#Laogao E-commerce Newsletter# [E-commerce Morning News on December 15]

Morning information:

1. Taobao Live releases the "2022 Live E-commerce White Paper";

2. For the first time in two years, Tesla's market value fell below $500 billion;

3. China Petroleum launched a cross-border duty-free shopping platform;

4. The full-screen mode of TikTok test level is designed to enter the field of long videos;

5. Gome Retail received another HK$200 million loan from Huang Guangyu...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live Releases the "2022 Live E-commerce White Paper"

On December 14, the 2022 (16th) Beijing Business Summit Forum and Beijing International Consumer Center City Forum opened today. The forum is guided by the Market Operation and Consumption Promotion Department of the Ministry of Commerce and the Beijing Municipal Bureau of Commerce, hosted by the Beijing Federation of Commerce and Beijing Business Daily, supported by the China Federation of Commerce and the China Economic and Media Association, with the theme of "Consumption Center Beijing Color Leader". At the meeting, the Institute of Finance and Economics Strategy of the Chinese Academy of Social Sciences and Taobao Live jointly released the "2022 Live E-commerce White Paper". Data from the "2022 Live E-commerce White Paper" shows that in June 2022, the number of e-commerce live broadcast users in my country was 469 million, an increase of 204 million from March 2020, accounting for 44.6% of the total netizens. It is estimated that the GMV of live e-commerce across the Internet in 2022 will be about 3.5 trillion yuan, accounting for about 23% of the total e-commerce retail sales. (Beijing Business Daily)

2. JD Travel: Air tickets, train tickets, hotels and other travel related data have risen sharply

According to JD Travel data, air tickets, train tickets, hotels, and parks have all risen sharply. According to JD Travel data, the number of air ticket searches increased by 186%, and the number of train ticket searches increased by 176%; the number of air tickets, train tickets and other travel business tickets increased by 100% month-on-month. JD Travel data shows that the search volume of park scenic spots has increased by 144%, and the park scenic spots that can meet the needs of one-stop food, drink and entertainment have always been favored by tourists. Many people have also embarked on the itinerary, and the transaction volume of JD Travel Hotel increased by 120%. (Consumption Daily)

3. WeMall announced the "Video Account Marketing Assistant": Realizing full-link marketing upgrade

According to news on December 14, at the first video account growth forum, WeMall officially released the "Video Account Marketing Assistant" during the event. It is reported that the product was launched on November 16, and is a complete set of solutions provided by WeMall to address the operational pain points of merchants in the early, middle and late stages of live broadcasts of video accounts such as traffic, conversion, and repurchase.

"Full-link marketing upgrade" means that WeMall Video Marketing Assistant can help enterprises optimize the full process benefits from delivery to traffic acceptance and conversion through tools such as intelligent customer service, WeChat Assistant, and CRM. The WeMall Mini Program not only connects with the Video Account Store, but also supports multiple channels such as Alipay and Xiaohongshu, thereby helping merchants realize one-stop business management in multi-channel public and private domains at a lower cost, and increase the "upper limit" of operations.

At the same time, the video account marketing assistant is also the key to helping merchants complete public-private domain connectivity, user precipitation, and long-term operations, achieving "full-basin connection upgrade". Maintaining users' activity has always been the core point of private domain operations. Empowered by the video account marketing assistant, merchants can promote the linkage between users and brand official accounts/mini programs/video account products through functions such as broadcast reminder, link sharing, planning activities, production materials, and data analysis, so as to enhance the activity and value of the private domain traffic pool. (China Securities Network)

4. China Petroleum launches cross-border duty-free shopping platform

According to the official WeChat account of China Petroleum, China Petroleum’s cross-border duty-free shopping platform - "CNOOC Overseas Shopping" cross-border mall was officially launched on December 12, 2022. Currently, the products on sale in the mall include first-line makeup, fragrance, skin care, personal care, maternal and infant, daily necessities, health care, and alcohol. The "CNKO" cross-border mall is a customized WeChat mini program. (China Petroleum)

Internet news

5. JD Logistics dispatches couriers from outside Beijing on December 15th are expected to reach 2,000

In response to the problem of Beijing's unsatisfactory end, JD Logistics attaches great importance to it and sets up a special working team to formulate personnel reinforcement plans and clean up backlogs overnight. In accordance with the principle of significant improvement on December 15 and gradually returning to normal on December 17, it will accelerate the cleaning of orders stored in the system and backlogs of express parcels stored at the station. JD Logistics will comprehensively protect the legitimate rights and interests of couriers by increasing job stability subsidies, meal subsidies, and minimum wage protection. Smart express delivery vehicles also cooperate with JD Health to provide night delivery services for medicines. (Released in China)

5. Gome Retail received another HK$200 million loan from Huang Guangyu.

On December 14, Gome Retail issued an announcement stating that today, the company entered into a loan agreement with Shinning Crown Holdings Inc., according to which Shinning Crown agreed to provide the company with a loan of HK$200 million. The loan is interest-free and unsecured, with an initial term of six months and may be extended in writing by the parties before the expiration of the contract. The proceeds from the loan will be used by the Group as general working capital. It is understood that on December 8, Gome Retail issued an announcement stating that Shinning Crown agreed to provide the company with a loan of HK$150 million. (Gome Retail Official)

6. For the first time in two years, Tesla's market value fell below $500 billion

According to news on December 15, Beijing time, Tesla's stock price fell 2.6% on Wednesday to close at $156.80, causing the company's market value to fall below the $500 billion (about 3.48 trillion yuan) mark for the first time since November 2020. Tesla's cumulative decline since this year has expanded to 55%, and its market value has dropped to US$495 billion. As of Wednesday's close, the company was the sixth largest constituent of the S&P 500 and the third biggest drag on the index this year. (ENECNEWS)

Cross-border information

7. Coral Cross-border and Standard Chartered China sign in-depth collaboration on cross-border e-commerce services

On December 15, at the site of the first Global Digital Trade Expo held recently, Coral Global Coral Cross-border (hereinafter referred to as Coral Cross-border) and Standard Chartered Bank (China) Co., Ltd. (hereinafter referred to as Standard Chartered China) completed the signing ceremony of the strategic cooperation memorandum.

Coral Cross-border Co-founder and CSO Wei Jianjun, Vice President Wang Jianqiu, Vice President Zheng Yuxi, Standard Chartered China East China General Manager and President of Shanghai Branch and Managing Director of Small and Medium Enterprise Banking Department, Hu Ping, Director of Product Market Cooperation and Channel Management and Director of East China Business Director of Hangzhou Branch, Bian Zhihong, President of Hangzhou Branch, and Lu Lixia, Vice President of Hangzhou Branch, and other representatives attended and witnessed the signing ceremony.

According to the strategic cooperation memorandum, the two parties will take "digital technology + financial services" as their cooperation purpose, reach a consensus on strategic cooperation around the field of "cross-border e-commerce collection", and use digital technology innovation to jointly explore and enrich the cross-border collection business product system, and provide service solutions for cross-border e-commerce enterprises. (CoralGlobal Coral Cross-border)

9. Amazon Australia opens disaster relief center in Brisbane

On December 14, Amazon Australia recently announced that it has opened its third disaster relief center at its Brisbane operation center, pre-installed more than 27,000 relief items to help its nonprofit partners deal with natural disasters before the Queensland hurricane season arrives. Amazon Australia works with nonprofit partners such as Foodbank, St Vincent de Paul Society and the Australian Red Cross to leverage their knowledge and identify the most needed products locally during natural disasters. Then, use Amazon’s logistics channels to ship the required products to the affected communities within 24-48 hours. (Amazon official)

10. TikTok test level full-screen mode aims to enter the field of long video

On December 14, TikTok confirmed to the media that it is testing a new horizontal full-screen mode with some users around the world. Users can see a new "full screen" button on the homepage. After clicking, the video can be converted to horizontal full-screen mode. The feature is still under test, and TikTok has not announced when or whether it plans to release full screen mode extensively to all users. Meanwhile, in September this year, YouTube announced major adjustments to its YouTube partner program, allowing creators to earn advertising revenue on Shorts, which will help it compete with TikTok in the short video space. (theverge)