyin Mall reached 78.6 billion; compared with the 921 promotion, the number of goods sold across stores increased by 571%. (Webmaster's Home)
4. ByteDance’s personnel adjustment will continue
On December 15, according to the Science and Technology Innovation Board Daily, ByteDance Chairman and CEO Liang Rubo said at a face-to-face meeting of all CEOs held a few days ago that he would continue to "removal of fat and increase fatigue", but the approach would be more gentle. In addition, we will further develop overseas e-commerce and each business should be more focused. Some people close to Bytes revealed that since October 2022, TikTok, Xingfuli, Feishu, e-commerce, finance and other departments have undergone small-scale personnel adjustments. (ZAKER)
Internet news
5. Yunda takes multiple measures to ensure the express service needs of Beijing citizens
In terms of personnel organization, in response to the shortage of personnel in some areas, Yunda promptly initiated the allocation of human resources between surrounding outlets or surrounding areas. In terms of customer service guarantee, in order to ensure the timely delivery of express delivery of consumers' medicines and daily necessities, Yunda dispatches personnel to give priority to the delivery of express delivery of medical and daily necessities to customers. In terms of policy support, Yunda canceled all kinds of assessments at the end of Beijing outlets and issued epidemic prevention subsidies to the outlets. In addition, employees of Yunda Distribution Center and front-line couriers also provided additional subsidies to ensure that front-line men devote themselves to customer service. (Yunda Express)
6. Popular Chinese stocks fell by more than 14% on Thursday
According to news on December 16, popular Chinese stocks fell generally on Thursday, with the Nasdaq Golden Dragon Index falling 2.29%. Tuniu fell by more than 14%, Yixian E-commerce fell by more than 9%, Fangduoduo, Bilibili, Zhihu, and Best Group fell by more than 7%, Alibaba fell by more than 5%, MissFresh and Dada Group fell by more than 4%, JD.com, Dingdong Maicai, and Pinduoduo fell by more than 3%, BOSS Direct, NetEase, and Mogujie fell by more than 2%, and Monster Charging fell by more than 1%. (Sina Finance)
7. JD.com established a trading company in Shanxi with a registered capital of 20 million yuan
According to the news on December 15, Tianyancha App showed that recently, Shanxi Jingdong Dayan Trading Co., Ltd. was established. The legal representative is Yao Yanzhong, with a registered capital of RMB 20 million. The business scope includes food sales; Internet sales; ordinary goods warehousing services; automobile sales, etc. Shareholder information shows that the company is wholly owned by Beijing JD Century Trading Co., Ltd. (Tianyan Check)
Cross-border information
8. TikTok Shop's daily average GMV growth of 132% on Double 12
On December 15, TikTok Shop's global year-end promotion season ended successfully. TikTok Shop released this year's Double 12 promotion report: the average daily GMV increased by 132%, the order volume increased by 121%, and the cumulative broadcast hours exceeded 2 million hours. The above data statistics cycle: The average daily performance during the overall Double 12 promotion activities of each country compared with the average daily data within 7 days before the major promotion activities of each country. In this Double 12 event, the top 3 cross-border merchants are @0.TW0.0 Beauty-PH, @SACE LADY COSMETIC, @GMEELAN.PH.ONLINE; the top 3 cross-border experts are @ioubag.umt, @sneaker.ph, and @leeteng0530. Among them, the outstanding expert @tnhadinh, the average daily GMV in this big promotion increased by nearly 500%, the order volume exceeded 4,000 orders, and the number of live PV viewing exceeded 150,000 times. (TikTok Shop cross-border e-commerce)
9. Southeast Asian DTC service platform Plugo received US$9 million in Series A financing
On December 15, Southeast Asian DTC service platform Plugo recently received a US$9 million Series A financing. The company provides a full range of e-commerce support services for the DTC brand, from website production, payment systems, management and marketing to handling transportation, warehousing and logistics. In other words, Plugo enables DTC merchants to focus on their products and support other processes. The Series A financing was led by Altos Ventures, and jointly followed by funds such as Bon Angels Ventures Partners and Pearl Abyss Capital. Plugo co-founder and CEO KyungMin Bang said the startup plans to use the financing to strengthen its R&D team and hire more technical engineers, and the company currently has about 30 employees. (Sohu.com)
10. Countdown to Christmas 10 days! What gifts do Mexicans search online for online in December?
Seedtag conducted a study through data extracted by its artificial intelligence technology to predict popular Christmas sales categories by counting the number of Christmas gifts in Mexico in 2022. 79% of respondents want to receive clothes as gifts, while 61% prefer electronics, and another 78% say they are willing to increase spending on Christmas gifts. The trend of Christmas spending consumption in December 2022 is: 87% plan to spend money on clothing and accessories, 61% plan to spend money on electronic products such as mobile phones and laptops, and 27% plan to buy candy and fruit food as gifts. Compared with summer, Mexicans' interest in alcoholic beverages increased by 50% in December. (ENECNEWS)
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